Project information

40th Anniversary Paddling Appeal

For forty years we have helped struggling families get a break. Something as simple as a day out creates a vital opportunity for children and parents to spend quality time together away from the daily grind, resulting in healthier and happier families and communities.

November 2015 - January 2016

Charity information

Family Holiday Association

Family Holiday Association logo
  • Need


    The families we support are those who truly struggle with the challenges life can bring. Many are dealing with issues of severe and sudden illness in the family, bereavement, disability, mental health and abuse.

    More than 1.46 million families in the UK cannot even afford a day out together. They miss out on the positive benefits that spending time together away from the hardest of daily grinds can bring.


    A simple day out can be life changing for struggling families. Additional funds will allow us to help even more children and parents access a much needed and precious day out together.

    We have piloted various schemes to facilitate access to days away. Through our 40th Anniversary Paddling Appeal we aim to extend the scope and reach to benefit many more families in 2016 and beyond.

  • Aims

    Aim 1

    To develop existing schemes and engage with new partners to reach more struggling families than ever


    » Use 'The Kent Big Day Out' as a model for potential adoption in other regions.
    » Recruit new partners to 'Summer Days Out' (successful pilot project in 2015 with National Express and National Trust)
    » Investigate new schemes and opportunities, particularly around spare utilising capacity at leisure attractions.

    Number of schemes and number of families helped are the core metrics.

  • Impact


    Our own experience over 40 years, coupled with academic research, continually demonstrates that spending quality time together as a family results in stronger, healthier and happier families and communities.


    Without our work, many more families each year would go without even a simple day out with many compound implications on the welfare of their family and community relationships.


    The charity produces an annual report, summarising income and activity, that is made available to all supporters in print and digital formats.

    All donors are thanked by email or letter, depending on their stated preferences.

  • Budget

    Budget - Project Cost: £20,000

    Loading graph....
      Amount Heading Description
      £10,000 Development The Big Weekend concept
      £6,000 Development Summer Days Out
      £4,000 Development Other opportunities
  • Background


    The Family Holiday Association works throughout the UK. Applications for funding that meet our criteria are accepted and allocated on a first come basis up to our funding capability in any given year.


    The charity works to support UK families - defined as children under the age of 16 and their carers - who have not been on holiday together within the last four years and will not be able to access a break any other way.

  • Why Us?

    Why Us?

    The Family Holiday Association was founded in 1975 on the principle that holidays are important and make a real difference to the social cohesion of families and the wider community. 40 years later we remain the only national charity dedicated to helping disadvantaged children and their families access their first much-needed break.

    Read more about the Charity running this project.


    Michael Smout / Marketing Manager

    Responsible for the messaging and operational delivery of all appeals including The Big Give Christmas Challenge.

    John Kinnear / Programme Manager

    Responsible for the creation and delivery of the charitable delivery models.

A day out by the seaside

A day out by the seaside