Project information

Employability Skills Advice Service

A free service to young Londoners at state schools seeking advice or support regarding accessing career opportunities in business. This could be helping with a CV or a pre-interview skills session, or providing guidance to a young person lacking in confidence by email, telephone or face-to-face.

April 2017 - March 2018

Charity information: The Brokerage Citylink

The Brokerage Citylink logo
  • Need


    Most young people from disadvantaged backgrounds don't have family or friends who work in professional and financial services, therefore, they don't have access to the support network or role models who can guide them through the transition from school to work into business and finance. We show them the incredible opportunities on their doorstep, and break down barriers to the professions by teaching them skills and behaviour that put them on an equal footing with their more affluent peers.


    Our free service will give young people, regardless of their background, the best possible chance of crossing the line into a paid internship or job. We are uniquely placed to link London state schools and corporates, working with over 200 schools and over 100 businesses per year. 91% of our candidates are from Black, Asian and minority ethnic communities, whilst 58% are female. The service will give any bright student with ambition the motivation and skills to get top grades and a great job.

  • Aims

    Aim 1

    Provide employability skills, advice and support to 400 new students from London state schools.


    » Provide a free telephone support service with a call-back facility, where young people can gain information about applying for opportunities and jobs.
    » Provide a free face-to-face service giving advice on CV writing, job applications, interview skills, appearance, behaviour and confidence building.
    » Provide an email enquiry service, along with a quick response service to simple questions.
    » Provide up-to-the minute information and resources via our website, with links to relevant employment opportunities such as events and conferences.

    What success will look like

    By receiving an additional 400 registrations from new students in all London boroughs, and by tracking their attendance at, or participation in, events and programmes.

  • Impact


    We will be able to measure where students are regarding their aspirations when they first contact us, and where they are 10 to 12 months later. For some, it might be choosing more academic A levels. For others it might be participating in networking events, master-classes or mentoring programmes to gain experience or a job. Success will be at least 50% of the 400 students improving their chances of employment through some form of interaction, and remaining in contact at the year end.


    There is a risk that we are not effective at raising awareness for the service in more London schools and through other channels such as search engine optimisation and PR activity. We will mitigate against this risk by undertaking a concerted media and social media campaign as well as producing information such as posters for the schools. Another risk is that as a result of the referendum decision to leave the EU, London corporates will cut back on experience of work opportunities and jobs.


    Funders of the project will be sent regular emails with a link to case studies and success stories. We will also invite funders to any related events and conferences so they can meet the service users. All donors (unless anonymous) will be sent a copy of our impact report at the end of 2017.

  • Budget

    Budget - Project Cost: £19,934

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      Amount Heading Description
      £5,500 Phone service 200 conversations/call backs
      £1,600 Email service 100 conversations/support materials
      £5,000 Face to face 100 face to face sessions x 2 hours
      £1,600 Website content Fortnightly resources/information update
      £1,600 Media support Social media/PR
      £2,822 Print/admin Admin, posters, leaflets, cards, IT, finance
      £1,812 Project management Co-ordinating, monitoring and evaluating
  • Background


    Our project will engage with young people in all London boroughs, but will be based in the City of London. We meet many young people living or studying in London who have never been into a corporate office, and assume that the City is ‘not for people like me’. We will show these students that there are incredible opportunities a short train ride away. Children and schools in outer London do not receive the same support as the seven City fringe boroughs, funded by restricted grants or contracts.


    Young people from disadvantaged backgrounds in London face many barriers, but the income and social class of their parents remains the major determinant of a young person’s prospects. A Campaign to End Child Poverty report (2014) confirms 14 of the top 20 local authorities with the highest rates of child poverty in the UK include Brent, Haringey, Waltham Forest, Enfield, Barking and Dagenham and Lewisham. Children and schools in these boroughs will particularly benefit from our service.

  • Why Us?

    Why Us?

    The Brokerage has been running and evaluating employability programmes for young people, schools and corporates in London for the past 16 years, and has placed over 1,400 young people into paid internships and jobs in that time. In recent years we have steadily built contacts at outer London schools, but our ability to provide support to all London's disadvantaged young people is limited by funding, much of which is restricted to the fringe boroughs only.

    Read more about the Charity running this project.


    Melissa Lucien

    Head of programmes

    Kate Suart

    Senior programme manager (talent development)


Will pay for a 121 employability skills session

I can truly say that The Brokerage has made all the difference in shaping my career into what it is today - thank you for all your help over the years.

Teniola Tijani