Project information

NEET to EET Programme

Our Big Idea is to support young people aged 16-25 - who lack qualifications, have low self-esteem and are struggling to find jobs (with a particular focus on ex-offenders) - to make a positive change in their lives by re-engaging with employment, education or training (NEET to EET).

January 2017 - December 2017

Charity information: Sport 4 Life UK

Sport 4 Life UK logo
  • Need


    Youth unemployment in the UK is 4 times greater than adult unemployment. In Birmingham (where this programme operates), 133,600 people aged 16+ have no qualifications and 25% of unemployed people are aged 18-24 - the highest rate amongst core cities in the UK (UK average 11.1%). Figures are even higher in Ladywood (31.8%), Balsall Heath (24.5%) and Washwood Heath (40.9%) - 3 of the target communities for the 'NEET to EET' programme.


    The NEET to EET programme will provide broad range of activities including: employability workshops (e.g. mock interviews & CV writing clinics), formal accredited qualifications, and mentoring, as well as fun sports activities that build life skills. This programme of activities provides participants with the support they need to meet their true potential and to make a lasting positive change in their lives - finding a job, re-engaging with education or training, or improving their self-esteem.

  • Aims

    Aim 1

    To support 250 NEET young people aged 16-25 to re-engage with employment, education or training.


    » Sports activities - these act as a
    » Employability workshops - CV writing clinics, mock interviews with corporate partners, external speakers and money skills training.
    » Training - accredited courses including Sports Leaders UK, youth achievement awards, work skills and courses bespoke to the individuals.
    » Mentoring - qualified mentors that act as a positive role model to work on a 1-2-1 basis with the young person to create a bespoke support package.

    We aim to support 80% of the NEETs to re-engage with employment, education or training. 85% will improve their self-esteem and 75% will gain an accredited training qualification.

  • Impact


    80% of the 250 NEET young people (200) engaged will re-engage with employment, education or training over the course of the year. We envisage that 150 of these will sustain this outcome for more than 6 months with the support of our mentors through our KIT (keep in touch) processes. On top of this, we aim to support 50 NEETs to progress into structured volunteering within their local communities - supporting even more young people to make a positive change in their lives.


    Recruitment is a potential risk, yielding low numbers. Another risk is that young people fail to re-engage with employment, education or training and/or drop out. We mitigate these risks by (i) developing our existing network of referral agents for the programme (e.g. Job Centres, Prince's Trust, Youth Offending Teams), (ii) using our track record of success to continually improve delivery and (iii) implementing our structured risk policy and risk assessments (overseen by the SMT and Trustees).


    We can provide monthly bulletins and updates (e.g. e-newsletters) on the progress of the programme, including outputs, outcomes, SROI (social return on investment) figures and case studies. Information will also be available on the website, social media, and annual report.

  • Budget

    Budget - Project Cost: £50,000

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      Amount Heading Description
      £30,000 Delivery staff Employability tutors, training coordinators, mentors and sports coaches working across the 3 sites
      £5,000 Facility hire Facilities for sports sessions, training courses and workshops
      £2,500 Equipment Equipment and educational resources needed to deliver the activities
      £7,000 Training Accredited training qualifications - resource packs and course costs
      £3,000 Expenses Travel expenses for NEET young people to reduce travel as a barrier to engagement / attendance
      £2,500 Marketing & Admin Flyers, promotion, stationery, printing and general admin costs

    Current Funding / Pledges

    Source Amount
    Peter Harrison £5,000 Guaranteed
    Sheldon Trust £7,500 Guaranteed
    The Dame Kelly Holmes Trust £7,500 Guaranteed
  • Background


    This programme will be delivered exclusively in the city of Birmingham. 133,600 people in the city aged 16+ have no qualifications, 40% of the population live in the most deprived wards in England and the youth unemployment rate is 4 times greater than adult unemployment. 25% of unemployed people are aged 18-24 - the highest rate amongst core cities in the UK. Figures are even higher in Ladywood (31.8%), Balsall Heath (24.5%) and Washwood Heath (40.9%) - the 3 target areas for this project.


    Disadvantaged and unemployed NEET (not in employment, education or training) young people aged 16-25 (with a specific focus on ex-offenders), from the city of Birmingham will benefit from the project. These young people can access any of the programmes being delivered across the 3 sites in Ladywood, Balsall Heath and Washwood Heath, where youth unemployment is extremely high (31.8%, 24.5% and 40.9% respectively).

  • Why Us?

    Why Us?

    Sport 4 Life is the best charity to carry out this project for the following reasons: (i) We have a strong track record of delivering tangible outcomes to NEET young people, as evidenced by our impact measurement and SROI (for example, in 2014/15 we progress 74% of our beneficiaries from NEET to EET), (ii) our staff are qualified (we are Matrix IAG accredited) and act as positive role models and (iii) we are managed and governed effectively, as evidenced by our Investors In People accreditation

    Read more about the Charity running this project.


    David Johnson

    David will oversee the operational element of the programme across the 3 sites. He has extensive experience of engaging hard-to-reach young people.

    George Kodiatt

    George was a beneficiary of a the programme last year. He now volunteers to support the staff in achieving the outcomes & mentoring the participants

The programme helped me grow in confidence and the tutor supported me to become more employable - without that support I wouldn't have got my new job.

Hasan (Aged 21)