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Project information

Sustainability of Arts Alive and Flicks

Rural communities rely on us to maintain cultural events in local venues so that communities can maintain a sense of cohesion, where local people can meet to share a local, affordable and professional experience.

24 months

Charity information: Arts Alive in Shropshire and Herefordshire

Arts Alive in Shropshire and Herefordshire logo
  • Need


    Although Arts Alive has managed to keep its investment funding from Arts Council England, local authorities have been hit by severe cuts which have impacted on our funding. If we don't bridge this gap, then not only will we have to make cuts in our service, but we run the risk of losing the Arts Council funding.


    By looking at other forms of income including sponsorship, individual giving, and increasing earned income, we hope to not only bridge the gap left by the cuts, but also make the organisation sustainable for the foreseeable future. This had led to a cultural shift in the way we work, the way we connect with our volunteers and with our audiences.

  • Aims

    Aim 1

    To increase income from other sources


    » Develop a realistic, achievable and pragmatic Fundraising strategy, which will include looking for sponsors an getting closer to our audiences.

    What success will look like

    When we have managed to raise £20,000, equivalent to the grants that will be lost on 2015-2016, and have become more sustainable, longer term.

  • Impact


    We will have a broader range of income, and be less reliant on one main source. This will increase our sustainability and will bring into focus the main aims of our work, the spend on marketing activities, and leave us with a stronger more durable organisation for the future.


    If we fail to raise the £20,000 needed for 2015-2016, then we will have to cut the number of communities we work with. This is turn will reduce our income further and may have an impact on our funding from Arts Council England.


    We can provide detailed analysis of the new strands of income that we successfully achieve. And we can also provide details of events that have been supported, and attendances at these events.

  • Budget

    Budget - Project Cost: £20,000

    Loading graph....
      Amount Heading Description
      £10,000 live events 20 live events in 20 different venues
      £10,000 film events 100 flicks events in 50 village halls
  • Background


    We work mainly in Shropshire and Herefordshire and surrounding counties. About 100 different venues. Some of these communities are very rural and geographically isolated. A few are rural Market Towns.


    We attract a wide range of people to events, often a large proportion of the local population. Older people often enjoy the events as they are local, and affordable. With public transport in scarce supply, we also suit families, who may find it difficult to travel long distances to other major venues.

  • Why Us?

    Why Us?

    We are the only organisation in this area that can provide this service. There are other places where you can see theatre and films, but they are often a long journey away, and can be very expensive. Because w ework with local people who choose and promote each event there is a great sense of loyalty with our events.

    Read more about the Charity running this project.


    Ian Kerry

    Ian is the one of the Directors of Arts Alive, and also runs the Flicks in the Sticks project.

    Sian Kerry

    Is a Dirctor of Arts Alive and runs the LIVE events side of the organisation.

About our work