Project information

Don't be a stranger

Our project is aimed at reducing loneliness and social isolation promoting intergenerational friendships between younger and older people and encouraging community cohesion. Covering St Helens, Halton and Warrington our project will seek to draw together diverse groups promoting health and wellbeing

May 2014 - April 2015

Charity information: Age UK Mid Mersey

Age UK Mid Mersey logo
  • Need

    Need

    Our project is aimed at reducing loneliness and social isolation promoting intergenerational friendships between younger and older people and encouraging community cohesion. Covering St Helens, Halton and Warrington our project will seek to draw together diverse groups promoting health and wellbeing

    Solution

    Age UK Mid Mersey will run a 12 month campaign comprising of 6 months awareness raising advertisements in local press highlighting the dangers of loneliness and the detrimental effect it has on health and wellbeing. The following 6 months of the campaign will be a call to action asking people to pledge to make a difference to the life of an older person in their community. The campaign will act as a catalyst to prompt people bring old fashioned community values into the 21st century.

  • Aims

    Aim 1

    To secure 500 pledges from members of the public to make a difference to the life an older person.

    Activities

    » Run of 36 newspaper advertisements and poster and leaflet campaign.
    » As part of our older people awareness day events in October we will hold a pledge signing - inviting local dignitaries and sports stars to sign up.

    We will follow up with a sample group of pledgers and older people to evaluate the impact the project has had on their lives.


  • Impact

    Impact

    We envisage that the project will change the attitudes of people living in St Helens, Halton and Warrington towards the older generation in their communities. Older people will feel more valued and included in their local society and this will lead to more inclusive neighbourhoods. This will in turn help to relieve pressure on services leading to reductions in health related issues which are exacerbated by loneliness.

    Risk

    We might not get the 500 pledges from the general public, therefore 3 months from the end of the project we will address any shortfall by calling upon our partners in the Third Sector and statuary organisations with whom we work closely to encourage their staff, volunteers and service users to pledge.

    Reporting

    We will regularly update donors via our social media Facebook Twitter Blogs emails and our Annual report.

  • Budget

    Budget - Project Cost: £22,000

    Loading graph....
      Amount Heading Description
      £3,600 Marketing Newspaper advertisements, Posters & Leaflets
      £10,700 Staffing Costs Salaries & Volunteer expenses ect.
      £1,760 Training Sagaurding
      £4,100 Premises Costs Venue & Equipment
      £1,840 Administration Miscellaneous
  • Background

    Location

    The boroughs of St Helens, Halton and Warrington have a history of heavy industry e.g. glass manufacturing, chemical production and mining. This has left a legacy amongst the older population of industrial disease with over 20% of the population suffering from long term life limiting illnesses. The population of younger people has declined as they move elsewhere in search of work leading to a large proportion of older people with no contacts in the communities in which they live.

    Beneficiaries

    Primary beneficiaries will be people living in St Helens, Halton and Warrington. Secondary beneficiaries will be those living in local communities and tertiary beneficiaries will be those using local services as the well-known correlation between social isolation, loneliness and deteriorating health is mitigated by this project.

  • Why Us?

    Why Us?

    Age UK is the leading national older people’s charity, and Age UK Mid Mersey is the local grass roots partner which has been proactively delivering services and working on behalf of older people for over 30 years. We are expert in liaising with communities, statuary services and key stakeholders to design and deliver projects which address the specific needs of older people.

    Read more about the Charity running this project.

    People

    Julia Webster

    Julia is Director of Services and she is the central contact responsible for key people within the organisation to successfully deliver the outcomes.

    Kym Smith

    Kym is one of our Social Inclusion Coordinators working in the community with older isolated people.

    Ian Hodgson

    Ian runs our Practical Support and Befriending Services and has vast experience in this field.

    Dawn Kenwright

    Dawn is our Information, Advice & Safeguarding Manager.