Don't be a stranger
Our project is aimed at reducing loneliness and social isolation promoting intergenerational friendships between younger and older people and encouraging community cohesion. Covering St Helens, Halton and Warrington our project will seek to draw together diverse groups promoting health and wellbeing
May 2014 - April 2015
Charity information: Age UK Mid Mersey
Due to the increase in the aging population as a whole and the shrinkage of funding from local authorities there are vast numbers of older people living in isolation in our communities. Modern life has led to a breakdown in community interactions with 1 in 5 people not knowing who their neighbours are. Our project aims to build community cohesion by taking small steps to encourage people to reengage with their community.
Age UK Mid Mersey will run a 12 month campaign comprising of 6 months awareness raising advertisements in local press highlighting the dangers of loneliness and the detrimental effect it has on health and wellbeing. The following 6 months of the campaign will be a call to action asking people to pledge to make a difference to the life of an older person in their community. The campaign will act as a catalyst to prompt people to bring old fashioned community values into the 21st century.
To secure 500 pledges from members of the public to make a difference to the life an older person.
Activities» Run of 36 newspaper advertisements and poster and leaflet campaign.
» As part of our older people awareness day events in October we will hold a pledge signing - inviting local dignitaries and sports stars to sign up.
What success will look like
We will follow up with a sample group of pledgers and older people to evaluate the impact the project has had on their lives.
We envisage that the project will change the attitudes of people living in St Helens, Halton and Warrington towards the older generation in their communities. Older people will feel more valued and included in their local society and this will lead to more inclusive neighbourhoods. This will in turn help to relieve pressure on services leading to reductions in health related issues which are exacerbated by loneliness.
We might not get the 500 pledges from the general public, therefore 3 months from the end of the project we will address any shortfall by calling upon our partners in the Third Sector and statuary organisations with whom we work closely to encourage their staff, volunteers and service users to pledge.
We will regularly update donors via our social media Facebook Twitter Blogs emails and our Annual report.
Budget - Project Cost: £22,000Loading graph....
Amount Heading Description £3,600 Marketing Newspaper Advertisments, Potsers & Leaflets £10,700 Staffing Costs Salaries & Volunteer's Expenses etc £1,760 Training Safegaurding £4,100 Premises Venue & Equipment £1,840 Administration Miscellaneous
The boroughs of St Helens, Halton and Warrington have a history of heavy industry e.g. glass manufacturing, chemical production and mining. This has left a legacy amongst the older population of industrial disease with over 20% of the population suffering from long term life limiting illnesses. The population of younger people has declined as they move elsewhere in search of work leading to a large proportion of older people with no contacts in the communities in which they live.
Primary beneficiaries will be people living in St Helens, Halton and Warrington. Secondary beneficiaries will be those living in local communities and tertiary beneficiaries will be those using local services as the well-known correlation between social isolation, loneliness and deteriorating health is mitigated by this project.
Read more about the Charity running this project.