Project information

Youth Ambassadors Programme

The Youth Ambassadors Programme enables disadvantaged and disenfranchised young people to participate in legal, campaigning and charitable work in defence of civil liberties. It improves access to social justice for young people through campaigns, debates, lobbying and community work.

Ongoing, seeking funding for four years

Charity information: Just For Kids Law

Just For Kids Law logo
  • Need


    A number of young people in the UK have multiple, complex needs, including physical and mental health problems, unstable immigration status, involvement with the criminal justice system, and weak or non-existent support networks. These young people are underrepresented which has led them to become disengaged and disenfranchised with the legal system and society.


    This Programme engages young people as Youth Ambassadors who will lobby, campaign and undertake charitable work to advocate for the needs of young people. Through this work they will defend the civil liberties and improve access to social justice for young people. This engagement enables them to feel involved with society and give them a collective voice that was previously unheard.

  • Aims

    Aim 1

    Enable previously disenfranchised young people to participate in the Young Ambassadors Programme


    » Encourage young people we work with who are not currently Ambassadors to join our programme through campaigning and organisational activities.

    What success will look like

    Annually we will recruit 20 new Young Ambassadors on to the programme each year for four years.

    Aim 2

    Engage our Youth Ambassadors in projects benefiting the wider community


    » Our Ambassadors will collectively lead a community-based project, engaging them in a positive activity related to their own experiences

    What success will look like

    Our Young Ambassadors will attend at least 12 annual internal strategy meetings

    Aim 3

    Engage in national public debate on issues affecting young people


    » Take part in external events, such as meetings at Parliament and media debates

    What success will look like

    Ambassadors will take part in at least eight external events annually

    Aim 4

    Continue to fight for the rights of young people


    » Attend meetings to discuss programme developments, feed into policy, and debate the rights and entitlement of young people
    » Lobby government to improve the rights of young people at both a local and national level

    What success will look like

    80% of our Ambassadors will complete a community based project each year

  • Impact


    Engagement of previously disenfranchised young people into the public debate, giving them a previously unheard voice and politicians a chance to improve society for young people. The Youth Ambassadors Programme will engage the young people Just for Kids Law has helped in activities to benefit other disenfranchised young people in London. We will demonstrate success of this project through the work our Young Ambassadors produce, engaging 80 young people in our Programme over 4 years.


    There is a risk that the young people we help are not interested in joining the Youth Ambassadors. We have dealt with this risk by listening to our Ambassadors and engaging them in projects that interest them and that they can lead on. There is a risk that the work our Youth Ambassadors undertake does not have a positive impact on young people. We mitigate against this by thoroughly researching the needs and requirements of young people in order to best inform the work we undertake.


    We undertake an annual survey of our young people. This is gathered into a yearly impact report to show growth, outcomes and reach and will be provided to funders. Funders will be provided with copies of policy documents our Ambassadors have had input in and follow up with impact from those reports.

  • Budget

    Budget - Project Cost: £36,080

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      Amount Heading Description
      £20,000 Staff Ambassador Coordinator
      £10,800 Expenses Expense for events/travel/meetings etc.
      £2,000 Trainer Trainer for campaign sessions
      £3,280 Overheads Overheads @ 10%
  • Background


    Just for Kids Law have offices in North, West and South London in order to address the needs of these young people. Some of these boroughs have high levels of deprivation and therefore high numbers of disadvantaged young people. They often have contact with the criminal justice system, special educational needs, mental health problems, unstable immigration status, accommodation problems and high numbers are in the care system.


    Previously disenfranchised young people who Just for Kids Law work with will benefit from the Youth Ambassadors Programme. Their work will have a wider impact on young people - campaigning for their rights and advocating on their behalf. Based on past experience, the majority of will be aged 17-19. We estimate that around 60% will be from black and minority ethnic backgrounds. In addition, our Young Ambassadors will experience 2.3 vulnerability factors including being homeless and in care.

  • Why Us?

    Why Us?

    Just for Kids Law has a strong track record of supporting young people through times of crisis. In 2010 it won the Legal Aid firm/not for profit award at the Legal Aid Lawyer of the Year Awards. Since the Programme began, we have developed 30 young people into Ambassadors who input, inform and educate those in positions of power about how systems could be improved. Ambassadors report an increase in feelings of autonomy and control over their future as measured by the 7-item Pearlin Mastery Scale

    Read more about the Charity running this project.


    Shauneen Lambe

    Shauneen is a barrister in the UK and an attorney in Louisiana USA. She is an Ashoka Fellow and World Economic Forum Young Global Leader

    Anne-Marie Douglas

    Anne-Marie has extensive experience working for excluded, vulnerable children and young people across education, social care and youth justice sectors

    Joel Carter

    Joel is a JNC qualified Youth Worker and brings his experience of managing youth projects to the Programme in his role as Youth Projects Manager