Project information

Inspiring the Future

HAT wants to inspire young people aiming for careers in advertising/marketing/media communications by presenting content from its amazing archive collections through free on-line e-learning tools and resources. Funding is needed for development and marketing to schools, colleges and universities.

February 2015 - September 2016

Charity information: The History of Advertising Trust

The History of Advertising Trust logo
  • Need

    Need

    As the national archive of the UK advertising/marketing communications industry, HAT is experiencing increasing demand from teachers and students for easily accessible vocational learning materials in digital format for use in the classroom and as well as home study. Although the academic subject of Media Studies is already covered by other agencies, at a time of high youth unemployment there is a gap in vocational provision with a need to interpret how the industry actually works in practice.

    Solution

    As part of its educational mission, HAT wishes to address this need by developing attractive and easily downloadable resource packs based on content drawn from its unique archive content. HAT's special links to the contemporary advertising/marketing/media communications business will ensure that the information is accurate, up to date and relevant to the real world of working life and opportunities in the business.

  • Aims

    Aim 1

    To produce 6 new e-learning resource packs that can be easily downloaded from HAT's website.

    Activities

    » Create the resource packs in partnership with teachers who will evaluate them before they are uploaded to www.hatads.org.uk.

    Success will be the involvement of at least 20 school/colleges downloading these resources in year 1 plus more interest in HAT's online sister galleries and resources.


  • Impact

    Impact

    Our project will inspire and inform new generations of young people through attractive learning materials.
    We will obtain feedback from teachers and students through the completion of online evaluation surveys to identify projects that have been completed in schools and colleges.
    With the permission of schools and colleges we will publicise useful case studies via our website as a further shared resource.

    Risk

    1.There is a risk that we will not meet our total funding target. If this happens we will produce only the number of learning resources that are proportionate to the funding available.

    2.Staff absences at HAT through sickness would delay our timetable.

    Reporting

    1. Regular HAT e-newsletters announcing results
    2.Personal email acknowledgements to donors whenever possible.
    3. HAT Annual Report uploaded to website at end of year.

  • Budget

    Budget - Project Cost: £15,000

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      Amount Heading Description
      £8,000 E-Learning packs Research and production of 6 x learning packs
      £2,000 Marketing e-mailshots Marketing and publicity to schools/colleges through specialist education marketing services company.
      £2,000 Adminstration Copyright clearance work with brands for publication purposes
      £2,000 Printing Production of series of promotional postcards aimed at teachers
      £1,000 Workshop Sponsorship of Teach-meet workshop/s organisation/administrationanadministration
  • Background

    Location

    The proposed e-learning packs will be downloadable from any school in the the UK and beyond via HAT's website www.hatads.org.uk.

    The administration, production and organisation will take place at HAT's Research and Study Centre at Raveningham in Norfolk.
    The Teach-meet workshop will take place here or possibly in a local school after school hours.
    Evaluation of the resources will be undertaken by teachers from the Norfolk/Suffolk area.

    Beneficiaries

    HAT is a national archive resource that happens to be located in the county of Norfolk. This project is aimed at teachers and young people from all around the UK studying media, marketing, graphic design and other subjects on the curriculum such as history and business studies.

    HAT's newly developed resources will inspire creative learning experiences for classroom application or within a home learning environment.

  • Why Us?

    Why Us?

    HAT's extensive and unique collections of advertising images and TV commercial footage, dating from 1800 to the present day, contain a treasure trove of concepts, ideas and visual communications.Our mission is to increase public access to this material through digital technology and attractive online services.
    We have successfully produced e-learning resources in the past in partnership with teachers with the support of grant funding and there is demand to extend and update this work further.

    Read more about the Charity running this project.

    People

    Chloe Veale

    Project Supervisor and co-ordinator

    Maggie Cammiss

    Project researcher, compiler and writer

    David Thomas

    Picture manager and digital technology applications