Project information

London Young People of the Year Awards 2014-15

To hold a YOPEY in London. Yopeys are 'Oscars' for young people who give to the community. We reveal, recognise and reward unsung heroes, aged 10-25, to counteract the bad press inflicted on the young. By working with schools, the community we identify stories to write up and give to the media

October 2014 - March 2015

Charity information: Yopey

Yopey logo
  • Need

    Need

    Mori found that a 71 per cent of articles about young people are negative reinforcing the image of all young people as bad and to be feared. Only 15 per cent of articles about young people are neutral, neither good nor bad, while a mere 14 per cent – fewer than one in seven – are positive. Other research has found that British adults, more than any others in Europe, are likely to walk on by if they see teenagers causing trouble. It turns out we now fear young people

    Solution

    Engage schools & other organisations working with young people to nominate for YOPEY. Secure about 100 entries – reward all of these with certs.
    Write up about 30 entries. Promote these as Positive Role Models.
    Put on awards ceremony in front of about 200 people, incl. dignitaries, politicians & community leaders. Encourage other young people to aspire to become good citizens and copy the giving of the PRMs
    Reduce criticism of the young by adults. Reduce fear of the young among the elderly.

  • Aims

    Aim 1

    Get nominations

    Activities

    » Contact all schools and youth organisations in London to make them aware of YOPEY and to get them nominating.
    » communicating to all schools the learning resources we have that can be used in assemblies, short films etc made by young people

    By the amount of entries that we receive


    Aim 2

    Getting positive stories into the media.

    Activities

    » Research and write up about as many entries as possible. Promote these as positive role models on our website and give them to local papers to publish

    the amount of stories that get published and clicks on out own website stories.


    Aim 3

    30 sixth-formers receive work experience in putting on an awards ceremony & have their CVs enhanced

    Activities

    » Identify a school that has a sixth form willing to provide 30 volunteers to put on a YOPEY Awards.
    » Spend a day training with the volunteers at their school and explaining all the job roles
    » Further training will be done at the awards ceremony set up, with adult back up. Excellent opportunity to learn to run an event for up to 400 guests

    By putting on an amazing event that will get people talking about YOPEY.


    Aim 4

    Raise £50,000 to allow this all to go ahead - ( hopefully we will get £10000 worth of venue in kind

    Activities

    » Get sponsors onboard to help us achieve this amazing event.

    The project goes ahead.


  • Impact

    Impact

    The public benefits from YOPEY because young London people will be set up as positive role models (great citizens) for other young people to admire and copy. YOPEY is building a more engaged citizenship for the future.
    Indirectly other generations benefit. Parents, families, guardians and teachers can be proud of their young people.
    We hope the elderly benefit because they read the positive stories about young YOPEY entries and become less fearful of the younger generation.

    Risk

    We try to reduce risk as much as possible. The main risks are if the volunteers from the school fail to show. We try to reduce the risk of this by having them escorted from school to the venue and back by teachers. We have adults that will take on the jobs if they fail to show or are reduced in numbers. It is extremely rare for a finalist not to show, we have run over 50 awards and this has only happened twice due to illness. They were represented by a friend or family,

    Reporting

    They receive a printed invite to attend the awards with a letter about the campaign and can keep uptodate about entries via social media.

  • Budget

    Budget - Project Cost: £60,000

    Loading graph....
      Amount Heading Description
      £19,000 Stories/Photos Reporting up to 100 case studies (twice 2013-14 total)Releasing stories and photos to media /Awards
      £3,000 Working with Finalists Working with 30 potential finalists
      £7,500 Graphic Design/Print Graphic design/Print(entry forms posters etc)updating films/10000cds of yopey film for schools/p&P
      £6,500 Admin admin Insurance offic cosumables/wear and tear
      £4,000 Entries Working with schools/Youth organisations explaining an urging entries
      £5,000 Awards Equip AV equipment at awards ceremony, inc PA, autocue, lighting plus expenses and training for schools
      £5,000 Prize Money prize money for finalists and thier good causes
      £10,000 Award Ceremony 220 guests, 2030 sixth formers 10 adult crew (hopefully in kind worth this much)

    Current Funding / Pledges

    Source Amount
    Artemis Charitable Foundation £3,000 Guaranteed
    Arriva London Buses £1,500 Guaranteed
  • Background

    Location

    All of London from Barking to Westminster

    Beneficiaries

    The public benefits from YOPEY because young London people will be set up as positive role models (great citizens) for other young people to admire and copy. YOPEY is building a more engaged citizenship for the future.
    Indirectly other generations benefit. Parents, families, guardians and teachers can be proud of their young people.
    We hope the elderly benefit because they read the positive stories about young YOPEY entries and become less fearful of the younger generation.

  • Why Us?

    Why Us?

    We have 10 years experience of putting on these awards and have run over 50 of these campaigns. We are very good at communicating with the schools and youth organisations to gain maximum publicity for their unsung heroes. And we have had praise from Lord Lieutenants, MP's, High Sheriffs, Mayors and young people that have taken part

    Read more about the Charity running this project.

    People

    Tony Gearing

    Founder and Chief Executive of YOPEY Tony is the driving force for everything that happens at YOPEY HQ - he is the only full time employee.

    Jo Gross

    Administrator. Calls all the schools and youth organisations, runs the facebook page, collates all the entries information and organises invites.

    Karin Carruthers

    Graphic Designer runs the audio visual at the awards ceremony as well as all the artwork for the entry forms/posters/invites etc

    Tony Middleton

    Photography Location and Awards Photographer