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Project information

Kids In Action Football Programme

The Football programme is about engaging "hard to reach" or "at risk" young people in a positive activity. Working within Lambeth with young people who are at risk of joining gangs, already involved with gangs or excluded from school, we teach leadership and communication skills through football.

September 2014 - June 2015

Charity information: BIGKID Foundation

BIGKID Foundation logo
  • Need


    More young people are disengaged with society than ever before. In Lambeth alone, over 9 gangs operate and 40% of their members are young people. They are typically from low income households and are often excluded from school. Antisocial behaviour, drug abuse, sexual abuse as well as knife crime come with the territory and children as young as 8 are getting involved. With cuts to youth funding over the last year the numbers of young people needing our help has quadrupled.


    We run football sessions for young people aged 10-19 three times a week and take them to compete in matches and tournaments twice a month. During the sessions we incorporate leadership and communication training and on match days workshops are delivered to both teams covering topics such as conflict management and sexual health. Young people qualify to represent BIGKID in a match if they turn up consistently to training, exhibit good behaviour and make commitments to go to school.

  • Aims

    Aim 1

    Increased health and fitness levels.


    » By running training sessions three times a week and matches twice a month adding up to 7-8 hours of exercise a week.

    What success will look like

    We will monitor and measure our success through regular interviews with the young people and through coaches monitoring their fitness during practice sessions and matches.

    Aim 2

    Increased leadership and communication skills.


    » On match days and during some of the weekly sessions we will run regular leadership and communication workshops.
    » Use examples of play on the pitch to teach the young people the importance of leadership and communication skills.

    What success will look like

    Through feedback forms after the workshops, regular interviews with the young people and observation of their behaviour during sessions and at matches.

    Aim 3

    Young people on pathways to education, employment or training.


    » Encouraging young people on and off the pitch to make positive life choices.
    » Help young people with behavioural issues in order for them to be able to choose education, employment or training.
    » The teams will be picked based on the young people's behaviour and commitment giving them the incentive to make positive steps in their lives.

    What success will look like

    Through feedback forms, regular interviews, and work, school or college applications or enrolment.

  • Impact


    We expect our young people to make a positive life change. This could be as big as stepping away from gangs and crime, it could be committing to going to school, training or finding a job. It could be to come regularly to BIGKID sessions or volunteer for BIGKID. It could also be as small but as significant as not swearing, not using violence to communicate or choosing to deal with any anger issues they are facing. We believe in planting seeds of change in our young people that will one day grow.


    There is a risk that young people from two rival areas or gangs could start a fight. We prevent fights by promoting equality at every session, knowing where every young person is from in order to spot potential discord as well as spotting a potential fight before it becomes physical. Any young people involved in fights are subjected to match bans until their behaviour changes. Injury is another risk which is why we always have a first aider on sight.


    We will send our donors updates every quarter as well as a full report at the end of the year on the outcomes we have achieved with the young people. The report will include at least two stories from the young people themselves about how the programme has impacted their life.

  • Budget

    Budget - Project Cost: £24,000

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      Amount Heading Description
      £18,000 Staff Costs A project leader, project coordinator and two football coaches for 34 weeks including DBS checks
      £1,500 Travel Van hire x 17 and fuel costs
      £4,500 Venue Hire & Publicity Pitch hire every two weeks for 34 weeks.Stationary and printing costs.
  • Background


    Our project will take place in Stockwell in the borough of Lambeth. There are a number of local council estates where known gangs operate and the majority of our young people come from these estates.


    The government has reported* that 9 gangs operate in Lambeth with 40% of their members being young people. These are the ones for whom BIGKID exists. Aged 10-24, excluded or at risk of being excluded from school, from low-income households or estates where gangs are prevalent. They are “hard to reach” or “at risk” and our programme is aimed at engaging them through football. * The Safer Lambeth Partnership Strategic Assessment 2013

  • Why Us?

    Why Us?

    BIGKID has been working with hard to reach youth for over 12 years. In 2008 our founder and CEO won The Improving People’s Lives Award and was Highly Commended by The Anne Frank Awards for the work he did with young people. He personally trains our staff and volunteers and his passion for young people is contagious. We have been working in Lambeth for over 4 years and are now engaging with 400 young people. We are passionate about seeing young people fulfil their potential.

    Read more about the Charity running this project.


    Shaninga Marasha

    Shaninga is our Founder and CEO. He trains our staff and volunteers as well as runs the programmes at a grassroots level running many of the sessions.

    Helen Marasha

    Helen has worked for BIGKID for over 4 years and is super passionate about young people. She interviews and monitors the young people regularly.

    Tom Bolton

    Tom is one of our Football coaches. He loves young people and is learning to get the best out of our young people who come from tough backgrounds.

    Jay Cook

    Jay is a volunteer coach and first joined BIGKID as a 14 year old on our football programme. BIGKID has helped him change, now he is helping others!