Project information

Save the Bees

Working with the Bee Coalition, EJF are working to protect bees and pollinators as a crucial part of the UK's food supply and biodiversity, working with policymakers, industry and the public to build awareness and action to protect habitats and reduce use of toxic pesticides.

December 2014 - September 2016

Charity information: Environmental Justice Foundation

Environmental Justice Foundation logo
  • Need


    Pollinators are highly valuable to agriculture and economy. Their pollination services have an estimated annual value of £430m and are responsible for every third mouthful we eat
    More than 50% of species of bees, wasps, moths and butterflies are declining with many species making national red lists for endangered species
    The decline is caused by loss of habitat, loss of wildflowers and floral diversity for food and increased use of harmful chemicals and changes in beekeeping and disease spre


    The project will address the issue through a combined approach of:
    - Demonstrating the economic, food security and cultural imperative to policymakers (local and national level) and industry to protect pollinators – including specifically the actions they can take on pesticides and habitat.
    - Building greater awareness and galvanising support of industry and the public to support habitat protection and a reduction in pesticide use.

  • Aims

    Aim 1

    An effective Bee Coalition that is a respected unified voice on pollinators.


    » Coordinate the writing, design and launch of a series of joint coalition briefings, drawing on specific expertise from members of the coalition
    » Coalition events and regular press releases that retain media interest and ensure a unified NGO voice in response to key moments for pollinators.
    » Joint advocacy actions from the coalition including outreach to policymakers, key industry bodies and public petitions.

    - At least 50 media articles on issues affecting pollinators which specifically cites the Bee Coalition.
    - Policymakers or industry reference Bee Coalition in their actions.

    Aim 2

    Increased action by UK policymakers (local and national) to protect pollinators.


    » Specifically demonstrate the value of pollinators to the UK economy and how Government decisions on habitat and pesticides will make a difference.
    » Engage industry (particularly food & drinks brands & retailers) on their reliance on pollinators and what they and Government can do to protect them.
    » Engage Government on the need for thorough monitoring of pollinators as well as recent ban on neonicotinoid pesticides to benefit wider understanding.

    - Government announce policy decisions that reflect coalition recommendations.
    - Government start new research into pollinators and clarifies monitoring of neonicotinoid ban.

    Aim 3

    Increased public awareness of the importance of pollinators.


    » Produce a short film explaining pollination, its importance to the food we eat and simple actions individuals can take.
    » Encourage industry (particularly food & drink brands and retailers) to engage their consumers in how pollinators play a vital role in their products.
    » Recruitment of celebrity ambassadors to galvanise public and media support for issue.

    - Film seen by over 10,000 people
    - At least one retailer or brand commits to pollinator messaging around their products

  • Impact


    The long-term change will be a greater understanding and action for how the protection of our natural environment and pollinators is vital to food security and the UK economy. This success will be demonstrated through an increase in policy measures to protect habitat and regulate pesticides, industry actions that protect pollinators in their supply chains and consistent media coverage of issue


    There is a strong lobby from the agro-chemical industry and some Government reticence to proactively prioritise pollinators. EJF is aware of these risks and the coalition of organisations, which represent a combined membership of over 5 million UK members and has access to credible and up to date evidence from a variety of sources, is an important asset in ensuring a fair representation of the issue to policy-makers


    EJF will provide a bi-annual update on project progress. This will include both a narrative report and financial report on progress. In addition EJF will make all briefings and films produced as part of this project available on the EJF website.

  • Budget

    Budget - Project Cost: £103,104

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      Amount Heading Description
      £6,000 Briefings Printing and distribution of 4 briefings
      £25,000 Film Production of short film and equipment hire
      £8,000 Admin and Travel Travel to meetings and contribution to office running costs
      £28,604 Staff time % of Directors, Communications, Development, Admin and intern time
      £30,000 Campaigner Dedicated part-time campaigner working on project
      £5,500 Events and media engagement Briefing and film launches, events and press engagement

    Current Funding / Pledges

    Source Amount
    Esmee Fairbairn £15,000 Guaranteed
  • Background


    The project will be based in the UK with the majority of the work having a national focus through the nature of policy, public and industry engagement.


    Pollinators are the primary beneficiary of this project alongside the general public who rely on pollinators for food security as well as the cultural value they bring to the UK's biodiversity.

  • Why Us?

    Why Us?

    EJF directly called for and was the leading organisation in forming the bee coalition that brings together 8 UK NGOs. EJF plays a central role in coordinating the outputs of the coalition, including for example the March of the Beekeepers, which was primarily organised by the EJF team and with the support of Vivienne Westwood and Katharine Hamnett achieved widespread national and international press ahead of the European vote on neonicotinoids in April this year.

    Read more about the Charity running this project.


    Executive Director Steve Trent

    Steve will use his significant expertise of high-profile communications campaigns and political advocacy to provide strategic and financial oversight

    Alexandra Sedgwick

    Alexandra coordinated and secure national and international press coverage for the March of the Beekeepers and will lead on communications and press.

    Charlie Johnson

    Charlie has produced over 10 films for EJF and will film, edit and produce films.

    Campaigner - TBC

    They will coordinate the Bee Coalition and lead outreach to policymakers and industry as well as working with volunteers to engage schools.

Bee populations are declining

Bee populations are declining

Bees and other wild pollinators are fascinating, beautiful and vital to our food production.

Dave Goulson, 2014