Project information

Three Choirs Festival Worcester 2014

An annual classical choral festival, dedicated to the furtherance and enhancement of the British Choral tradition, which takes place in a cathedral. Resident symphony orchestra, the Philharmonia Orchestra join the Festival Chorus and international artists for this week long celebration.

July 2014 - August 2014

Charity information: The Three Choirs Festival Association Ltd

The Three Choirs Festival Association Ltd logo
  • Need


    Very few composers these days write large-scale choral works for the British choral tradition; staging large-scale choral performances with up to 300 participating artists each evening over a week-long period is very expensive. Public funding is negligible and as a festival based outside London, it is difficult to secure corporate giving.


    We wish to persuade and develop individual philanthropy in support of this exhilarating art form by demonstrating exciting and innovative programming .This year we are performing a major choral commission by German composer Torsten Rasch to commemorate WW1 alongside performances of Britten 'War Requiem', Dvorak 'Stabat Mater', Mahler 'Two', Elgar 'Apostles', Walton 'Henry V', Bach 'Mass in B minor' and a last night of choral favourites, alongside performances by Tenebrae and the Kings Singers.

  • Aims

    Aim 1

    To nurture the British Choral Tradition through commissions and the championing of choral repertoire


    » Festival week focusses on choral repertoire with 29 performances in this genre including our 45-minute choral commission 'A Foreign Field' by Rasch.

    Careful analysis of audience numbers and audience profile at each choral performance to reflect trends and the popularity of any new commission; the presence of national critics.

    Aim 2

    To promote young musicians and young artists at the cusp of their professional careers


    » Our lunchtime young artists performances, competitive masterclass series for music college students and Festival Youth Choir are annual activities

    The willingness of music colleges to continue our relationship; the continued participation by young singers in the youth choir; audience numbers; festival profile nationally.

    Aim 3

    To widen and strengthen our audience base to bring the joys of live performance to all


    » Careful programming of performances aimed at the wider community are taking place such as the Royal Marines Concert Band & Military Wives Choir

    Audience demographics for those specified events showing a high proportion of regional postcodes and first-time attendees.

  • Impact


    We hope to see an increase in the number of successful festival choral commissions performed by other choirs nationally and internationally whilst generating a higher profile for the festival resulting in partnerships with other national event organisers; we would like to see an increase in individual philanthropy and a recognition of the important cultural impact of the Three Choirs Festival.


    As predicted, public bodies such as the Arts Council and local County Councils will no longer fund festivals whose remit is simply one of excellence; this means we must encourage more individual philanthropy outside London. The festival celebrates its 300th anniversary in 2015 so we are establishing a Three Choirs Foundation this summer to encourage such philanthropy and to build a revenue stream.


    We write a bespoke report for all donors detailing festival results which is sent out in September.

  • Budget

    Budget - Project Cost: £922,793

    Loading graph....
      Amount Heading Description
      £278,200 Artistic Orchestras & Ensembles
      £95,750 Artistic Conductors and soloists
      £128,812 Artistic Community events, festival chorus, youth choir, PRS, Instrument hire etc
      £276,250 Production Venue, staging, seating, marketing, facilities
      £143,781 Administration Ticketing, staff, offices

    Current Funding / Pledges

    Source Amount
    Ticket sales £501,328 Conditional
    Individual giving £60,103 Guaranteed
    Corporate sponsorship £55,000 Guaranteed
    Trusts & Foundations £112,800 Guaranteed
    Public Money £43,000 Guaranteed
    Other income £26,548 Conditional
  • Background


    The festival rotates annually between Hereford, Worcester and Gloucester. It is the turn of Worcester to host the 2014 festival. The cathedral is converted into a concert hall with the installation of a stage to seat 350 performers and seating for an audience of 1,800. 17 further venues are utilised in and around the City.


    We sell in the region of 25,000 tickets to this week-long festival with approximately one third sold to residents of the host city and 5% each to the other 2 cities. Our wider audience is global. Engaging the local community is challenging, so events organised to attract them include the Shakespeare's Globe Touring Company, lectures, exhibitions, walks, singalong events, children's concerts, 2 plays by local theatre groups and hosting a Young Musician of Worcs final showcase.

  • Why Us?

    Why Us?

    We celebrate our 300th anniversary in 2015 so have a wealth of experience in organising this event with decades of experience on our Board of Directors and in our professional administrative team.

    Read more about the Charity running this project.


    Dr Peter Nardone/Staf

    Artistic Director of the Worcester Three Choirs Festival

    Sir Michael Perry

    Chairman, Worcester Three Choirs Festival

    Dominic Jewel

    General Manager, Three Choirs Festival

    Clare Stevens

    Marketing Manager, Three Choirs Festival