Project information

Fields of Gold Appeal : Hollybed Farm

Saving an historic wildflower meadow and ancient orchard by purchasing Hollybed Farm on the historic commons of Malvern Chase in Worcestershire. To save and restore fields of golden wild flowers which support bees, crickets, butterflies and the birds, bats and myriad wildlife there.

June 2013 - August 2014

Charity information

Worcestershire Wildlife Trust

Worcestershire Wildlife Trust logo
  • Need


    Compared to the 1950s only a tiny fraction (c.3%) of the flower-rich meadows still survive in Britain - and they are still being lost every day. Of those remaining almost a quarter are in Worcestershire making our project of national importance. At the centre of the 42 acres of Hollybed Farm is the wonderful, flower-rich Starling Bank field , filled with golden wild flowers and grasses such as meadow vetchling,yellow rattle, burnet saxifrage and sweet vernal grass.


    We will use seed -filled hay from Starling Bank to restore the other fields at Hollybed Farm. This together with traditional grazing and hay cutting will bring the fields back to life. We will also be restoring the existing remnant of the ancient orchard at the farm ; conserving the old trees and planting old varieties to provide food and habitats for many species of wildlife.

  • Aims

    Aim 1

    Complete the purchase of Hollybed Farm.


    » Fundraising activities until the deadline of August 2014.

    Our aim will be reached when we achieve the total target of £382,000 to purchase the Farm.

  • Impact


    Under our ownership and care Hollybed Farm will be restored to flower-rich wildflower meadows across all of its fields. We will restore the old orchard so it will continue to thrive for years into the future and restore its hedgerows to be valuable wildlife habitats.
    Hollybed Farm will take its place in a developing vibrant, connected and wildlife-rich elements within a Living Landscape.for both wildlife and people.


    If we don't buy the Farm it will go back on the open market.
    Hollybed Farm will need careful managment as we restore and protect it. Without the support of local volunteers we would struggle to carry out all the activities which will be needed. We have already been contacting local people and involving them in recording the wildlife on the Farm. The local support and contributions from Wildlife Trust members and supporters has been very promising and much appreciated.


    We will report on the project on our website, in our membership magazine and in person to our volunteers and supporters.
    We are happy to arrange visits to the Farm for donors too.

  • Budget

    Budget - Project Cost: £382,000

    Loading graph....
      Amount Heading Description
      £382,000 Land purchase Buying Hollybed Farm

    Current Funding / Pledges

    Source Amount
    Heritage Lottery Fund £65,900 Guaranteed
    Donations £265,000 Guaranteed
  • Background


    Hollybed Farm is 42 acres in the historic Malvern Chase, close to Castlemorton Common in the south of Worcestershire.From the Iron Age to medieval and more recent centuries the Chase has been shaped by growing of crops , hunting and animal grazing. Over hundreds of years, natural and human activities have created a very special landscape with a rich diversity of plants, insects , birds and other animals.


    The protection and restoration of the rare and threatened natural features of the wildflower meadow and orchard will benefit wildlife across the landscape. Hollybed Farm will also provide a valuable local asset for visitors and volunteers to enjoy, appreciate and learn about their natural heritage.

  • Why Us?

    Why Us?

    For over 40 years Worcestershire Wildlife Trust has owned and cared for many of the best examples of wildflower meadows in our county. We have championed the survival of these special and fragile places, working with communities and landowners to protect and restore them.

    Read more about the Charity running this project.


    Rob Allen

    Rob is our Conservation Officer and he will mange Hollybed Farm and the conservation work carried out there. He will be supported by local volunteers.


Will take us a step towards the target.