Project information

A new website for Working Families

An easy-to-use, simple to navigate website will allow us to help many thousands more families each month and enable our advice team to focus on giving more intensive and ongoing support to parents who otherwise lack the confidence and skills to help themselves when they face problems at work.

December 2013 - June 2014

Charity information: Working Families

Working Families logo
  • Need


    Our website is our shop window and it's in need of renovation. It's a drab and dusty corner shop, but should be like Harvey Nicks at Christmas time. It's difficult for parents to navigate, difficult for us to keep up to date, and inflexible when we want to highlight important news for parents or critical campaigns. Parents call our helpline who should be able to find what they need on the site, taking time and resource away from those who need personal help.


    Parents and carers will be able to quickly and simply find the information they need - only those with more complex problems will need to pick up the phone. Employers will find inspiration and practical resources to support their culture-change journey. Policy makers, researchers and journalists will bookmark WF as the go-to source for work-life issues and expertise. Donors will be motivated by a compelling website and supported by an easy process to donate.

  • Aims

    Aim 1

    To enable WF to communicate effectively with parents, employers, policy makers and supporters


    » We will develop a new website which is fit for purpose and which meets the needs of the communities we support

    More people and employers will visit the website, they will stay longer, download or view more information, become involved and communicate with our work.

  • Impact


    In the long term a new website for Working Families will make it easier for parents, practitioners, organisations and policy makers to access our information and resources to promote a long-standing cultural change. The success of this will be demonstrated through an increase in visitor numbers and an increase in people being helped.


    Developing a new website is a complex and time-consuming project, albeit one of the most important for any organisation. We have been lucky to have pro bono guidance from an expert in online advice services, and have drawn up a careful project plan to enable us to make best use of our scarce time and financial resources. We have received proposals from five website developers and taken references, to ensure that the most cost-effective and appropriate proposal is adopted.


    Via the website itself, and personally as appropriate.

  • Budget

    Budget - Project Cost: £35,000

    Loading graph....
      Amount Heading Description
      £25,000 developer fees website development company
      £10,000 staff costs staff time over seven months
  • Background


    The new website will be administered and managed from our office in Camberwell


    Parents and carers, employers, policy makers, supporters.

  • Why Us?

    Why Us?

    Working Families is the UK’s leading work-life balance organisation. The charity helps working parents and carers and their employers find a better balance between responsibilities at home and work. This means we are best placed to provide information and resources for parents, organisations, practitioners and policy makers on work-life balance issues through an up-to-date website.

    Read more about the Charity running this project.


    Sarah Jackson