Project information

Young people against HIV/AIDS

42% of all new HIV infections occur in young people. Young people are, therefore, key to ending the HIV epidemic.

The MTV Staying Alive Foundation funds and trains young leaders around the world so that they can go into their communities to fight HIV.

1 year

Charity information: MTV Staying Alive Foundation

MTV Staying Alive Foundation logo
  • Need


    Medical advances have revolutionised the fight against HIV. The disease is no longer a death sentence, but it’s still destroying the lives of millions of young people every year. 42% of all new HIV infections occur in young people aged 15 to 24 years. For women of reproductive age, HIV/AIDS is the leading cause of death worldwide, with unsafe sex being the main risk factor in developing countries.


    We fight HIV the smart way by supporting innovative youth-led organisations who are fighting HIV on the ground. We fund the creative and ambitious young leaders that run these organisations. We provide grants of up to £8,000 to organisations led by people younger than 27 years of age.

    We also create the young leaders of tomorrow by providing comprehensive training to improve their management and leadership skills and the sustainability of their organisations.

  • Aims

    Aim 1

    To improve the ability of 10 youth-led organisations to prevent spread of HIV among their peers


    » - Give project grants to 10 community-based, youth-led organisations
    » - Provide management/leadership training to young leaders of these organisations

    What success will look like

    Success will be measured in 2 ways:

    1) Reaching 10,000 young people with HIV-prevention education via our young leaders;
    2) Improving leadership skills of 20 young leaders

  • Impact


    We will equip young leaders with skills and resources so that they can educate their peers about HIV and sexual and reproductive health (SRH). They will improve access to HIV and SRH information for young people in their communities. Young people targeted by MTV Staying Alive, many of whom live in poverty, will know how to use contraception and protect themselves against HIV leading to reduced infections rates. By preventing new HIV infections, we can reduce the financial burden caused by HIV.


    Our programme accounts for the inexperience of youth-led projects by ensuring that they are scaled according to their capabilities and by providing extensive mentoring, training, and development.

    Any fraudulent grant applications are also effectively filtered out as part of our due diligence, cross-checks, funding mechanisms, and on-the-ground monitoring, which ensure that this risk is minimised.


    We get monthly project updates from our young leaders around the world. MTV Staying Alive will consolidate these updates into a monthly email report for our funders.

    We will post regular "stories from the field" on our website, so that funders and the public can see the work of our young leaders

  • Budget

    Budget - Project Cost: £187,750

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      Amount Heading Description
      £28,000 Salaries Salary for grant manager for 1 year
      £50,000 Training for young leaders Cost for 10-day capacity building training workshop for young leaders
      £18,750 Travel and accommodation Travel and accommodation costs for young leaders to attend training workshop
      £11,000 Other costs Monitoring and Evaluations, technical costs, and mentor costs
      £80,000 HIV-prevention project grants Cost of giving 10 HIV-prevention project grants
  • Background


    This project is global. Will we seek out the best and brightest young leaders from around the world, who will launch innovative HIV-prevention projects in their communities.


    Young people living in hard-to-reach communities (with little or no access to sexual and reproductive health education) will benefit from our programme.

  • Why Us?

    Why Us?

    MTV Staying Alive is the world’s largest HIV-prevention media campaign aimed at young people. With the power of the MTV brand we deliver life-saving HIV-prevention messaging in a youth-friendly way.

    Since the establishment of our international grant-giving programme in 2005, we have given out 488 grants in 66 countries reaching hundreds of thousands of young people on the ground through community-based youth-led HIV-prevention projects.

    Read more about the Charity running this project.


    Georgia Arnold

    With over 20 years of experience in HIV/AIDS awareness, Georgia oversees all MTV Staying Alive activities.

    Wouter Van Dongen

    Wouter works closely with all of our young leaders and manages all activities related to our grants programme.

Young rickshaw pullers fighting HIV in India


Cost of funding a youth-led HIV project