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Project information


To provide a healthy living programme with professional sporting role models, using basketball as an activity to convey a range of positive health messages to young people in primary schools, including the importance of keeping physically active, hydration, no smoking, and eating healthly.

January 2014 - May 2014

Charity information: Eagles Community Foundation

Eagles Community Foundation logo
  • Need


    Coronary Heart Disease and other circulatory diseases are responsible for over one third of all deaths, and are a significant burden of ill health in the population. Together they are responsible for the loss of approximately 36 million working days in the UK each year. There are significant gender differences in death rates from CHD, with the highest rate being with the men. There are also inequalities in socio-economic status.


    The Eagles Community Foundation deliver Hoops4Health with the following rationale in order to educate and inform young people regarding lifestyle decisions. The main emphasis is on;
    Improving individuals responsibility to make healthier choices.
    The importance of physical activity as a part of a healthier lifestyle.
    The need to improve diet.
    Preventative promotion of the risks of smoking.

  • Aims

    Aim 1

    To encourage young people to look at how their lifestyle choices affect their health


    » Delivery of a healthy living roadshow in 60 primary schools using professional sporting role models.

    What success will look like

    Success will be measured through surveys, case studies, monitoring with the more than 3,600 participants and the teachers

    Aim 2

    To promote sport, and in particular basketball, as a diversionary activity.


    » 60 primary schools will receive 4 hours of basketball coaching promoting an exit route to local junior basketball clubs.

    What success will look like

    More than 3,600 participating in the coaching programme.

    Aim 3

    6 Local authority basketball tournaments offering a fun competitive opportunity


    » 6 full day tournaments in which schools enter mixed teams

    What success will look like

    Number of teams and schools entering the competition. With more than 60 teams entered.

  • Impact


    This will be measured through survery and feedback regarding change in lifestyles while also measuring the number of participants that continue on into local basketball clubs.


    There is a risk with schools not taking part in the programme. This has been addressed by the quality of the programme and the relationship we have fostered with each school.


    This will be reported through local media coverage including press releases, social media updates, website reports and a yearly evaluation

  • Budget

    Budget - Project Cost: £37,200

    Loading graph....
      Amount Heading Description
      £21,600 Roadshow delivery 5 staff per roadshoow for 60 schools
      £6,000 Coaching 4 hours of coaching in 60 schools
      £6,000 Tournaments Facility and staffing for 6 tournaments
      £3,600 Administration Administration of programme

    Current Funding / Pledges

    Source Amount
    Schools £18,000 Conditional
  • Background


    Tyne & Wear and Northumberland


    Directly through the programme more than 3,600 young people under the age of 11 in many of the most deprived areas across Tyne & Wear and Northumberland. The programme would also impact on teachers and parents.

  • Why Us?

    Why Us?

    We have successfully been delivering this project for more than 13 years. Building a reputation for successful delivery and the development of sustinable junior basketball clubs. The key to the programme is in the utilisation of Eagles players to push forward a primary message of physical activity and eating healthily to stay alive.
    Basketball is promoted as an easy way to keep fit and enjoy yourself. The initial work feeds into the work of the club’s basketball development scheme.

    Read more about the Charity running this project.


    Deirdre Hayes

    Deirdre is the General Manger of the foundation and oversees the delivery, programming and promotion of Hoops4Health.

    Newcastle Eagles Players

    The professional senior players from the Newcastle Eagles are used as larger than life role models to deliver the healthy living roadshows.


    Staff of full and part time community coaches deliver the coaching sessions and are the coaches that run the local junior clubs.

    Samantha Blake

    Developing with health professionals and teachers the curriculum for the roadshows and the final evaluation of the programme