Project information

Web-based educational resource on UK child poverty

To produce a web-based resource for KS2-4 children on UK child poverty. We will collaborate with an educational organisation to produce a complete unit of work, promoting to a network of 500 schools. For the first time we will translate our expert knowledge into educational resources for children.

January 2014 - June 2014

Charity information: Child Poverty Action Group

Child Poverty Action Group logo
  • Need


    There are currently 3.5 million children living in poverty in the UK, and by 2020 this is expected to increase by a further million. CPAG exists to bring about an end to child poverty. We work towards this by leading the child poverty debate and providing expert publications, training and advice to frontline advice workers. All our activities are informed by our expert knowledge base and research. We do however have no resources available to directly communicate with children and their teachers.


    The project will solve this problem by ensuring that teachers across the country have access to the most up to date information about UK child poverty. The resource will be available in an online format that is easy for them to use, is geared towards pupil's interests and has clear learning outcomes. We believe that children are an important audience that should share in our expert knowledge, in order that they can come up with their own insights into how this critical problem can be solved.

  • Aims

    Aim 1

    To share our expert knowledge, research and understanding of UK child poverty with children


    » To produce an online resource for teachers on UK child poverty for KS2-KS4 including PowerPoint for whiteboards, interactive quizzes and lesson plans
    » To pilot the resource initially in five London schools, tailoring the content based on our findings, then rolling out to a network of 500 UK schools
    » To make this resource available to a network of at least 500 schools, free of charge and on an ongoing basis, and to carry out updates where needed

    What success will look like

    Success will begin with a successful London pilot, followed by use of the resource by the 500 schools marketed to, tracked by no of downloads and follow up calls and surveys

  • Impact


    The long term changes would be seen in the number of children who are educated by the resource across the country. The project would mean children would have a clear and up-to-date understanding of a significant issue that directly impacts themselves and their peers. We would actively seek feedback from teachers for the first year of the launch and produce an impact report, as well as committing to updating the materials whenever required.


    One possible risk is that these resources could be duplicated elsewhere, although we have yet to find anything that has been produced in the last five years that directly tackles this issue.
    Another risk might be that the resource won't reach enough teachers or be used widely enough, however working with an experienced and well-connected partner we hope to mitigate against these potential problems.


    We will report to donors differently depending on the nature of their donation. For major donors or trustees who have pledged, we will write personal letters to update and thank. Other donors will receive letters, emails or online updates. We will share an impact report with all donors.

  • Budget

    Budget - Project Cost: £25,000

    Loading graph....
      Amount Heading Description
      £1,800 Creative process Concept, creative direction
      £14,000 Digital work Site design, development, content creation
      £4,200 Writing Writing by educational specialist (SSAT)
      £5,000 CPAG staff time project management, admin, overheads, transport
  • Background


    The project would initially be trialled in London, but then rolled out to a network of 500 schools across the country


    School aged children from KS2 - KS4 (primary school age). Also teachers across the country seeking the most up to date resources on UK child poverty.

  • Why Us?

    Why Us?

    Child Poverty Action Group is the leading charity working to prevent and end child poverty. In our work, we provide evidence of the causes, extend and solutions to child poverty and campaign for it's eradication. We also chair the ECP (End Child Poverty) coalition, and are considered experts on child poverty by many other voluntary groups.

    Read more about the Charity running this project.


    Emily Cruz

    CPAG's Fundraising Manager, who would co-ordinate the project

    Ricky Elderkin Designer, Working With An Online Developer

    Leading on creative and digital aspects. Ricky has extensive experience of working on educational resources with our educational partner

    Alison Key

    Alison is CPAG's Editor and would edit all resources and ensure they are fit for purpose and are in line with our key messages

    Educational Specialist - To Be Confirmed

    We have contacts via our proposed partner with experience of writing educational resource material, and of working directly with children at KS2-4