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Project information


There are only 4,800 black rhinos left in the wild of which 631 are in Kenya. Demand for rhino horn in Asia is rapidly rising, causing an alarming increase in poaching (44 so far this year in Kenya). WWF needs your help to establish a rhino sanctuary in Kenya to rescue rhinos out of high risk areas.

July 2013 - June 2014

Charity information: WWF-UK

WWF-UK logo
  • Need


    Poaching of rhinos for the illegal trade is the main threat to African rhinos. Resurgence in the use of rhino horn in Asia means it’s now worth more than ever before. As the price for rhino horn increases the poachers are investing more money in poaching. Levels of poaching are the highest they have ever been in 20 years and, as a result, rhino populations are critically endangered. Urgent action is needed to stop this escalation to ensure the African rhino's survival. But, we need your help.


    One of the most effective strategies to conserve rhinos during this time of increased poaching is through the establishment of rhino sanctuaries in secret locations.Rhinos are moved from high risk areas to smaller sanctuaries where they can be better protected, patrolled and more effectively monitored by rangers. WWF is developing a new sanctuary in the Tsavo West National Park in Kenya to rescue black rhinos and give them the best possible chance to escape poachers and grow their population.

  • Aims

    Aim 1

    Secure the newly established sanctuary in Tsavo West National Park to protect & grow rhino numbers.


    » Translocate 20 rhinos within Tsavo West National Park into the protected secret sanctuary. The welfare of the rhinos is always our utmost concern!
    » Ear notch and add radio transmitters to the 20 translocated rhinos so that they can be tracked, monitored and better protected against poachers.
    » Equip rangers with rhino tracking transmitters, night vision gear, binoculars, GPS systems and cameras to accurately record data and protect rhinos.
    » Train rangers to bolster their technical expertise using equipment we provide them, increase their knowledge in law enforcement & wildlife management.

    What success will look like

    20 rhinos translocated into the new rhino sanctuary in Tsavo West and ear notched for better monitoring. Rangers trained and equipped. Decrease in rhino poaching levels.

  • Impact


    By translocating 20 rhinos from high-risk areas into a secret and secured sanctuary, WWF aims to establish a new black rhino breeding population in Tsavo West National Park. This will also provide greater protection for all the species living in the protected area and provide opportunities for tourism- helping local communities to benefit from their wildlife.


    Illegal wildlife trade is often conducted by well-organised criminal networks that are undermining efforts to strengthen the rule of law and governance in many countries. Therefore, WWF is gathering expertise and building a strong coalition linking up local organisations, businesses, medical associations and national governments.


    Remember not to click the anonymous button when you donate so that we can send you a personalised thank you and e-mail updates. You can also find out more on our website at wwf.org.uk

  • Budget

    Budget - Project Cost: £100,000

    Loading graph....
      Amount Heading Description
      £40,000 Translocate Could translocate 20 rhinos into the Tsavo West sanctuary
      £20,000 Protect Could buy radio collars to track and monitor trans-located rhinos
      £35,000 Monitoring Could train, equip and support rangers to monitor and track rhinos effectively
      £5,000 Education Could fund a rhino education and awareness programme in the area
  • Background


    Tsavo West National Park is located in the Coast Province of Kenya. It covers an area of 9,065k². It has a variety of wildlife, such as black rhino, cape buffalo, elephant, leopard and masai lion. WWF works in partnership with the Kenya Wildlife Service who operates the park.

    WWF also tackles the wider issue of illegal wildlife trade in Asian destinations such as Vietnam, China and Thailand which are prime markets for the consumption of animal parts from African countries.


    Wildlife crime not only poses a threat to species such as rhinos, elephants and tigers, it is also a serious risk to people. Left unaddressed, illegal wildlife trade can jeopardise stability in countries by facilitating the growth of organised crime and the emergence of regional conflicts. Through our vital work, WWF is striving to ensure that trade in wildlife is neither a threat to the natural environment or people’s lives.

  • Why Us?

    Why Us?

    WWF has been working to conserve rhinos for over 50 years. As a global organisation, our presence spans many countries across the world. With field offices and experts in each rhino rangeland we’re able to work with local people and authorities. Crucially, we work at both national and international levels on illegal wildlife trade, enabling collaboration across country borders and driving change which will give rhinos a more secure future in the wild.

    Read more about the Charity running this project.


    Andrew McVey

    Regional Manager East Africa, WWF-UK

    Tom Milliken

    TRAFFIC’s Elephant and Rhino Programme Leader

    Joseph Okori

    African Rhino Programme Coordinator for WWF International

It is vital to secure a future for wild rhinos

It is vital to secure a future for wild rhinos


could pay to translocate a rhino

The unfounded rumour that rhino horn can cure cancer sealed the fate of the last Javan rhino and is now threatening other rhino populations in Africa.