The Kindu - Meketa Bakery
Bread is fast becoming the most consumable wheat based product in northern Ethiopia. Currently, suppliers can not meet this demand. The Kindu Trust will launch its first bakery in Gondar's town, providing long term employment for beneficiaries with the purpose of improving their livelihoods.
January 2014 - April 2014
The Kindu Trust
In Gondar Town, bread is extremely popular because it is cheaper and suits all local dishes. Since the consumption of bread is increasing rapidly, the demand has increased enormously. Though there are some private sectors bakery existing in Gondar the demand remains unmet. Launching a bakery, employing beneficiary families, will provide a regular income for these families creating financial independence and up off charity sponsorship.
The bakery will solve two problems, the demand for bread and underemployment. The bakery will provide a steady food source for the community and help meet the demand for bread in Gondar town.
In addition to this, for a number of the families we support, the bakery will create permanent employment, improving their socioeconomic status and living standards (that is being safely above the poverty line). This will mitigate dependency on charity support and able us to support other families.
1. Create economic independent families by creating a viable long term business.
Activities» Organise Kindu/Meketa beneficiaries in a Cooperative, to be named after the business. This is set by and facilitated by Kindu's Project Manager.
» Rent one of the selected sites, in Gondar's Piazza area, to house the bakery, and the purchase tools/equipment for the project.
» Employ five bread baking trainers (from bread-maker to bread seller) to train cooperative to acquire skills of bread baking, selling, and management.
» Business promotion: time-bound frequent radio adverts; posters across the city; leafleting; government bulletin boards; and hotels, tours, & caterers.
1. Profitability - bakery is turning a profit
2. Functioning Cooperative - 20 members are active participants
3. Employment - all members are employed and earning a steady income
1. 20 members are financially independent and earning more than 10,000 birr a year - measured through book-keeping and demonstrated by the 20 members and their families (approx. 100 people) being no longer supported by Kindu or Meketa.
2. Meeting the unfulfilled bread demand & providing a stable food source in Gondar - measured through book-keeping and demonstrated by increased numbers of bread sold and increase in customer numbers and geographical areas the business serves.
A potential risk is that potential staff will fail in their training and will have challenges in developing a cooperative. To mitigate these risks, trainers will ensure that candidates are placed in the roles matched to their skills and level of training. In addition, The Kindu Trust Project Manager will act as the lead facilitator for the cooperative for years one and two.
1. Quarterly updates on the bakery's progress will be uploaded to The Kindu Trust and the Meketa website and social media (Facebook, Twitter, and LinkedIn).
2. Detailed quarterly reports will be available for all donors, and sent to donor requesting this detailed report.
Budget - Project Cost: £15,500Loading graph....
Amount Heading Description £1,071 Non-fixed - start up costs Wheat flour, bread starter, yeast, salt, scarf (strasho/fota), & oven mitst £2,945 Property Rent for one year £9,253 Fixed assets - start up costs Oven, bread box 20, rolling pins, dough pan 1, dough scale, dough divider, sheet, mits £2,231 Salaries Bakery workers for first six months
Current Funding / Pledges
Source Amount Individual supporters £3,000 Conditional
Gondar is the old capital of Ethiopia, and the Piazza area features shops, cinemas, hotels, banks, historic castles, and other public buildings.The Piazza area is popular as a tourist attraction for its historic ruins. The population Gondar stands at approx. 208,000 (2007 census), and is bolstered by the rural to urban migration of impoverished communities, for example, large populations of Ethiopian Jews living in camps. Aside from the market, the area is the shopping, trading and travel hub.
The beneficiaries of this project are the relatives of sponsored children or young adults supported by The Kindu Trust & Meketa. The families come from Gondar's socioeconomically deprived and destitute communities. These families were living below the poverty line, before assistance from us, however need permanent employment for their own financial independence and empowerment. With 20 individual employed, in total 90-100 people (their immediate families) with benefit.
The Kindu Trust has been working with the community in Gondar since 1998 though our sponsorship and livelihoods programmes. We are well respected for the work that we already do by the local communities and government officials and successfully operate seven income generating projects in Gondar (Injera-baking; Mirt-stoves; Biogas toilet & showers - but a few) which train and employ families of sponsored children. Three businesses now run independently, creating economically independent families.
Read more about the Charity running this project.
Kassahun Demissie - General Manager (Ethiopia Operations)
Oversees the project and supports the Project Manager. Accountable for monitoring the progress of the bakery, and liaising with local officials.
Lainie Belay - Project Manager (Ethiopia-Operations)
Responsible for the project's implementation, reporting, intial personnel management, and will ensure the bakery's move to an effective cooperative.
Will work closely with the Project Manager to ensure that appropriate workers are recruited, adequately trained, and assessed.
Dilys Winterkorn, UK Country Manager
Directs bakery fundraising and supports project's development and coordinates donor reporting. Dilys oversees this project with Meketa-UK.