Charleston Trust - Core Costs
Charleston receives no public funding and its long term sustainability will be provided by the Charleston Centenary Project, which will be completed in 2016. Meanwhile, funding for core costs are needed to meet the increasing demands of a growing organisation.
The Charleston Trust
Charleston’s income generation suffered in 2012 because of the Olympics Games effect and the wettest summer on record meaning that visitor numbers and spend were down. Fundraising for core costs was also harder because of increased competition. Additional core funding would address these problems and help pay for general running costs.
Core funding would provide the Trust with much needed security as it addresses the 2012 income deficit. Additional core funds would also address fundraising, retail and visitor needs for the next three years.
To generate more income through fundraising.
Activities» To generate more income through the expansion of the Trust’s patrons group and to actively promote recruit to the Friends membership.
» To allocate greater resources to trust and foundation fundraising by providing extra staffing.
» To develop online giving on the Charleston website, specifically to engage Charleston’s Friends with core cost fundraising.
» To engage Charleston’s core audience in supporting fundraising through off-site fundraising events.
The success of this aim will be demonstrated through increased support from different sources.
To generate more income from visitors.
Activities» To promote the house more actively, targeting local audience, group operators, overseas tourists & the press, including television
» To introduce online booking for the first time.
» To work more closely with Monk’s House (the former home of Virginia Woolf, which has started opening to the public five days a week.
» To provide new signage to the site and interpretation displays .
The success of this aim will be through increased visitor figures and spend.
To generate more income through retail.
Activities» To maximise profits from Charleston’s café.
» To develop special events aimed at families.
» To introduce promotional offers to Charleston Friends & to encourage new membership.
The success of this aim will be demonstrated through increased retail revenue.
The Trust estimates that helping with these core costs, Charleston will be able to attract more visitors every year and encourage more people to join as Friends or Patrons (through our Omega Group). The project will also mean that we're able to create extra revenue from the shop and cafe. All of this will help Charleston's long term sustainability as a unique house museum.
There are budget risks, for which we have planned carefully. Insurance compliance will address any health & safety & fire risks. Engagement of local community will negate local opposition.
Charleston will report progress to donors at very regular intervals. An annual review of our core costs takes place every autumn to allow donors to review plans for the following year. An evaluation report will be produced at the end of the project term.
Budget - Project Cost: £96,738Loading graph....
Amount Heading Description £30,000 Fundraising Fundraising costs £30,000 Visitors Visitor costs £36,738 Retail Retail costs
Current Funding / Pledges
Source Amount Garfield Weston Foundation £10,000 Guaranteed Pilgrim Trust £44,100 Conditional
Charleston is situated on a 17th Century farmhouse in a stunning rural setting near Lewes in East Sussex and lies within the South Downs National Park.
Helping with Charleston's core costs will enable more people to enjoy and learn about the house and the Bloomsbury Group. The project is particularly geared towards encouraging new visitors including young people and families, the local community and those visiting the surrounding countryside in advance of the completion of the Centenary Project, which will provide much needed new and expanded facilities onsite.
Charleston is the only example of domestic decorative art of Bell & Grant anywhere in the world. Helping with core costs will enable more visitors to enjoy Charleston and all it has to offer.
Read more about the Charity running this project.
Alistair Burtenshaw, Director (Chief Executive)
Alistair Burtenshaw will lead the project & be responsible for the organisational development work.
Darren Clarke, Head Of Curatorial Services
Dr. Darren Clarke is responsible for the care and conservation of the collection, as well as the interpretation and accessibility to the collection.
Emma Knight, Charleston's Head Of Development
Emma Knight is responsible for all fundraising for the Charleston Trust.