Project information

Anti-Bullying Week

To run Anti-Bullying Week in November - a campaign that will reach all schools and colleges in England and raise the profile of bullying. It will empower schools to respond effectively to bullying and signpost children and young people who are being bullied to charities that can help them directly.

September 2013 - December 2013

Charity information

National Children's Bureau

National Children's Bureau logo
  • Need


    Bullying is a widespread problem that can have significant effects on children's lives. Approximately 16,000 children aged 11-15 are absent from school at any one time due to bullying and around half of 12 year olds who harm themselves are bullied. In particular we are deeply concerned about the use of the new technologies e.g. internet and mobile phones to bully or harass (commonly referred to as cyberbullying), as it is reported that a quarter of young people have been victimised in this way.


    Anti-Bullying Week will allow us to reach millions of children with a fresh campaign for preventing and responding to bullying. Our theme this year is specifically around cyberbullying. Our free information and campaign packs for schools, colleges, youth groups, young offender institutes and children's homes will provide adults who work directly with children with the knowledge and skills to identify, prevent and respond to cyberbullying.

  • Aims

    Aim 1

    Co-ordinate Anti-Bullying Week 2013


    » Work with children and young people to identify a theme and produce key aims for the campaign
    » Provide information and resources for a range of stakeholders in the run up to Anti-Bullying Week
    » Build effective partnerships to promote the key aims of Anti-Bullying Week

    Success will be...over 26,000 schools/colleges downloading packs from website, over 300 pieces of media coverage relating to Anti-Bullying Week, record number of children reached

  • Impact


    The project will have a positive impact on the behaviour of children and young people, as well as raising the skills and knowledge of adults to prevent and respond to bullying behaviour. We will demonstrate the success of the project by measuring the number of children involved in Anti-Bullying Week, through data gathering and by increased engagement with adults will monitor trend changes in bullying behaviour between children and young people.


    The risks for this project are low, as we have huge experience running national campaigns. We have been running Anti-Bullying Week for 10 years and have come a long way in changing public perception of bullying. The only risk is that we may not secure as much funding as in previous years to run the campaign and therefore may not reach as many children and young people as we have done in the past. We have developed a diverse fundraising strategy and are hopeful that we can meet our targets.


    Through regular news updates on our website, via social media. In addition a personalised letter and copies of our twice yearly Anti-Bullying Alliance Supporter newsletter.

  • Budget

    Budget - Project Cost: £30,500

    Loading graph....
      Amount Heading Description
      £7,867 Campaign materials Printing and design of posters, campaign pack, stickers
      £9,300 Marketing Website development, media support, online bullying poll
      £13,333 Staff time Staff time from Sept - Dec 2013

    Current Funding / Pledges

    Source Amount
    Merchandise sales £11,000 Conditional
    Individual donations (including fundraising from schools) £3,000 Conditional
  • Background


    The project will have national reach. In 2012 Anti-Bullying Week involved 15,000 schools across the country and reached an estimated 6 million children and young people. Our ambition for our campaign in 2013 is to reach even more schools and vulnerable young people.


    Our ultimate aim is to improve the lives of all children and young people by eradicating the fear of bullying. We also seek to improve the knowledge and skills base of adult practitioners working with children and young people at the schools and colleges that we reach through the week.

  • Why Us?

    Why Us?

    The Anti-Bullying Alliance, which was set up by the National Children's Bureau and NSPCC in 2002 and has continued to go from strength to strength. We are the leading coalition for the prevention of all forms of bullying and are valued for our professionalism, dedication to evidence based practice, openness and integrity. We now have over 140 members as well as a growing network of schools and colleges.

    Read more about the Charity running this project.


    Lauren Seager-Smith

    Heads up the work of the Anti-Bullying Alliance and main co-ordinator for Anti-Bullying Week.

    Jess Champion

    Media Officer - active in run up to Anti-Bullying Week building media leads and supporting young people who are keen to share their stories.

    Luke Roberts

    To help develop partnerships with schools/colleges and to build evidence base for what works in tackling bullying between children and young people.

    Gemma Cranmer

    Projects Assistant - supports the wider membership by providing information and advice.

It’s has been a useful tool to empower schools about bullying...without it I think that schools may forget

Alex Holmes, Diana Award