Greenbelt Festival - 40th Anniversary Documentary
Greenbelt is the largest faith-based arts festival in Europe, held annually in Cheltenham. Attracting around 20,000 people, it hosts a rich programme of music, visual arts, comedy and talks. In 2013 we celebrate our 40th festival and want to mark the occasion by producing a feature length film.
January 2013 - August 2014
Charity information: Greenbelt Festivals Ltd
Greenbelt is a unique festival offering people the opportunity to explore and experience high quality arts through the lenses of spirituality and justice. Despite the Huffington Post describing us as ‘Britain’s Greatest Festival’, we still feel we are ‘the best festival that people have never heard of.’ At a critical time when festivals across the country are folding on a regular basis, we need to find new and innovative ways of attracting and retaining new audiences and artists.
In addition to being a high quality creative product in its own right, having a DVD that tells the Greenbelt story will enable us to re-engage with past audiences, attract new audiences and bring new and exciting artists to the festival. Investing in a high quality documentary that demonstrates the impact of Greenbelt over the years will help us not only to survive but flourish, contributing to the future sustainability of the festival. The £20,000 we are seeking covers 50% of the project.
Create a feature length 60+ minute film for general release on DVD
Activities» Research BBC and Greenbelt archives
» Develop script
» Interview key Greenbelt contributors from the past 40 years
What success will look like
We will know we have met our aims when:-
> The film signed off by May 2014
> The Film is premiered at Greenbelt in August 2014
> An initial run of 2,000 copies is distributed
In the long term we want to increase new audiences to Greenbelt, and this will be measured annually through a post-festival survey.
We also want to grow the depth and breadth of our artistic programming and this will be demonstrated by a growing reputation in the artistic community.
The risk of non-delivery or lateness has been addressed by formally commissioning a reputable film company that understands Greenbelt and its history, as well as setting a realistic timescale for delivery. There is also the risk that we aren’t able to raise all the funds necessary to complete the project. However Greenbelt employs a dedicated fundraiser with an excellent track record of securing funding from a variety of sources, so we are confident this target can be reached.
Each donor who contributes over £10 to this project will see their name on the film credits and will be invited to the film premiere in August 2014.
Budget - Project Cost: £20,000Loading graph....
Amount Heading Description £5,000 Research Research, script writing and preparation £2,500 Archive retrieval & clearances Phase 1 management and admin £9,500 Filming Small crew for bespoke interviews UK £3,000 Editing First round of editing
The Greenbelt Festival takes place at Cheltenham Racecourse in Gloucestershire, where it has been for the past 12 years. Whilst we have a close relationship with the local town, the festival is attended by people from all over the UK and overseas. The DVD is an excellent way of connecting with past, present and future audiences as well as reaching our global audience who may never be able to join us in Cheltenham.
Greenbelt is unusual in that it is a genuinely all-age festival with an equal distribution across all age groups – from newborn babies to pensioners.
Our history is rooted in a Christian tradition which is world-affirming, politically and culturally engaged. Ours is a belief that embraces instead of excludes. And, as such, the festival is a family-friendly celebration, inclusive and accepting of all, regardless of ethnicity, gender, sexuality, background or belief.
The Greenbelt documentary will be produced Blue Hippo Media, an award-winning documentary and feature film company. Greenbelt will act as the co-production partner, giving full access to their archives as well as Greenbelt audience and contributors. We are well placed to carry out this project because we have intimate knowledge of our audience and their relationship with the festival.
Read more about the Charity running this project.
Pip Piper At Blue Hippo Media
Pip Piper will produce and direct the film. He has spent the last 15 years making films that communicate with impact to audiences far and wide.
Phil Smith - Greenbelt Head Of Business And Communications
The project will be managed by Phil Smith, who has an excellent track record of delivering large and complex projects on time and to budget.
Britain’s greatest festival...the content, the opportunities to be challenged, affirmed, welcomed & angered as well as entertained & see new things.