Project information

Online early years nutrition resource

This online centre will provide reliable information and support to help parents/carers encourage healthy eating in young children.
Expert advice will be provided by a registered dietitian and psychologist with lots of practical ideas to help with issues such as weight management and faddy eating.

on-going

Charity information: Weight Concern

Weight Concern logo
  • Need

    Need

    Obesity is an ever-growing concern with 30% of children aged 2-15 years classified as overweight or obese. Childhood obesity increases the risk of obesity in adulthood and can have serious health implications.
    Large portion sizes, increased availability of energy dense foods, poor eating patterns and a sedentary lifestyle are major contributing factors to increased weight.

    Solution

    This online resource will provide evidence based information to parents and carers of young children to increase knowledge and confidence in providing a healthy diet to their families.
    An interactive 'Ask the Expert' tool will provide support and information from nutrition professionals with practical and achievable ideas.

  • Aims

    Aim 1

    Provide a source of reliable, up-to-date information on healthy eating for young children

    Activities

    » Updating website with relevant, useful information relevant to healthy eating for young children.
    » Providing details of useful and interesting resources
    » Answering questions from parents/carers regarding the diet of young children.

    Success will be having 500 new visitors to the online resource in the first month and increasing the number of hits thereafter.


    Aim 2

    To offer support to parents/carers of young children in issues surrounding food

    Activities

    » By responding to questions and queries from parents and carers and making these answers available to all users

    Success will be positive feedback from users and responding to popular questions /queries at weekly intervals


  • Impact

    Impact

    This project will improve the quality of the diet provided to young children and improve the food habits developed during childhood. This will enable young people to manage their weight more effectively through childhood and into adulthood and help prevent and reduce overweight and obesity.
    Feedback will be obtained via regular communication with the user group to ensure the information given is useful and relevant thus enabling parents/carers to be provide a healthy diet and eating environment

    Risk

    Providing inaccurate information which would then be used by visitors to the resource could be a risk.
    However the professionals providing information for the resource are experts in their field and have vast experience in gathering evidence based information and disseminating it in a user friendly way. In addition nutrition information will be provided by a registered dietitian and chartered pyschologists.

    We will make it clear this resource is intended for parents/carers and not children.

    Reporting

    The completed online resource will be available for donors to view and details of statistics of website use will be reported.

  • Budget

    Budget - Project Cost: £7,100

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      Amount Heading Description
      £3,100 Staff costs Dietetic and pyschological experts input with information and respondance to queries
      £3,500 IT consultancy IT expertise to develop and run resource
      £500 Advertising Advertising in relevant settings alongside PR to promote resource
  • Background

    Location

    Weight Concern is a small charity based in central London but this online resource will be aimed at all parents/carers of young children in the UK.

    Beneficiaries

    Parents and carers will benefit by feeling more confident to provide a healthy diet and environment for their children.
    Young children across the UK will also benefit by having a better quality of diet and an improved eating environment due to the knowledge and experience available to their carers. Improved health and well-being will also result.

  • Why Us?

    Why Us?

    Weight Concern was founded by its honorary clinical and research director, Professor Jane Wardle. The Weight Concern team includes clinical and health psychologists, physicians, dietitians, physical activity specialists, public relations, marketing and graphic design professionals, and a user panel of people who are overweight.
    This team of experts will allow us to provide a professional, user friendly, effective resource to benefit a wide audience.

    Read more about the Charity running this project.

    People

    Dr Rebecca Hiscutt

    An obesity specialist dietitian Research and clinical interests in weight management Online and marketing skills

    Dr Laura McGowan

    A Chartered Psychologist Current research projects include healthy eating in children at the HBRC at UCL.

    Mark Livermore

    Web developer

    Dr Lucy Cooke

    Chartered Health Psychologist Research interests - children's food preferences & the impact of the family food environment on eating habits