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Project information

London's Next Top Role Model

Young people explore ideas of Role Models, Image & Self Awareness using photography, design & modeling. Seeking society's idea of a role model, they create what they think a role model should be & the qualities needed to succeed, giving back to their community. The project ends with an exhibition.

July 2012 - August 2012

Charity information: The Hebe Foundation (south London)

The Hebe Foundation (south London) logo
  • Need


    In consultation with young people we looked at the on-going issue of Image & media driven lifestyle that’s presented to them. We learned that a young person’s role models are mainly pop stars, actors & ‘celebrities’. Most don’t have or see people in their lives that they consider a role model. Instead, they turn to unrealistic personas of celebrities for guidance, admiration, & growth. Our young people desperately need accessible role models, who can help them grow & adjust to life.


    The young people will explore the stereotypes of a role model and within healthy debate, they will form their own ideas and show that in their photographs. We will challenge them on how they can become role models in their environment and how to achieve it. The idea is that the young people will be stirred to see everyday people as role models and encouraged that they can become one too.

  • Aims

    Aim 1

    Young people learn to be a role model


    » Debates about inner qualities rather than outward appearance of people & seek how they can learn from others experiences

    What success will look like

    Success will be a practical demonstration of the young people showing the characteristics of a role model that they have created.

    Aim 2

    Acquisition of new skills –Photography, Design, Modelling, Communication


    » Masterclass workshops with Professional Photographer, Designer and Model

    What success will look like

    Success will be a completion of accreditation and competency to produce photographs using the skills taught by the professionals

    Aim 3

    Create long, lasting, healthy friendships among young people, building each other up


    » Team building exercise. Young people work in groups of three.

    What success will look like

    Success will be cohesion over the project and witnessing of young people working well together

    Aim 4

    Growth in self –confidence


    » Emphasis in the modelling masterclass will be getting comfortable with self. Looking at the various ways to communicate a message.

    What success will look like

    Success will be the ability for each individual to publicly explain their photographs

    Aim 5

    Provide quality summer provision for 24 young people


    » Provide 20 practical sessions - inclusive of lifelong transferable leadership, team building & communication skills, mentorship

    What success will look like

    Success will be full attendance throughout the duration of the project

  • Impact


    We will help in producing future much needed role models in our society. We hope that it will create confident young people who will take responsibility and be willing to lead in their environment (home, school, college, work etc)


    The risks in our projects involve young people out in the community. All users are aware of the code of conduct. Parents/guardians sign a consent form stating their knowledge of expectations of behaviour required of the young people. Each session has a risk assessment produced. Procedure set out in our Health & Safety policy is followed. We operate the government ratio of workers to young people plus volunteer staff. We have public liability insurance.


    We will report to donors through our website, annual report, them visiting us on site.

  • Budget

    Budget - Project Cost: £3,690

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      Amount Heading Description
      £600 Masterclasses 6 Photography, Design & Modelling Professional Masterclasses
      £1,660 Staff Youth Workers x 4. Volunteer expenses x 4
      £500 Printing & Display Printing and mounting of photographs. Exhibition costs
      £480 Photo Sessions 24 Photo shoots
      £450 Prizes 3 prizes for winning Photographer, Model and Designer

    Current Funding / Pledges

    Source Amount
    Lambeth Council £1,500 Guaranteed
  • Background


    The project base will be at a church in Clapham, South London. Clapham is an area that has great wealth but also a big community of people on the poverty line. There is segregation between the middle class and lower class. It has however beautiful landscapes for the young people to take their pictures.


    We are committed to working with all young people regardless of gender, ethnicity, ability or faith. The majority of the young people we work with are of African, Mixed and Caribbean heritage. They are mostly from low-income single parent families. This is reflective of the areas we work in. The project is targeted at 14-19yrs. Approximately 5% of our participants on our projects are SEN. We also work with those who are NEET.

  • Why Us?

    Why Us?

    Our team has over 20 yrs combined experience with young people -youth work, Teaching, Mentoring. We have a good track record of successful projects. We know our areas; we know young people, & how to tap into their 'worlds'. As products of the very environments we work in, we have a deep understanding & burning passion to see young people develop. We seek to do everything with a spirit of excellence.

    Read more about the Charity running this project.


    Amie Buhari

    Founder and Project Manager. She enthuses everyone to work harder and her knowledge of role models and self awareness will be key.

Working it out

Working it out