Project information

Artistic Director's Creation Fund

"One of the most experienced prospectors of raw talent in Europe" - The Independent.
The Bush is committed to discovering, nurturing and presenting the best new plays, playwrights and artists.To facilitate Madani Younis's Artistic vision we wish to establish a Development Fund to create new work.

2 years

Charity information

Bush Theatre

Bush Theatre logo
  • Need


    The Bush Theatre is London Theatre of the Year (Stage Awards 2011) and celebrates its 40th Anniversary in 2012. It reaches this milestone in a new home in the Old Shepherds Bush Library on the Uxbridge Road. With a new Artistic Director and 3 new spaces to animate the Bush must continue to lead in the creation of new work and new writing whilst also occupying a larger venue with greater running costs. Currently we are unable to create enough work to regularly programme all three of our spaces.


    The Artistic Director's Creation Fund will allow Madani Younis and his creative team to research, develop and pioneer new work and new artists.The seed fund will allow the Bush to expand its vision and to create work for its studio and attic spaces which are currently under used. Madani will stage young artists who have not yet had a voice at the Bush. His vision includes giving the Bush a national and international profile and exploring the creation of work with other art forms such as film.

  • Aims

    Aim 1

    To research & develop Bush led work to support the vision of Madani Younis and his creative team.


    » To seek out and discover new work and artists by travelling nationally and internationally, ensuring the Bush engages with a variety of new talent.
    » To create opportunity for the development of ideas by providing space within the Bush Theatre to support projects at an early stage.

    By presenting new writers and new artists and programming a larger body of work directed and led by Madani Younis and his creative team in each Bush Season.

    Aim 2

    To create a portfolio of work that will feed into the Bush programme over the next 3 years.


    » There will be regular feedback sessions with the Bush Producers team to ensure promising work is upscaled and fed into programming considerations.
    » Work funded and developed will be shared with invited audiences including potential partners and funders to secure the best future for each project.

    By delivery of a wider programme with more strategic productions that fuel opportunity and profile for the Bush and the artists involved in its work.

    Aim 3

    To create work for the range of spaces within the new Bush Theatre to animate the building.


    » At the R&D phase the work created will be deliberately "bespoke" to each space in the Bush Theatre building
    » The Bush Theatre space will be set up as an artistic "provocation" to artists,writers and directors helping the theatre create a "space use model"
    » Artists and companies will be invited to explore the main theatre,studio, attic, garden etc to find the best creative space for their work.

    By delivering seasons involving regular and consecutive programming in a number of Bush spaces and to have built a network of artists who are inspired and engaged by this model

    Aim 4

    To excite and inspire audiences & maintain the Bush's position at the heart of new writing.


    » Transparency of process - we will communicate regularly with audiences about the use of the fund and work in development to build excitement & profile
    » By creating a wider offer we give audiences a greater framework to respond to.We will harness this through our content on & social media

    Success will be a diverse audience and an 85% capacity for work across our spaces. Our audiences will identify with our process/ethos not just product and engage with us digitally.

  • Impact


    Simply, this project will enable us to meet a need we cannot currently. Long term the Fund will allow the Bush to demonstrate sector leadership, to lead co-productions & export our work in a confident way. The Fund will help us redefine the Bush in its new space & raise the aspiration & profile of the whole company.We will increase our audience capacity further by programming in more of our spaces & increasing our appeal to groups close to the theatre who are not yet fully engaged with us.


    The nature of a seed fund is that there must be room for failure – not every idea explored will result in a finished production. What the fund allows for is targeted exploration and the space for the Bush Theatre to grow under Madani Younis’s leadership. The fund will help us mitigate future risk by raising our production ratio from 2:1 to 5:1 (for one production we will have started with 5 strands of exploration) This is crucial if we are to successfully create work for a variety of spaces.


    Donors to the Fund will be invited to sharing sessions and regularly updated via a Fund newsletter with interviews with the creative team and the artists and writers involved. We will create space on our website and on so that information and ideas can be regularly shared.

  • Budget

    Budget - Project Cost: £20,000

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      Amount Heading Description
      £2,000 Workshops Play reading workshops to progress new work
      £2,000 Sharings Events to show case new work in various stages - this includes staff costs
      £4,500 Travel National and international travel for the team to see new work
      £10,000 Research & Development Session 6 week long R&D sessions for the development of work in the Bush Theatre
      £1,500 Digital Support Filming, photography and recording of work as it is created
  • Background


    The Bush has been based in Shepherds Bush (West London, W12 in the borough of Hammersmith & Fulham) for 40 years. Originally a theatre above a pub on the green, the Bush is now located on the Uxbridge Road directly opposite Shepherds Bush Market Tube and is next to the market itself which is soon to be redeveloped.


    Shepherds Bush is an extremely diverse area with some of the most deprived areas in the borough and city (Deprivation Index 2007) The two most dominant groups are "Prosperous Mobile Young professionals" and "Deprived Families in public housing" which demonstrates the mixed demographic. The success and prosperity of the new Bush building and the variety of work created within it will allow us to continue having a positive impact on our local area and to engage more widely in our new location.

  • Why Us?

    Why Us?

    For 40 years the Bush Theatre has had phenomenal success in discovering, nurturing and presenting the best new plays and playwrights. We provide space, support, cash and expertise to get new talent started and creating their best work. Talents such as Simon Callow, Stephen Poliakoff, Alan Rickman , Catherine Johnson and Dennis Kelly are all Bush alumni. We are the lifeblood of British Theatre and must remain on the cutting edge of new writing and new work - hence the great need for this Fund.

    Read more about the Charity running this project.


    Madani Younis

    Artistic Director - Madani will lead in the use of this fund, seeking out and developing artists to colour the Bush Theatre's new vision.

    Omar Elerian

    Associate Director -Omar will support Madani in the research and creation of new work, Omar will have a particular focus on animating the studio space

    Rachel Tyson

    Producer - Rachel will manage R&D phases, set up workshops and liaise with artists involved ensuring a solid infrastructure for the project

    Karis Halsall

    Literary Administrator - Karis will support on communicating opportunities to artists via Bushgreen & will create content for updating donors

Bush Season Trailer

Where would I be if the Bush Theatre hadn't spotted my talent and produced my first play?

David Eldridge