Project information

Demand an end to water injustice in Goa, India

Postcard campaign to Tourism Minister Dilip Parulekar, calling on
better regulated development in Goa.

June 2012 - August 2012

Charity information: Tourism Concern

Tourism Concern logo
  • Need


    Poorly regulated tourism development in Goa is:
    • Depleting groundwater and wells
    • Polluting waterways and beaches
    • Appropriating public supplies to the detriment of communities and livelihoods
    • Forcing households to abandon wells and depend on limited and unreliable piped supplies


    Raise awareness of the issues with UK tourists and lobby the Government of Goa to put water rights of communities first and implement the recommendations of the report, Reclaiming
    Water Rights.

  • Aims

    Aim 1

    Raise awareness of the issues with UK tourists.


    » Print and distribute 20,000 Zero tolerance for water injustice postcards in the New Internationalist magazine

    What success will look like

    2000 postcards are signed and returned by UK tourists

    Aim 2

    Lobby the government of Goa to put water rights of communities first.


    » Petition the tourism Minister to implement the recommendations of the report, Reclaiming Water Rights.

    What success will look like

    Government of Goa puts the water rights of communities first.

  • Impact


    Local residents in Goa only have access to 14 litres of water a day. Furthermore water is only available for approximately 6 hours a week. In contrast tourists in Goa use 1785 litres of water a day and have access 24/7. Our campaign will hep ensure local people enjoy the same access to water as tourists.


    Government in Goa will ignore the petition. However the petition is signed by UK tourists so the tourism Minister will be be keen to resolve the issues in order to prevent negative pr.


    As soon as campaign has been launched and weekly afterwards.

  • Budget

    Budget - Project Cost: £2,000

    Loading graph....
      Amount Heading Description
      £500 Printing Printing and design of postcard
      £1,000 Distribution costs Insertion costs
      £500 Postage Postage and admin costs
  • Background


    Scenically located between the Arabian Sea to the west and the Sahyadri Hills to the east, the south Indian state of Goa is known for its sweeping sandy beaches and natural beauty. Tourism to Goa began in the 1960s and the state remains India’s beach tourism capital. In 2010, some 2.6 million domestic and international visitors flocked to Goa’s shores, exceeding the state’s resident population. However, Goa is fast becoming a victim of its own popularity and is facing huge water challenges.


    Traditionally, Goan households accesswater via wells – either private or community-owned. However, as the quantity and quality of well water is being depleted, households are becoming increasingly dependent upon piped government supply. Yet this supply is irregular, erratic and of poor quality. Water pressure is weak because of over-demand and aged, leaking infrastructure.

  • Why Us?

    Why Us?

    Our campaigns are sparked by the needs reported to us by the communities and organisation at destination countries, or by travellers who have witnessed problems on their holiday.
    We always start by consulting with partners and stakeholders involved in the issue at hand. We also perform due dilligence and spend several months researching, asking, inverstigating, and collecting case studies.

    Read more about the Charity running this project.


    Rachel Noble

    Head of Research and Policy

    Mark Watson

    Executive Director

    Matthew Bachelor

    Marketing Intern