Project information

Community voices on tourism

Tourism Concern will develop an interactive map to help tourists make ethical decisions about tourism by giving them up-to-date information on their holiday destinations. This will be gathered by expanding our ethical tourism network which gives voice to people affected by tourism in destinations.

July 2012 - July 2013

Charity information: Tourism Concern

Tourism Concern logo
  • Need


    Civil society organisations, who represent the voices of local communities living in tourism destinations are often not able to engage with and participate in national and international tourism development decision-making processes. Additionally tourists are often unaware of the issues in destinations they travel too and how their decisions can help.


    We will produce an interactive map that will facilitate participatory and collaborative information sharing. We will provide tools for communities to ‘crowdsource’ real-time information using SMS, email, Twitter and the web. The map will be crammed with location-based facts and figures, becoming a reference point for ethical tourism information of all kinds.

  • Aims

    Aim 1

    Provide a platform for destination communities to share information and highlight issues.


    » Develop an interactive map using web 2.0 tools to enable crowdmapping of information
    » Engage with civil society organisations in destination countries
    » Develop an international campaigns advisory group

    What success will look like

    Destination communities use the facility and supply information that is relevant, useful and effective. Information and campaigns lead to positive change for communities

    Aim 2

    Provide a resource to help tourists to better understand tourism issues in destinations.


    » Develop an interactive map to help tourists
    » Promote the map with a 'Know before you go' campaign to encourage tourists to make informed ethical decisions about their holidays
    » Provide a forum for tourists to share their experiences after returning from holiday.

    What success will look like

    Increase in the number of tourists using the facility to find out information before they make their travel plans.

  • Impact


    The map will empower local communities living in tourism destinations to engage with and participate in national and international tourism decision-making processes and, through the information provided, also enable tourists to make better choices in support of ethical tourism. This will help to ensure that human rights are respected and protected by governments and industry, and tourism’s potential contribution to sustainable, equitable development is fulfilled.


    There is a risk that information becomes unmanageable (and of limited value) unless we have clear criteria for inclusion and categorisation. We will base this map on our successful India map which includes the following categories, which are a useful starting point.

    - Displacement and Land Rights
    - Working Conditions
    - Water Equity
    - Sex Tourism
    - Environmental Issues
    - Culture Clash


    Donors will be able to see progress by visiting the interactive map. We will also provide monthly reports to donors via email and our website, keeping supporters up to date with project progress and new information as it is sourced.

  • Budget

    Budget - Project Cost: £40,211

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      Amount Heading Description
      £6,000 Web development To produce an interactive map
      £15,600 Research Coordinate infromation
      £4,956 IT support Digital communications
      £5,000 Community enagagement Develop a network of global community groups
      £5,000 Promotion Know before you go campaign
      £3,655 Finance / Admin Management / overheads
  • Background


    Worldwide. However the destination communities that will benefit the most are in the global south.


    A broad (and expanding) cross-section of civil society organisations in developing countries, destination communities and local people. Tourists will also benefit.

  • Why Us?

    Why Us?

    Tourism Concern is the only charity campaigning for ethical and fairly traded tourism. We have a long history of working with community partners and have already piloted a similar map project in India.

    Read more about the Charity running this project.


    Peter Bishop

    Project Management and coordination of information and networks

    Rory Hodgson

    Digital Communications Manager - IT support and management

    Global Civil Society Organisations

    Network of civil society organisations and community groups involved in equitable / ethical tourism