Project information

CEL: a fundraiser for the Animate Collection

Maintaining the Animate Collection and sharing its materials online is the foundation of Animate’s charitable activity. The Collection comprises of over 200 short films and is the primary online space and living archive for experimental animation. Funds are needed to keep this essential site online.

June 2012 - November 2012

Charity information: Animate Projects Limited

Animate Projects Limited logo
  • Need


    The charity receives no public funding towards its core costs. Over the last year, whilst pursuing opportunities for revenue support, it became apparent that the organisation could not continue in its existing form. As a result, we will be moving from our current office; Abigail and Gary will be working part-time; and we will sadly be losing the other two members of the team. As such, we want to ensure that the legacy of the Animate Collection is not affected in this new climate.


    CEL will offer limited edition prints of original artworks donated by Animate commissioned artists. It is hoped that from a mix of print sales and online donations through The Big Give site that £5,000 can be raised to cover the direct costs of maintaining the Animate Collection and keeping live over the next year. All proceeds raised will be used for the continuation of the Animate Collection, and ensuring that it remains freely accessible to a broad international audience.

  • Aims

    Aim 1

    To keep the website live


    » Ensuring there is a dedicated part-time administrator to maintain the site and make sure that it is updated when necessary
    » Keeping the site maintained with a small amount of external support should there be any unforeseen technical problems or necessary upgrades required

    Success will be having a live, well functioning, website running in June 2013 that has been visited by more than 230,000 people over the year

    Aim 2

    To keep the Collection materials securely stored and administered


    » Ensuring that the administrator will also maintain the digital and physical archive of material and ensure that all records are kept up to date
    » Secure a safe storage site to house the Archive materials

    Success will be having a well administered collection that can be easily accessed

  • Impact


    The website has existed for 4 years, we would hope that the resource is available for students, curators, and artists for many more years to come. The project will allow the charity the breathing space to pursue other ways of funding the maintenance of the Collection and the website in the long term.

    We will monitor site visits and success will be measured in the number of visitors, plus the depth of their engagement. We will also run an audience survey in 2013 to get feedback.


    There is a risk that there could be technical problems with the site. We will ensure that the administrator regularly checks on the site's functionality. The web developers will be brought in if necessary. Online security will be maintained at all times.

    Losing the administrator is a risk. It is key that the person maintaining the Collection and website has a good knowledge of the material, video editing, and web editing, and will rely on someone who currently does this role to continue.


    Funders of this project will receive a quarterly email report on developments to the Collection, detailing the ongoing activities and any necessary changes that have been made to the project plans. And will be invited to any associated events.

  • Budget

    Budget - Project Cost: £5,000

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      Amount Heading Description
      £750 Hosting Cost of hosting the website online for a year
      £500 Hardware Cost of maintaining and upgrading the hardware and software necessary to run the website
      £1,900 Administrator Freelance person to update and maintain the collection and site at least once a month
      £1,350 Technical support Fees for web developers
      £500 Storage Cost of hiring a storage facility to house collection materials

    Current Funding / Pledges

    Source Amount
    Web donations £299 Guaranteed
    Launch event sales £1,238 Guaranteed
  • Background


    The project will take place online via the Animate Projects Pinterest page from 14 June. The limited edition prints are available for purchase through the Animate Projects online shop.

    The Animate Collection is available at the website 365 days of the year.


    The Collection has a loyal audience of artists, academics, curators, programmers, students and enthusiasts who regularly return to the site to encounter the work, and who want to be able to access it in the future.

    The artists who are part of the Animate Collection will benefit from continued association with the project, and being able to share their work to a large audience. Exhibitions and screening requests are often made of artists on the basis of work discovered on the website.

  • Why Us?

    Why Us?

    Animate Projects is the only charity in the UK dedicated to supporting experimental animation. When it was established in 2007, it set about making available online the Animate Collection - the back catalogue of films made since 1991 through the Arts Council England/Channel 4 AnimateTV commissioning scheme.

    The website is now an essential online resource: an extensive online archive of work, alongside interviews, critical writing and other materials and has a loyal following.

    Read more about the Charity running this project.


    Gary Thomas

    Gary has been involved in Animate since 1990. Gary has a keen insight into the animation sector and seeks out the work to build the resource.

    Abigail Addison

    Abigail was involved in the build and design of the site in 2007, and has since led on the exhibition strategy and maintenance of the digital archive.

Gripped, Katerina Athanasopoulou

Gripped, Katerina Athanasopoulou

I would really miss the online collection. I have used this with students and for myself. It is stimulating and shows British creativity at its best.

Alan Hudson, Senior Lecturer, London Metropolitan University