We plan to research and raise public awareness about the practice of 'Poverty Tourism' in Favela da Rocinha, Brasil. We will use our expertise and position to influence tour operators and tourists to undertake these tours ethically and in a way that benefits the local communities.
June 2012 - December 2012
“Poverty tourism”, “poorism”, “slum tourism”, “favela tours”, and “reality tours” are some of the phrases used to term the controversial tourist phenomenon of organised excursions to informal settlements in some of the most impoverished areas of the world. It is estimated that 40,000 tourists visit favelas in Rio de Janeiro each year - we want to ensure that tourist and tour operators behave ethically and local people benefit.
We will conduct primary research within Favela da Rocinha; using a grassroots approach to development we will forge relationships with the local communities and establish what the current situation is, how this impacts the residents and what they would like the solutions to be. We will produce a report and series of tips for tourists, guiding them on how they can maximise the social and economic benefits of their visit to the community whilst miminimising the negative impacts.
Conduct primary research in Favela da Rocinha
Activities» Using a grassroots approach to development we will forge relationships with the local communities and establish what the current situation is.
Produce a report on what the current situation is, how this impacts the residents and what they would like the solutions to be.
Produce a guide for tourists / raise awareness of issue
Activities» Produce a report and series of tips for tourists, guiding them on how they can maximise the social and economic benefits of their visit
Produce a guide (offline and on-line) for tourists on the issues
Develop a code of conduct for Tour Operators
Activities» Develop a code of conduct for tour operators that will include commitments such as investmening a % of tourism profits back into the community
The number of tour operators who sign up to the code of conduct
Produce a tool kit for community groups
Activities» Encourage residents to set up their own tours or businesses by producing a toolkit for community groups to provide training, education to residents.
Increase in the number of social projects funded or run by tour operators as well as number of local people employed.
Activities» To support tourism that benefits local people
Positive policy changes
Some of the poorest people in the world will benefit from tourist development. Empowerment and involvement in the tourism industry. Residents will receive training and education so that they can become self-suficient. We will also encourage tourists to adopt sustainable practices and urge for beneficial social and cultural exchange between tourists and host communities.
Tour operators might not want to engage with us or admit that there is an issue. However, our past campaigns have shown that tour operators respond to public pressure therefore by educating and informing tourists we expect to encourage and influence tour operators to get involved and implement best practice within their tours .
Monthly updates (email)
Budget - Project Cost: £25,940Loading graph....
Amount Heading Description £11,722 Researcher Researcher costs £2,360 Management Management / Campaigns £3,500 Community Worker Favela Community outreach worker £4,500 Dissemination Report, Toolkit, Code of Conduct, Printing £1,500 Travel Travel costs £2,358 Finance / Admin Finance and admin costs (10%)
Current Funding / Pledges
Source Amount Individual donors £2,000 Guaranteed
Currently 200,000 people inhabit the Favela da Rocinha but very few residents benefit directly from the tours. We hope to increase the number of people benefited either by direct employment in the tourism industry or participation in social projects funded by the tours.
Residents of the Favela da Rocinha, one of the poorest Favelas in Brazil.
Tourism Concern has been campaigning to expose and challenge the human rights impacts of the global tourism industry for 22 years. We are in direct contact with the communities and local organisations on whose behalf we advocate in the UK, and so have an intimate understanding of the complex challenges tourism poses to communities in destinations in the context of an increasingly globalised world.
Read more about the Charity running this project.
Executive Director at Tourism Concern - management and oversight
Community Organisation - (TBC) Rochina
Community engagement - ensuring local communities have a say in the development of tourism.
Rachel Noble - Head Of Policy And Research
Overseeing research / report