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Project information

Hull Samaritans Development Fund

in 2010, Hull Samaritans took 10,000 contacts from people in need of emotional support. Nationally, we took almost 5million contacts. We desperately need to recruit and train more listening volunteers for our branch to add to the 55 we have. Please help in our quest to support more people.

12 months

Charity information: Hull Samaritans

Hull Samaritans logo
  • Need


    In order to provide a continuous Samaritans service we have a set number of hours that we have to meet, in line with other branches in the region. The idea being that if each branch in a particular region meets all its allotted hours, then there will be no issues with service provision. However, volunteer numbers have dwindled in recent years, and as a branch, we are no longer able to provide service for all our set hours, so calls are sent elsewhere putting additional strain on other branches.


    We intend to run a targeted, 12month long recruitment campaign to raise the profile of the charity and to encourage people to come forward and volunteer for Samaritans. If we are able to recruit a large number of volunteers over the course of 12 months, we will then be able to not only cover our allotted hours, but potentially take the strain off other regional branches, should they be struggling to meet their quota. Hull Samaritans was once operated 24/7 and we would like to attain that again.

  • Aims

    Aim 1

    Recruit and train 35 new listening volunteers; An increase of over 60% from current volunteer levels


    » Attend local events, volunteer fairs, job fairs and local galas to publicise and invite people to information evenings at the branch. Direct marketing
    » Using both established and new contacts, send out regular press releases to launch the recruitment drive and call for people to come forward.
    » Host Samaritan stalls in prime locations around Hull and outlying villages to hand out information and raise the charity's profile.
    » Establish a Volunteer Outreach Leader, to co-ordinate events, booking slots and contacting potential venues.

    What success will look like

    Success will be...increasing volunteer numbers by 50%. Filling at 80% of the places available at each information event.

    Aim 2

    Recruit 10 Support Volunteers, to help meet the growing demands of the branch and new volunteers.


    » Register with local 'Volunteer Banks' to request Support Workers.
    » Recruit a Volunteer Support Worker Co-ordinator, to research potential areas for recruitment to be the main contact for Support Workers.
    » Host Samaritan stalls in prime locations around Hull and outlying villages to hand out information and raise the charity's profile.
    » Attend local events, volunteer fairs, job fairs and local galas to publicise and invite people to information evenings at the branch.

    What success will look like

    Success will be...adding at least 5 new support volunteers to help share the work of expanding the branch.

    Aim 3

    Increase awareness of the Samaritans service at a local level.


    » Paid physical advertising space, newspaper interviews, radio interviews etc.
    » Targeted distribution of leaflets. Contacting NHS/PCT/GPs to have leaflets distributed in hospitals and surgeries etc.

    What success will look like

    Success will be...dealing with 15% more contacts following the addition of new volunteers.

    Aim 4

    Encourage people to donate to Hull Samaritans.


    » Use communications as listed above, to inform people that if they're unable to volunteer with Samaritans, that they can help by donating to the branch
    » Using online media, direct people to an updated website, where donations can be made quickly and easily.

    What success will look like

    Success will be...gaining regular donors and increasing the amount of general donations we receive.

  • Impact


    In the long-term, we will be able to better serve the region in terms of the increased number of hours our branch can operate. We will bring new people into the Samaritans organisation, where they will meet new people and gain new skills. We will increase the number of people who will be aware of where to seek emotional support and we will increase the financial viability of the organisation.


    There is a risk that we would be unable to recruit, or that we lose the person we have recruited, for the Co-ordinator posts. We are able to rely on the knowledge and links that our organisation currently has, but obviously it would be preferable to have a single contact for enquiries.
    There is a risk that other charities will also be having recruitment drives, however, we are a locally based charity and we are celebrating our 50th anniversary in 2012, which will help with promoting our work.


    We will report via our website, email, FaceBook Twitter and in our annual report. We are open to other methods of reporting, and we currently give reports to some donors in written updates.

  • Budget

    Budget - Project Cost: £3,591

    Loading graph....
      Amount Heading Description
      £291 Promotional leaflets 5820 Various recruitment/awareness leaflets/posters for direct-marketing, hospitals and distribution
      £750 administration Covers all printing/postage involved with setting up information events/volunteer sign up
      £300 Direct marketing costs Delivery costs for leaflets to various areas of hull
      £500 Pop up banners 4 units, for use at events
      £750 Direct training costs Printing training packs, admin of CRBs, completing recruitment packs & ongoing mentoring
      £500 Direct event costs Entry to expos, additional items where needed
      £500 Equipment Business ready printer, laminating machine, label printer etc.
  • Background


    Our branch is located in the Hull city centre, and we support outlying areas, the Humberside region and the UK as a whole, when calls are diverted to us at busy times. It is not uncommon for Samaritans to receive emails from all over the world requesting emotional support.


    The immediate beneficiaries of our project will be the people of Hull, although, as stated above, our support does reach to the rest of the region, the UK and sometimes abroad.
    Hull is the eleventh most deprived local authority in England according to IMD 2007. Our branch faced imminent closure following widespread flooding in 2007, putting a huge strain on our volunteers and resources. We wish to build on our current standing and begin expanding the service that we are able to provide.

  • Why Us?

    Why Us?

    In 2012, Hull Samaritans will celebrate its 50th anniversary. We are well respected in the city, and we have vast experience of recruiting and training volunteers. We have support from Samaritans General Office, and our training programme has undergone intensive critique, to ensure that it provides everything new volunteers need to know. We are also able to purchase publicity materials direct from the Samaritans Warehouse, meaning that the costs for these items are very low.

    Read more about the Charity running this project.


    Fundraising Officer

    The Fundraising Officer is a full-time employee. He is able to offer professional advice, guidance and contacts to ensure the project is successful.

    Deputy Director For Recruitment

    This person and their team are responsible for running information events, sending out invitations, paperwork and recruitment packs.

    Branch Director

    The Branch Director is able to co-ordinate between the various in house teams we have. Their knowledge and connections in the local area are vital.

    The Staff At Samaritans General Office

    We are able to access, information, media contacts, low-cost printing, advice, marketing ideas and more from our General Office.


Keeps the branch open for 1 day