Project information

Memory Road

The Cinema Museum (TCM) and local schools will create and deliver a well-being reminiscence pilot for residents of Woodlands (local elderly residential care home). Through cinema memorabilia, film and tea parties we will connect young and old and past present - through memories, excitement and fun

1 year

Charity information: The Cinema Museum

The Cinema Museum logo
  • Need


    This project addresses the problem of our fragmented society where well-being of the elderly and infirm is often unrecognised and where we are so fearful of ageing. We want to show that being ill and elderly is not necessarily a bar to well-being, nor is it a bar to having fun; in old age we can engage in a range of fun and exciting projects - not stuck in a chair in the corner of a care home. We want to start a movement that positively challenges the social reality of reaching advanced years.


    Memory Road connects people by memory-sharing and new experiences, strengthen existing connections and enable new ones. Our cinema-teas will generate discussions on a subject of group interest which will then be explored through cinema shows and discussions about how things were and about how they have changed. It connects young and old, professionals and lay-people, culture and health care sectors and the past, the present and the future. The elderly will be our history books and our friends.

  • Aims

    Aim 1

    Help people improve their well-being & happiness through engaging in proven feelgood activities


    » bring elderly people into our cinema museum to share film, cake and cinema memories - and to make new friends and new cinema memories

    What success will look like

    Success = participants had fun and enjoyed the experience; participants continued attending; participants felt some significant positive change had occurred as a result

  • Impact


    Local elderly people will have a local club that they can belong to that is respectful of their age and their aspirations. They will be able to entertain (at no cost to themselves) friends and neighbors to say thank you for their friendship; they will meet a new network of potential friends and local supporters and they will become more self sufficient.


    insufficient interest - we have already researched to local interest in delivering this opportunity and it is likely to be very attractive to local people and their families and all those who work to support the social care of the elderly

    difficulties in attending screening events due to bad weather - we have built in funding for transportation


    we will invite all donors to our events to meet the participants and their families

    we will work with Westminster University Psychology Dept to measure the impact of our work and we will produce an academic paper and a user case study and share and publish both.

  • Budget

    Budget - Project Cost: £13,000

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      Amount Heading Description
      £3,000 Catering for 12 events Catering, film licence fees, DVDs and photographs for 12 cinema club screenings and events
      £2,500 Staff Costs for 12 events Staff and volunteer costs for administration and delivery
      £4,500 Space Hire for 12 events to fund cleaning and heating only the museum will fund the space hire charge of ¬£itself
      £2,500 Evaluation for project Measurement, evaluation and report
      £500 Marketing for participants Getting the word out; flyers; posters; visits

    Current Funding / Pledges

    Source Amount
    Cinema Museum Board £3,000 Guaranteed
    Friends of the msueum £1,000 Guaranteed
  • Background


    The location is The Cinema Museum in Lambeth. It is a fully kitted out museum with its own small cinema and a Lyons Corner House style tea room. The space is DDA compliant and entirely flexible to suit the potential development needs of the project. We have the facilities and the specialist knowledge to deliver our proposal, strong, committed partners, buy-in at senior levels and huge committment to this work.


    1. The local elderly residents.
    2. The local schools
    3. The NHS
    4. The Happy Museums project
    5. Society in general

    This is a pilot project that will potentially impact on all elderly people, so although it is a small seed, it aims to contribute to how we as a society look at the social processes and the social experiences and impacts of aging. We are keen to help elderly people create strong local and social networks that use the museum and its facilities as an anchor.

  • Why Us?

    Why Us?

    We understand & believe in the concept of widespread well-being & the requirement for a holistic approach to healthy societies. We have the facilities & specialist knowledge to deliver our proposal & we have already won a contract to help work out how museums can contribute to the national happiness. We have the contacts & resources to deliver on our promises, we have skilled & experienced staff & we believe in the aims of this programme. We are passionate about the power of sharing memories.

    Read more about the Charity running this project.


    1 Katharine Ford

    Business adviser to the project; Katharine is a specialist in social enterprise; has a psychology degree & is the project planner & fundraiser.

    Martin Humphries

    Project Manager; Martin is a museum specialist, project manager and director of the museum, he has sole responsibility for the delivery of Memory Road