Project information

Memory Road

The Cinema Museum (CM) and local schools will create and deliver a well-being reminiscence pilot for residents of Woodlands (local elderly residential care home). Through cinema memorabilia, film and tea parties we will connect young and old and past present - through memories, excitement and fun

1 year

Charity information: The Cinema Museum

The Cinema Museum logo
  • Need


    This project addresses the problem of our fragmented society where well-being of the elderly and infirm is often unrecognised and where we are so fearful of ageing. We want to show that being ill and elderly is not necessarily a bar to well-being, nor is it a bar to having fun; in old age we can engage in a range of fun and exciting projects - not stuck in a chair in the corner of a care home. We want to start a movement that positively challenges the social reality of reaching advanced years.


    Memory Road connects people by memory-sharing and new experiences, strengthen existing connections and enable new ones. Our cinema-teas will generate discussions on a subject of group interest which will then be explored through cinema shows and discussions about how things were and about how they have changed. It connects young and old, professionals and lay-people, culture and health care sectors and the past, the present and the future. The elderly will be our history books and our friends.

  • Aims

    Aim 1

    Help people improve their well-being & happiness through engaging in four proven feelgood activities


    » BE ACTIVE: we will encourage residents out of the home, get young people off their screens & bring them all together in a physical, interactive space
    » TAKE NOTICE: CM has an interesting, delightful collection that engage memory & curiosity; it helps people look at themselves & others differently
    » KEEP LEARNING: our workshops allow people to learn from each other & challenge themselves in the form of debate, reflection & narrative histories
    » GIVE: Memory Road ethos is the volunteer give-get relationship that builds individual feelgood, empathy & a sense of connectedness with other people

    What success will look like

    Success = participants had fun & enjoyed the experience; some significant positive change had occurred as a result & they felt a lasting pleasure/happiness post project

    Aim 2

    Grow mutual relationships where the old & the young value each other & value different life stages


    » Ours is an equal status project where the old & the young collaborate with professionals & volunteers to create new leisure-based ways of learning

    What success will look like

    Success = participants gained a deep understanding of each others different life hopes & experiences & gained a new respect for the different perspectives of differing age groups

    Aim 3

    To take the first small steps in changing the social reality of growing old


    » Create a cinema-based pilot that's fun & that works - so we can persuade others to look at similar innovative ways to positively connect generations

    What success will look like

    Success = to have created and tested a replicable programme that provides interesting, delightul cross-generation activities that people genuinely love & want to be involved in

    Aim 4

    Measure what matters to people; their feelings about themselves, their loved ones & their community


    » We will inform the debate over happiness & how it is measured by working with people & professionals to create real robust tools of measurement

    What success will look like

    Success = a simple form of measurement that is accepted as a valid gauge of improved happiness and compassion by participants, health professionals, educationalists & Happy Museums

    Aim 5

    Create better knowledge of what it is like to be old & to increase compassion towards the elderly


    » We'll work with the school/university curriculum to understand how our work can improve the entrepreneurial, vocational & soft skills of young people

    What success will look like

    Success = a report by all the participants explaining how their views have changed & a set of recommendations from them to be shared with wider stakeholders & the community

  • Impact


    There will be a museum-based (and an ‘on the road’) nurturing model for the improvement of well-being in the aged, infirm & terminally ill. The model demonstrates that there are no ‘ill elderly people’ they are just ‘interesting’ & ‘interested’ members of our community. Young people will also gain understanding of museum-based: well-being projects, social enterprise models & meaningful Jobs. Long term attitudinal and behaviour changes will happen at individual, community, nursing, museum levels


    Risk = elderly participants may suffer tiredness & may have other medical needs – we will manage this by involving nursing staff in both the project design and as participants
    Risk = young people may drop out – we will manage this by working with schools to make participation a competitive activity


    We will host a page on our website that updates & broadcast:

    where the money has been spent & on what
    milestones of the project & progress made
    evaluation of the project & suggested improvements
    substantive change resulting from the project
    case histories written by our participants

  • Budget

    Budget - Project Cost: £10,000

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      Amount Heading Description
      £2,000 Catering Catering, film licence fees, DVDs and photographs
      £2,000 Staff Costs Staff and volunteer costs for administration and delivery
      £3,500 Space Hire Including cleaning/ heating/ dressing and two sessions at Woodlands
      £1,000 Evaluation Measurement, evaluation and report
      £500 Marketing Getting the word out
      £1,000 Nursing Specialist nursing fees

    Current Funding / Pledges

    Source Amount
    Cinema Museum Board £4,000 Guaranteed
    Friends of the msueum £1,000 Guaranteed
  • Background


    The location is The Cinema Museum in Lambeth. It is a fully kitted out museum with its own small cinema and a Lyons Corner House style tea room. The space is DDA compliant and entirely flexible to suit the potential development needs of the project. We have the facilities and the specialist knowledge to deliver our proposal, strong, committed partners, buy-in at senior levels and huge committment to this work.


    1. The local elderly residents.
    2. The local schools
    3. The NHS
    4. The Happy Museums project
    5. Society in general

    This is a pilot project that will potentially impact on all elderly people, so although it is a small seed, it aims to contribute to how we as a society look at the social processes and the social experiences and impacts of aging.

  • Why Us?

    Why Us?

    We understand & believe in the concept of widespread well-being & the requirement for a holistic approach to healthy societies. We have the facilities & specialist knowledge to deliver our proposal & we have already won a contract to help work out how museums can contribute to the national happiness. We have the contacts & resources to deliver on our promises, we have skilled & experienced staff & we believe in the aims of this programme. We are passionate about the power of sharing memories.

    Read more about the Charity running this project.


    1 Katharine Ford

    Business adviser to the project; Katharine is a specialist in social enterprise; has a psychology degree & is the project planner & fundraiser.

    Martin Humphries

    Project Manager; Martin is a museum specialist, project manager and director of the museum, he has sole responsibility for the delivery of Memory Road