Project information

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A database to ensure smart and effective communication with our supporters and donors. It will also allow us to be specific and targeted in our approach to new supporters. It is an investment in supporter care, also creating an environment where supporters can give feedback to improve communications

As this is a capital expenditure project there are no such start and end dates, however we would hope to have the database implemented within the current financial year.

Charity information: Hoylake Cottage

Hoylake Cottage logo
  • Need

    Need

    Hoylake Cottage does not have a comprehensive client/supporter management database. Records are currently held on a number of excel spreadsheets or on an access system. As the two systems are not linked, data is not automatically updated which causes ineffective communication and duplication of work. These problems mean that we are not effective in our communications.

    Solution

    A new client/supporter management database will ensure Hoylake Cottage is more effective and smart in it’s communication, allowing it to reach new supporters. It will also allow the fundraising team and it’s volunteers to work more efficiently, enabling more time to be spent on the more productive aspects of fundraising.

  • Aims

    Aim 1

    Our aim is to achieve more effective and focused communication with our current and new supporters.

    Activities

    » We have already identified a suitable database for which to achieve our aim.

    Success will be demonstrated by faster and smarter communication resulting in greater response from donors/supporters and support for our cause.


  • Impact

    Impact

    By investing in a new system relating to supporter care we will be creating an environment where donors can give feedback. Therefore by gaining a regular focused donor/supporter database, we will have the ability to increase regular giving and support to allow us to plan for the future.

    Risk

    Due to the nature of the project, risks are minimal and mainly due to implementation and technical aspects, for which we have a dedicated member of staff to manage.

    Reporting

    We will report to donors via our newsletter, local press, website and various social networks.

  • Budget

    Budget - Project Cost: £11,307

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      Amount Heading Description
      £4,275 Software Donorflex 3-user application including charity discount
      £1,690 Support Donorflex 3-user annual software support
      £2,085 Training Consultancy and training users
      £695 Data Translation Transferring data into Donorflex
      £677 Other Connectivity licence, consultants expenses, server upgrade to allow effective performance
      £1,885 VAT Value added tax
  • Background

    Location

    The database will be installed at Hoylake Cottage and the nature of the project will allow us to communicate with donors/supporters throughout the Wirral, Liverpool and the North-West.

    Beneficiaries

    Hoylake Cottage as a whole will benefit due to smarter and effective communication with donors, supporters, clients and residents.

  • Why Us?

    Why Us?

    Our fundraising team need the tools to enable a more proactive and focused strategy and the database is the perfect tool.

    Read more about the Charity running this project.

    People

    Lin Cooke

    Chief Executive who is supported by a proactive fundraising team, Board of Trustees and a solid network of volunteers.

Donorflex was really a no-brainer and offered a way for our charity to progress our data and vastly improve our data storage and communications.

User of Donorflex: Heart Research