Digital Theatre for Scotland’s Schools
On Fife / AttFife will deliver newly commissioned works of theatre, linked to the Curriculum for Excellence, via the internet to rural and isolated schools across Scotland, eliminating cost and geography barriers to participation in the arts.
May 2012 - May 2013
Charity information: ON at Fife
As Scotland is a rural country, a high proportion of the population live far from a city centre. The majority of schools are situated more than 35 miles from a theatre, making it difficult or impossible for the children to experience live theatre as part of their education.
Even for schools where it is practicable to travel to and from a theatre in one day, public transport and ticket costs make the opportunity prohibitive, especially for schools in areas of social disadvantage.
We will work with partner theatre companies and Education Services to commission, record and edit 4 specially commissioned theatre co-productions every 12 months, and deliver them over a Virtual Private Network to rural schools across Scotland.
Participating schools will be able to view shows, linked by accompanying education packs to the Curriculum for Excellence, on demand, at times convenient to their individual timetables. This follows from a successful pilot project in 2010
Expand access in rural and isolated communities of Scotland to our co-produced creative work
Activities» Launch year-round digital offer to schools in Scotland
Success will be..
Increase penetration of the primary school market with number of pupils viewing increasing from 15,872 to 37,000 – 10% of State primary school pupils in Scotland
Support artists to develop new opportunities in the use & application of digital and new technolog
Activities» Film at least 4 new productions every 12 months
Success will be...Complete filming of at least 4 new productions every 12 months
Leave a legacy from the investment made in creative work produced by AttFife
Activities» Develop an archive of material produced/co-produced by Attfife that is available to the education sector in Scotland.
Success will be...4 co-productions recorded and archived for future use per year
Create rewarding opportunities for young people to explore “real” venues across Scotland
Activities» Develop linked opportunities, incentives and rewards for visits to AttFife venues and other partner venues
» Develop linked opportunities with existing audience development agencies to broker national incentives for visits to all Scottish venues.
Success will be...25 % users visiting real venues and uptake on rewards
25 % users visiting to real venues and uptake on rewards
Develop a business model that is economically sustainable and delivers tangible return on investment
Activities» Generate 50% of revenue from license payment from schools/sites
» Attract commercial sponsorship
Success will be...Fees generated
and Commercial Sponsor attracted
We will remove the barriers preventing rural and isolated schools accessing Scottish arts and entertaiment, written specifically for Scottish primary schools.
Success will be defined as.....
Reaching 37,000 pupils in– 10% of State primary school pupils in Scotland, All local authorities in Scotland signed up
Risks include one or more partners pulling out. We have addressed this risk by developimng relationships with a wide range of Scottish theatre companies, including:
National Theatre of Scotland
Wee Stories Theatre Company,
Tag Theatre Company
Visible Fictions Theatre Company
Puppet Animation Scotland
Funders of this project will receive a monthly email report on the project detailing the ongoing and forthcoming activities, and any necessary changes that have been made to the project plans.
Budget - Project Cost: £123,459Loading graph....
Amount Heading Description £46,000 Administration/Structural Staffing for coordination, office/admin equipment, etc £7,700 Talent Costs and Rights Actors', Writers, Producers' fees, etc £41,060 Production and Distribution Co Filming, data transfer, storage, etc £17,475 Marketing and Audience Develop Development of on-line information,web-based campaign and social network marketing, etc £11,224 Contingency 10%
Fife, sandwiched between the two large cities of Edinburgh and Aberdeen, has a proud heritage of home grown culture and benefits from proximity to large repertory theatres in neighbouring areas.
ON at Fife has exploited our geography and cultural history to forge strong partnerships with many of Scotland's major names in the arts.
Our prject will take place, across the length and breadth of Scotland, using the technology of the internet to eliminate all barriers of geography and distance.
Rural and isolated schools across Scotland will benefit, especially those facing economic barriers to inclusion
We have solid experience of delivering via this technology, as we successfully ran a pilot project in December 2010, which delivered a specially recorded and edited performance of Wee Stories' Christmas show, Jock and the Beanstalk, performed at Carnegie Hall, Dunfermline, to around 15,800 pupils across Scotland.
We are partnered in this project with some of the most celebrated names in Scottish theatre, including National Theatre of Scotland, Wee Stories, TAG, Visible Fictions, etc
Read more about the Charity running this project.
Frank is CEO of ON at Fife. During over 30 years in the arts he has accumulated an unparalled body of expertise covering all aspects of the industry.
Hazel is qualified at Masters level in digital animation and has worked in Arts Management for 20 years. She is Head of Programming of ON at Fife.
Jane is respected in Scotland as a highly effective Arts Consultant , with an extensive network of contacts. Jane will lead development of the project