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Project information

Digital Theatre for Scotland’s Schools

On Fife / AttFife will deliver newly commissioned works of theatre, linked to the Curriculum for Excellence, via the internet to rural and isolated schools across Scotland, eliminating cost and geography barriers to participation in the arts.

May 2012 - May 2013

Charity information: ON at Fife

ON at Fife logo
  • Need


    As Scotland is a rural country, a high proportion of the population live far from a city centre. The majority of schools are situated more than 35 miles from a theatre, making it difficult or impossible for the children to experience live theatre as part of their education.
    Even for schools where it is practicable to travel to and from a theatre in one day, public transport and ticket costs make the opportunity prohibitive, especially for schools in areas of social disadvantage.


    We will work with partner theatre companies and Education Services to commission, record and edit 4 specially commissioned theatre co-productions every 12 months, and deliver them over a Virtual Private Network to rural schools across Scotland.
    Participating schools will be able to view shows, linked by accompanying education packs to the Curriculum for Excellence, on demand, at times convenient to their individual timetables. This follows from a successful pilot project in 2010

  • Aims

    Aim 1

    Expand access in rural and isolated communities of Scotland to our co-produced creative work


    » Launch year-round digital offer to schools in Scotland

    What success will look like

    Success will be..
    Increase penetration of the primary school market with number of pupils viewing increasing from 15,872 to 37,000 – 10% of State primary school pupils in Scotland

    Aim 2

    Support artists to develop new opportunities in the use & application of digital and new technolog


    » Film at least 4 new productions every 12 months

    What success will look like

    Success will be...Complete filming of at least 4 new productions every 12 months

    Aim 3

    Leave a legacy from the investment made in creative work produced by AttFife


    » Develop an archive of material produced/co-produced by Attfife that is available to the education sector in Scotland.

    What success will look like

    Success will be...4 co-productions recorded and archived for future use per year

    Aim 4

    Create rewarding opportunities for young people to explore “real” venues across Scotland


    » Develop linked opportunities, incentives and rewards for visits to AttFife venues and other partner venues
    » Develop linked opportunities with existing audience development agencies to broker national incentives for visits to all Scottish venues.

    What success will look like

    Success will be...25 % users visiting real venues and uptake on rewards

    25 % users visiting to real venues and uptake on rewards

    Aim 5

    Develop a business model that is economically sustainable and delivers tangible return on investment


    » Generate 50% of revenue from license payment from schools/sites
    » Attract commercial sponsorship

    What success will look like

    Success will be...Fees generated
    and Commercial Sponsor attracted

  • Impact


    We will remove the barriers preventing rural and isolated schools accessing Scottish arts and entertaiment, written specifically for Scottish primary schools.
    Success will be defined as.....
    Reaching 37,000 pupils in– 10% of State primary school pupils in Scotland, All local authorities in Scotland signed up


    Risks include one or more partners pulling out. We have addressed this risk by developimng relationships with a wide range of Scottish theatre companies, including:
    National Theatre of Scotland
    Wee Stories Theatre Company,
    Tag Theatre Company
    Lyceum Theatre
    Shona Reppe,
    Visible Fictions Theatre Company
    Puppet Animation Scotland
    Aileen Cohen.


    Funders of this project will receive a monthly email report on the project detailing the ongoing and forthcoming activities, and any necessary changes that have been made to the project plans.

  • Budget

    Budget - Project Cost: £123,459

    Loading graph....
      Amount Heading Description
      £46,000 Administration/Structural Staffing for coordination, office/admin equipment, etc
      £7,700 Talent Costs and Rights Actors', Writers, Producers' fees, etc
      £41,060 Production and Distribution Co Filming, data transfer, storage, etc
      £17,475 Marketing and Audience Develop Development of on-line information,web-based campaign and social network marketing, etc
      £11,224 Contingency 10%
  • Background


    Fife, sandwiched between the two large cities of Edinburgh and Aberdeen, has a proud heritage of home grown culture and benefits from proximity to large repertory theatres in neighbouring areas.
    ON at Fife has exploited our geography and cultural history to forge strong partnerships with many of Scotland's major names in the arts.

    Our prject will take place, across the length and breadth of Scotland, using the technology of the internet to eliminate all barriers of geography and distance.


    Rural and isolated schools across Scotland will benefit, especially those facing economic barriers to inclusion

  • Why Us?

    Why Us?

    We have solid experience of delivering via this technology, as we successfully ran a pilot project in December 2010, which delivered a specially recorded and edited performance of Wee Stories' Christmas show, Jock and the Beanstalk, performed at Carnegie Hall, Dunfermline, to around 15,800 pupils across Scotland.
    We are partnered in this project with some of the most celebrated names in Scottish theatre, including National Theatre of Scotland, Wee Stories, TAG, Visible Fictions, etc

    Read more about the Charity running this project.


    Frank Chinn

    Frank is CEO of ON at Fife. During over 30 years in the arts he has accumulated an unparalled body of expertise covering all aspects of the industry.

    Hazel Wotherspoon

    Hazel is qualified at Masters level in digital animation and has worked in Arts Management for 20 years. She is Head of Programming of ON at Fife.

    Jane Hogg

    Jane is respected in Scotland as a highly effective Arts Consultant , with an extensive network of contacts. Jane will lead development of the project