NOISE Festival 2012
A national showcase of the best UK creative talent (14-30), selected by leading creative industry professionals and programmed by young people. NOISE promotes the best new artists via international media platforms, to educate the wider public in the excellence that young people can achieve.
October 2011 - December 2012
Pathways into the Creative Industries are unclear, especially for disadvantaged youth without connections or networks. A large section of recession-hit young people will not access the opportunities to kick-start a sustainable career. Rising tuition fees; reduced university places; 1million unemployed youth; job shortages to match graduate skills and a lack of support from colleges and Job centres for those with creative career ambitions, are all contributing to a ‘Lost Generation of Talent’.
NOISE Festival 2012 professionalises and endorses (via global media exposure and ranking by industry professionals) the spare time, creative activities that young talented people are generating. NOISE provides interactive online portfolios, facilitates physical events and delivers innovative projects to nationally promote and acknowledge these achievements. NOISE validates these non-formal activities as debt-free paths into the creative sector, for participants to gain commissions or jobs.
To stage the NOISE Festival National emerging talent showcase 2012 - an Olympics of creativity
Activities» Young people access PR support, funding and resources to produce regional creative showcase events to form a year-long festival programme
» The NOISE Festival of mini-festivals culminates in a week-long, national, Autumn, showcase event with selling exhibition, performances and workshops
» NOISE provides national marketing support via media partners -TV, radio, publications, online listings, www.NOISEfestival.com and social networks
» A NOISE youth advisory panel inform and influence the national showcase finale activities and help select/mentor the regional, bursary awarded events
A series of regional and a final national event staged (30+ events receiving support), with qualitative and quantitative evaluations plus NOISE support review
To promote young people’s participation in generating and promoting the festival
Activities» Bursaries offered to NOISE Artists who plan innovative showcasing events for emerging talent, creating highly-rated regional events
» An online toolkit published to help young people to host successful events, including budgeting, promotion, health and safety
» Participation, for successful regional showcases, in the week-long NOISE Festival with master-classes, industry fair, fashion shows and screenings
» NOISE street teams in each major town and city promoting local and national events in creative and cultural hotspots
Numbers of those taking part with projects, events, peer mentors, street teams, volunteers; and monitoring the progression from the success of these activities
Increase the number of global participants and wider audiences for the Festival talent via the media
Activities» Unique media partnerships with TV, radio, arts and lifestyle publications to feature editorial profiles, projects, events and promotional content
» Engage leading NOISE Curators, to select and endorse NOISE artists, their work and events across regional and national media platforms
» A National marketing campaign across schools, universities, communities and local creative hubs via the NOISE international network of Street Teams
» Produce a documentary profiling the best NOISE artists, including background stories and NOISE curator interviews, sold to global media channels
An audience of (8million+), media coverage value raised (£3million), web visitor statistics (10,000 monthly), quality of partnerships, curators and feedback
Young people’s non-formal learning activities and projects are validated as paths to employment
Activities» NOISE portfolios are designed to validate non-formal creative activities as learning experiences rated with feedback via community peer-accreditation
» NOISE online skills modules provide a la carte learning to enhance NOISE Artists abilities, as and when needed, to grow towards professional status
The number of creative portfolios generated (3,000), e-learning modules accessed, gaining certification and monitoring of the progression of success from these
Promoting achievable, credible progression paths, to increase young people’s confidence and ambition
Activities» Acclaimed NOISE Curators map their maverick paths to achieving success in their industry through online interviews and master-classes
» NOISE Job agency online provides internship, apprenticeship and employment opportunities across creative sectors and beyond
» NOISE vocational skills modules with partner FE/HE institutions, for start-up/freelancing/employment, leading to industry recognised accreditation
» Online peer-mentoring by NOISE Artists, providing support/reviews on creative projects and events uploaded by users to their NOISE skills portfolios
Qualitative monitoring: user surveys and case studies of career progression, with numbers continuing to jobs, commissions, further training or business start-up
NOISE will deliver long term change by removing barriers to enter the creative industries, enabling emerging creatives whoever and wherever they are, to reach their full potential thus increasing social mobility.
NOISE will demonstrate success by monitoring the number of artists who progress to training, employment or start-up as a result of their involvement; Industry recognition as THE talent filter; providing accessible informal learning, for alternative routes into the creative industries.
Consult with online safety experts, health & safety support staff for events
Motivating a youth audience
We have a strong track record in efficient, grassroots marketing, working with focus groups for marketing techniques and continually scan for good practice
A Risk Register and Delegation of Authority together with regularly updated policies for managing budget risks. NOISE has NEVER exceeded budget, negotiating set contracts with robust contract management and procurement pol
Monthly email report – progress, changes, schedule, achievements, feedback, future plans
Final evaluation – independent assessment of SROI, demographics of uptake and progression to career or training by participants, testimonials, audience statistics, recommendations, sustainability and legacy
Budget - Project Cost: £400,000Loading graph....
Amount Heading Description £43,140 Core NOISE Staff Executive Producer, Operations Manager, Finance Officer, Graphic Designer, Marketing/ Retail Manager £43,825 Freelance staff & Volunteers Event Managers, Event Assistants, Runners/ Drivers, expenses/ accommodation. Volunteer expenses and £25,610 Marketing Street Team, marketing materials, e-newsletters £68,190 TV production & documentation curator interviews, event documentation, TV documentary production £48,964 NOISE Charity core costs NOISE Charity office overheads etc £63,241 Travel, expenses/ accommo' Young NOISE artists, industry, staff to events & industry fees £84,030 Event production & bursaries dressing, catering, staging, web streaming, aesthetics, registration systems and 20 £500 bursaries f £23,000 PR PR team for national coverage
Through its online hub at www.NOISEfestival.com, the charity works across the UK and is accessible by geographically remote communities. NOISE has a variety of entry points, with a focus on online access, which we are aware that hard to reach communities may find a barrier. To counter this, we have a range of other engagement mechanisms, such as mobile apps, street teams, a tour and promotional events in non-arts venues. Plus partnerships with local authorities, Job entre Plus and Connexions.
Young people aged 14-30
University/school leavers without ‘job-ready’ skills
Employed in jobs unrelated to ambition
Those unable to finance education due to socio-economic status
Long-term benefits claimants
Lack access to take part in creative activities
Industry looking for freelancers or employees
Parents with graduates returning home or children choosing career paths
Media seeking artists/products to profile
Career advisors without creative industry
Over 7 years NOISE has developed best practice to gain maximum impact for participants:
Biennial showcase- 18,000 submissions
Quality media partnerships- BBC, MTV, MSN, Blueprint, TATE
Leading Curators- Sir Norman Rosenthal, Zaha Hadid
85 placements- MTV Brazil, Hemingway
Government support Ed Vaizey, Alistair Darling, Yvette Cooper
Audience 800million, £8million PR value (2006-10)
Won Best Arts, Cultural & Heritage Charity Charity Awards 2009
Read more about the Charity running this project.
CEO Denise Proctor MBA, RCA
Pioneered leading commercial music and education online projects. At NOISE gained top arts, media partners and curators
Margaret Bruce, NOISE Charity Trustee
Professor of Marketing at Manchester Business School and Fullbright scholar at Harvard Business School.
Dr Peter Atkinson, NOISE Charity Trustee
Film and Media course-leader at University of Central Lancashire. Recently he has engaged with ways of developing employability in the HE curriculum
Victoria Turnbull, NOISE Operations Manager
Steered the 2008 online marketing campaign and manages NOISE website, national street teams and social media strategy, part of the target demographic
I was chosen from over 2,000 submissions, went on to sell work, feature in a NOISE exhibition & magazines and was offered a place on the RCA MA course