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Project information

I love to play my way

Project I Love to Control will provide 245 deprived children in Hackney and its neighbouring boroughs, with holiday play schemes during the school holidays of 2018/2019. They will enjoy fun play opportunities, novel arts and crafts sessions and nature trips, which they are otherwise denied.

December 2018 - November 2019

Charity information: Happy Kids

Happy Kids logo
  • Need


    Children in these boroughs hardly have the play opportunities required to promote healthy development. 'Many children live in
    overcrowded conditions and are denied opportunities to play in a safe, tolerant and fun environment' (Hackney Council 2008). 'out of 49 settings in Hackney, only three provide out of school provision... (Hackney Play Strategy 2007-2012) This lack of play opportunities negatively affects children's development.


    At Happy Kids we believe that 'Regular enjoyment of time, space and opportunity to play is fundamental to children's happiness and essential to their healthy development' (Adrian Voce, Director of the Children's Play Council). We have therefore created project I love to Control so that we can provide play opportunities during school holidays when play is so important to children and to their parents many of whom carry work related responsibilities in addition to their household responsibilities.

  • Aims

    Aim 1

    To provide holiday play scheme in the spring, summer and winter for children in need of this service


    » A 2 week holiday play scheme in the winter running from 9 to 4 daily providing a variety of sports, arts and crafts, creative play sessions and trips.
    » A 2 week holiday play scheme in the spring running from 9 to 4 daily providing a variety of sports, arts and crafts, creative play sessions and trips.
    » A 4-week holiday play-scheme in the summer running from 9 to 4 daily providing a variety of sports, arts and crafts, creative play sessions and trips.

    What success will look like

    Success will be 245 children attending each play scheme who enjoy high quality provision and benefit from the variety of play opportunities offered showing increased happiness.

  • Impact


    Maximum user involvement will increase self-esteem and all activities will be planned to enhance personal as well as social development ensuring that children return to school following the holiday willingly with a better attitude towards their learning and a more positive approach to life. Teachers will be approached to feedback on behaviour and attendance of the children who have attended play scheme so that the impact of the project can be monitored.


    There is a risk that we will have higher demand for services than expected. This may mean that we will have to refuse some applications due to a lack of facilities to serve them. Therefore we will institute an admission process where 50% will work on a first-come first-served basis and 50% will be reserved for the most vulnerable and excluded children. We will ask schools and youth organisations to refer these children to us. Thus we will ensure inclusion of those difficult to reach.


    We will send an e-mail update to donors after each play scheme including photographs,recordings and video diaries of beneficiaries enjoying the play scheme activities so that they can see how far their donations have gone. We will mention all donors in our project report and annual report.

  • Budget

    Budget - Project Cost: £28,000

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      Amount Heading Description
      £7,467 Salaries and recruitment Programme manager, playworkers and trainers
      £1,950 Rent Rent of premises for playscheme
      £3,907 Materials Materials for arts and crafts sessions
      £7,501 Food Healthy lunch and snacks
      £7,175 Trips and activities Trip to zoo, seaside, Adventure theme park, Mobile petting zoo, fair, nature walk, shows etc
  • Background


    The project will take place in the London Borough of Hackney,which has been indicated as the lowest 20% on the Index of Multiple Deprivation. 44% of the local community live in overcrowded accommodation and 58% live on means-tested benefits. Although the crime rate is improving, 66% of parents responding to a recent survey were worried about a family member being physically/verbally attacked in the area. The children aren't safe playing outside their homes and need a safe play-setting.


    We are targeting the disadvantaged communities living in Hackney, many of whom are on means-tested benefits. The communities are typically made up of large families with parents juggling multiple career and childcare responsibilities. School holidays can thus be isolated, boring chunks of time for these children with no structured activities and little parental involvement. I Love to Control will give parents a reprieve and give children skill-building activities to make them confident and happy

  • Why Us?

    Why Us?

    We have been running holiday play schemes in this community since 2009 with an annual increase in beneficiaries of 22%. Our projects were well managed and monitored. There is an ever-increasing demand for more round-the-year projects and play schemes during other school holidays. We have worked with the Hackney Play Association to design our programmes and continue to consult with parents and children about our activities and projects. We currently have a year-round membership of 310 children.

    Read more about the Charity running this project.


    Rachel Wind

    As the programme manager at I Love to Control since 2009, Rachel has helped shape our service and continues to improve the quality of services offered