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Project information

Setting the Scene

With the redevelopment of the National Motor Museum we have the opportunity to significantly enhance the museum experience for all visitors. We aim to inspire higher levels of interest, promote better understanding and encourage greater levels of connection with motoring and motoring history.

November 2011 - April 2012

Charity information: National Motor Museum Trust

National Motor Museum Trust logo
  • Need


    The Museum was opened in 1972 and, though there have been some enhancements since that time, much of the Museum retains the same approach to display as when it first opened. At the same time audience expectations have moved on significantly, for example in relation to interaction with the exhibits.

    We are now looking at better ways to inspire, educate and entertain our visitors from the moment they enter the Museum.


    Setting the Scene will be the first area visitors will see on entry into the main Museum building. As such it should give an overview of the history of motoring and be presented in such a way that visitors are inspired to investigate further. It should provide a flavour of the overall museum experience, incorporating a compelling storyline, interaction and contextual material with the unique range of cars displayed within this introductory area.

  • Aims

    Aim 1

    To complete the design and construction of Setting the Scene by Spring 2012.


    » Identify cars from our collection that best represent significant moments in the history of the car Develop display material to support each vehicle

    What success will look like

    Success will be measured, along with that of other areas, within our on-going visitor feedback surveys.

  • Impact


    It is intended that the redisplay of this area will be a long term change which will inform further changes throughout the Museum. Success will be measured through the visitor surveys and through monitoring increased visitor repeat visits.


    Delays could affect this project. Progress will be monitored throughout the project to minimise the possibility and impact of delays.


    Donors to this project will receive a monthly email report on the project detailing the on-going progress and any necesssary changes that have been made to the project plans.

  • Budget

    Budget - Project Cost: £30,000

    Loading graph....
      Amount Heading Description
      £30,000 Setting the Scene Design and construction
  • Background


    The National Motor Museum at Beaulieu is situated in the heart of the New Forest near Southampton in the South of England.


    All visitors to the Museum, including adults, children, families, schools, general interest and enthusiasts, will have their experience enhanced as a result of the creation of a more coherent and compelling storyline, increased opportunities for interaction and greater social interpretation.

  • Why Us?

    Why Us?

    The National Motor Museum was opened in 1972 and is currently visited by 360,000 visitors each year. This includes an award-winning formal school education programme, with approximately 9,000 children visiting each year. We are keen to inspire an interest in motoring history which stays with our visitors throughout their visit and long after they have left for home. We believe our plans for the Museum redevelopment will achieve this.

    Read more about the Charity running this project.