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Project information

Kickz North East

Drawing on the regions passion for football and the power of the SAFC brand, Kickz North East will engage young people in positive activities to improve skills, motivation, attainment, lower crime rates and improve the lives of those within the area by raising aspirations and achievement levels.

January 2017 - December 2017

Charity information: Foundation of Light

Foundation of Light logo
  • Need


    Kickz North East improves lives in deprived areas through outreach work addressing endemic issues such as low aspirations, apathy, alcohol and substance misuse, teenage pregnancy, crime and anti-social behaviour in young people. The programme operates in local communities and in partnership with schools in Chester West, Chester-le-Street, Easington, Seaburn and Derwentside. There is a clear need for our work – 53% of people in Sunderland live in some of the most deprived areas in the country.


    Day time / outreach sessions-working alongside schools to build relationships with those that are falling out of the system and those that have displayed anti-social behaviour.
    Drop in centers–Young people will attend voluntarily and a range of sports will be on offer as well as being able to come and socialise with friends in a safe environment.
    Project night– evening work for young people that have shown a desire to learn skills through the development of new opportunities and experiences.

  • Aims

    Aim 1

    Enable safe and healthy choices in young people


    » Educating young people about the dangers of alcohol, drug and substance misuse and criminal activity while promoting a healthy lifestyle.

    What success will look like

    140 young people showing increased awareness of identified topics and awareness of self and 120 young people to report raised confidence.

    Aim 2

    Divert young people from anti-social behaviour.


    » Provide a safe environment providing fun and challenging positive activities helping to promote good citizenship.

    What success will look like

    Drops in criminal damage and youth anti-social behaviour of 5% to occur in Kickz North East areas and 100 young people to report changed attitudes.

    Aim 3

    Promote integration and inclusion in the community


    » By tackling issues such as bullying and racism and promoting positive integration with other peer groups

    What success will look like

    Work with 500 young people in all groups and show a reduction in number of NEETS by 2% and for 160 young people to gain formal accreditation.

    Aim 4

    Encourage active citizenship


    » Increase motivation, belief and confidence in young people. Promote volunteering and help them to manage, organise and fundraise their own activities

    What success will look like

    120 young people to improve employability skills and 200 young people to demonstrate increased life skills.

  • Impact


    The project will have a substantial impact on crime figures within the area reducing in particular instances of youth anti-social behaviour and criminal damage. This will be demonstrated by monitoring of the appropriate crime figures. The project will also have a substantial impact on the attainment levels of young people in the area demonstrated by monitoring of accreditations achieved and Foundation of Light monitoring of participants increase in life and employability skills.


    The largest risk to this project is a lack of funding. Foundation of Light, one of the largest football club foundations in the country, has a well developed fundraising strategy which helps preserve the longevity of this project. Foundation of Light has also forged links with the Football Foundation, Cestria Community Housing, Caterpillar, Strategic Health Authority, Northumbrian Water and the local Police forces who provide some financial support for this programme.


    Achievements from the project are publicised across our website,matchday programmes and in press releases to the media.
    Major donors receive a report at the end of each academic term and an annual donor review which gives in-depth information about the project and its achievements.

  • Budget

    Budget - Project Cost: £50,000

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      Amount Heading Description
      £40,000 Salaries Kickz co-ordinator and informal educator
      £2,500 Equipment and PR Equipment and literature to promote project
      £5,000 Facilities Hire of facilities
      £2,500 IT IT support costs for young people and staff
  • Background


    Foundation of Light delivers Kickz in four locations across the North East - Chester le-street, Peterlee, Seaburn North and Derwentside. All these areas have been identified by police and other authorities as areas with high crime rates, suffering from youth anti-social behaviour, criminal activities and substance misuse, resulting in above average policing costs and reduced community cohesion.


    Young people aged between 13-19 will benefit thought taking part in the sessions and initiatives, increasing their knowledge, gaining accreditation and improving their behaviour. The wider community will benefit through reductions in youth anti social behaviour and criminal damage, and the public at large will benefit via reduced policing and legal costs.

  • Why Us?

    Why Us?

    Foundation of Light uses the power of the SAFC brand, and the enthusiasm young people in the region have for Football, to engage them in positive activities. Our charity has a track record of achieving great success running similar projects. Kickz programmes have been run by SAFC Foundation since 2007 and in 2009 we won the Community Club of the Year category at the national Kickz Awards recognising our effectiveness at engaging young people through these activities.

    Read more about the Charity running this project.


    Lesley Spuhler

    Lesley is the CEO of the Foundation of Light, and has overseen the Foundation since 2001. She was awarded an OBE for her work with the charity.