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Project information

The Second Half Centre

The Second Half Centre has been created with the main purpose of tackling isolation and loneliness for any purpose over the age of 50. The centre located in St Charles Centre for Health and Wellbeing in North Kensington, provides over 50 hours of activities per week.

Ongoing from October 2012

Charity information: The Second Half of Your Life Foundation

The Second Half of Your Life Foundation logo
  • Need


    Social isolation has a severe impact on the well-being of older people. It leads to higher health and social care service use, and lonely and socially isolated people are more likely to have early admission to residential or nursing care. In St Charles, one of the top 10% of the most deprived wards in London, 6 out of 10 pensioners live alone in the borough. As a result, support to develop friendships was the number one service sited by older isolated people as needed in the Royal Borough.


    The Second Half Centre is a hub of activity where older adults can come rediscover old hobbies, create new interests, learn new skills, exercise and above all, make new friends. In our beautifully refurbished 3400 square foot Centre, we provide over 50 hours of activities and classes, ranging from international cooking, gardening in our allotment, exercise classes suited to all abilities and I.T. courses. We also provide workshops to build confidence and help those who need to return to work.

  • Aims

    Aim 1

    Tackle loneliness and isolation


    » To help people find interests that they care about to share with other people

    What success will look like

    Jill Shaw Ruddock, founder and creator of the 2nd Half Centre, has devised the 2nd Half scale of happiness to monitor and ensure members have an improved state of well-being

    Aim 2

    Bridge the digital divide


    » Provide a dedicated IT room where computer skills ranging from emailing to Excel and Powerpoint will be taught.

    What success will look like

    Our users will become more IT literate and learn how to use Facebook, Skype, Twitter to be able to stay connected to their family, friends and community

    Aim 3

    Give people an opportunity to have purpose and feel connected to their community


    » The centre is based on the volunteer model and members will be encouraged to mentor, coordinate other volunteers helping run the centre, or teach

    What success will look like

    The centre is based on the volunteer model where we will be encouraging anyone to use the skills that they have and share them with others

    Aim 4

    Improve financial literacy and help provide the skills needed to return back to work


    » Teach classes from interview techniques to resume writing to coaching on how best to present themselves. The IT skills also provided will also help

    What success will look like

    Success will be an increase in sense of well-being due to an increase in understanding of personal finance and a decrease in financial worries

    Aim 5

    Encourage members to exercise and stay strong to have the vitality needed for the 2nd Half of Life


    » We have an exercise programme that includes pilates, yoga, zumba and aerobics

    What success will look like

    Success will be our members enjoying an increase their mobility and physical and mental state of well-being, monitored using the 2nd Half Scale of Happiness

  • Impact


    Offering a hub of the neighbourhood where people can come and together live the secrets of successful ageing, as written in Jill Shaw Ruddock's book 'The Second Half of Your Life'. We hope to transform how our ageing population thinks about growing older - and future generations as well.


    1 We don't attract enough people come to come and use the centre
    2 We don't attract the highest quality volunteers to teach the centre
    3 Funders don't engage with the centre and it is difficult to raise money
    All 53 councillors from the Borough of K&C will promote the centre to their constituents.
    We already have a high number of volunteers and we will continue to engage other local charities focused on ageing to provide volunteers
    Numerous business and trusts have already donated


    We will report quarterly by email and via a printed termly newsletter. We will also be holding events at the Second Half Centre to keep donors engaged and report to them on our progress.

  • Budget

    Budget - Project Cost: £328,834

    Loading graph....
      Amount Heading Description
      £92,214 Staffing costs Salaries and expenses
      £112,925 Activity Costs Providing tutors for all programmes
      £44,375 Premises Rent at St Charles Centre
      £39,000 Equipment All centre and programme equipment
      £40,320 Capital Costs All initial capital costs
  • Background


    The Second Half Centre is located in St Charles Centre for health and well-being on Exmoor Street in North Kensington. The Second Half Foundation has formed an alliance with St Charles and the North West PCT to create this project. North Kensington is one of the most deprived wards in the Borough and in the entire country.


    - The constituents of the surrounding wards, St Charles, Goldborne, Notting Barns & Colville, as well as all 18 wards in the borough. The people of North Westminster, North Hammersmith & Fulham, South Brent, which surround the centre will be also benefit.

  • Why Us?

    Why Us?

    The Second Half of Your Life is the only organisation to have a state of the art, beautiful, new multi-activity centre providing activities for anyone over the age of 50 to come and enjoy.

    Read more about the Charity running this project.


    Jill Shaw Ruddock, Founder And Creator

    Jill has been involved in all aspects in getting this project off the ground working with Government, the PCT, the NHS, business & individuals

    David Cox, Tim Pullen, Steve Shaffelburg (PCT Staff)

    These people built on the community's desire for St Charles to be a place where residents to go not only when they are sick but when they are healthy

Our monthly Lunch Club

Our monthly Lunch Club

“None of us at The Second Half Centre are strangers, just friends about to be introduced.”

James, member