Work and Play
Presenting chamber orchestral music in a series of unexpected but linked encounters, at work, and as flashmobs in shopping centres, challenging perceptions of classical music as staid or elitist. Ending the day with a Concert in a local music venue will complete the experience.
November 2011 - June 2012
Charity information: The Welsh Sinfonia
Opportunities to hear live professional performances of classical orchestral music are still relatively rare in Wales outside the bigger towns. There is therefore often no tradition or 'habit' of classical concert attendance, and a perception that because of the formal way it is staged, and the prices sometimes charged for tickets, classical music is 'elitist' and stuffy, and always happens somewhere else to people 'not like me'.
By working with businesses in the use of their space, taking an ensemble to factories (lunchtime) and shopping centres (afternoon), we can challenge the concept that orchestral music is not part of 'ordinary' life. Programmes will be light-hearted, accessible and short, and will promote a relaxed, compered concert in a local venue in the evening which will give a fuller picture of what the music is about. Anyone who has listened earlier in the day will benefit from ticket discounting.
To offer unexpected encounters with classical music in locations in Bridgend, Nantgarw and Llanelli
Activities» Each community will have a free performance in a factory at lunchtime, an afternoon flashmob in the local shopping centre, and an evening concert
What success will look like
Success will be 70% houses for the evening concert, of whom 30% will be using discounted tickets linked to the day's activities, and 50% will be under 55 years old.
We see this as the beginning of a long term, highly individual relationship between the Welsh Sinfonia as a professional, approachable and high quality performing ensemble, and communities that have not so far considered themselves supporters of 'high culture'. By developing the factory and community links to include work with employees' families in schools, we will increase the audiences for our kind of music locally, and inspire new players and listeners of all ages .
The most likely risk is that due to circumstances beyond their control, either a factory or a shopping centre will be unavailable for performing in. The evening venues will have been booked and will be subject to normal terms. Given the enthusiasm shown by managements to the concept of 'Work and Play' the package would be recreated at a later date. The evening concert would have to go ahead as planned with extra marketing, and a second concert booked as part of the 'package' .
Any local donors will be invited to join any of the Work and Play events, and will be kept in touch via our existing regular quartelry newsletter of how plans are going, dates, programmes, and with feedback from particpants and audiences. Any news in between times will be communicated via email.
Budget - Project Cost: £8,310Loading graph....
Amount Heading Description £5,100 player fees 12 players x three events x three days £900 concert costs rehearsal space, music hire, travel/subsistence £560 venue hire hire of venues for evening concerts £1,250 management orchestra management and administration £500 marketing collateral and PR for three packages
Current Funding / Pledges
Source Amount Arts Council Wales £5,000 Conditional Barclays Corporate £250 Guaranteed The PR Works £500 Guaranteed Trustees £500 Guaranteed
The industrial areas around Bridgend, Nantgarw and Llanelli include some of the Communites First areas of significant deprivation. Three large factories, one in each area, Sony, GE Aviation and Calsonic Kinsei, have indicated they will support the Project by hosting lunchtime concerts. This is an opportunity for the musicianship of the older Valleys choral tradition to extend through participation and enjoyment of wider classical orchestral music to new, younger audiences.
Work and Play is an introduction to clasical orchestral music in live performance, for communities whose economic position prevents them buying concert tickets at normal prices, and for whom the whole business of classical music may be outside their normal experience. This project is about the enjoyment of our music in unthreatening surroundings, offering a new experience and extending horizons, with potentially lasting benefits for young and old alike.
As a chamber orchestra of between 12 and 30 players we are very well placed, both financially and logistically, to tour our repertoire to small venues with limited stage and seating capacity. Our players are all committed to 'spreading the word' and are superb communicators always up for a challenge, making the unusual performance spaces and encounters a source of great interest to them. This will make for exciting and unexpected performances for all!
Read more about the Charity running this project.
The orchestra Leader, responsible for the standard of performance and from whom the players take their lead both musically and personally.
Project and Marketing Manager, enabling and inspiring all the people involved in this project, creating an appetite and delivering memorable events.