Project information

Third Floor Gallery 2012 Programme

To bring the most exciting photography to Cardiff, and engage as many people as we can with it!

Exhibitors confirmed for next year: Larry Fink, Vincent Delbrouck, Richard Renaldi, Rikard Laving, Chris Verene, Tom Wood & Martin Parr...

January 2012 - January 2013

Charity information: Third Floor Gallery

Third Floor Gallery logo
  • Need


    Access to photographic exhibitions is currently difficult, while there is a high demand from the public. Also, most exhibitions are held in venues that are shared between a number of art forms, often lacking the higher quality of dedicated venues. In the whole of South Wales there is one gallery dedicated to photography, while visitors come regularly from as far as Herefordshire, Bristol or Swansea. At the same time, photographers that are beginning their careers lack venues in which to exhibit.


    We provide the second photography gallery for South Wales, based in Cardiff. Our priority is to provide exhibitions by internationally renowned photographers and to keep these accessible and understandable for the public. In this sense we shun academicism. We currently look for funds to run 10 exhibitions over 12 months in Cardiff Bay. This will also mantain the educational programme of the gallery consisting of talks, public slideshows and workshops.

  • Aims

    Aim 1

    Holding ten outstanding photography exhibitions.


    » We will contact internationally renowned photographers to produce and show ten exhibitions. When possible, they will attend other events too.
    » We will promote these exhibitions by contacting the media for features and by advertising in South Wales.

    What success will look like

    Success will be to have 6000 visitors during the year, acclaim by the media defined as two monthly features and high visitor satisfaction evaluated by questionnaires.

    Aim 2

    To provide events that engage a larger audience with photography


    » Organising 12 slideshows in which local photographers and enthusiasts can show their work.
    » Holding 10-12 talks during the year with accomplished photographers, many of whom are exhibiting at the gallery.
    » Running a two day photography festival comprising talks, slideshows and exhibitions in conjunction with other local organisations.

    What success will look like

    Success will be to involve at least 1000 participants in the programme of events.

    Aim 3

    Advance photographic practice


    » Holding two to four short and intensive workshops with renowned photographers.
    » Creating an open call competition that highlights the work of new photographers by producing and exhibiting the work of the winners.

    What success will look like

    Success will be to have good feedback from the participants in the workshops and by the success of the competition in terms of participants and press coverage

  • Impact


    We expect to bring noticeable change to the access to photography in Cardiff, with a 100% increase in the number of photography exhibitions by internationally acclaimed photographers. We also expect to prove that the existence of the gallery makes a difference in the working methods of regional photographers and students by exposing them to more diverse photography. This can be measured by their, and their teachers', feedback.


    Our main risk is to run out of money to pay the lease. This far we have always managed by having a last squeeze at our donors, and when needed, the trustees have put from their own pockets. The second risk is to not have any funds to produce exhibitions, which we have luckily avoided this far by a very fruitful collaboration with a regional university.


    If anybody requests information sent directly to them, we can update you monthly by email. You can also see how the gallery is performing by visiting our facebook page. In the future we expect our accounts to be publicly available in more detail than needed by the Charity Commission.

  • Budget

    Budget - Project Cost: £11,000

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      Amount Heading Description
      £6,000 Lease Lease and service charges of the gallery.
      £2,000 Utilities Electricity, gas and water of the gallery.
      £1,000 Advertising Cost of advertising and promoting exhibitions
      £1,000 Materials Cost of materials such as paint, nails, screws, wood for shelves and walls, etc.
      £1,000 Other Other production costs related to exhibitions, including transport and framing.
  • Background


    We're located between Butetown and the recently developed Cardiff Bay, in Cardiff. The gallery is located on the loft of a XIXth century building with public access on Bute Street. This is a neighbourhood that mixes new developments with regeneration areas.


    The gallery and its activities are open to any visitor. Visitors come from all areas of Cardiff and South Wales. A smaller part of visitors (circa 5%) come from further afield, like Mid Wales or England. We also work proactively with college and university students studying photography and arts.

  • Why Us?

    Why Us?

    Because, as Magnum Photographer Chris Steele-Perkins stated it, we DO give a damn. We're not interested in progressing through a career as gallerists to other venues, but to run the best possible gallery right here and right now. We put a lot of passion in this endeavour, and at the same time we do everything we can to engage the public. As we are very limited in terms of funds, we also manage all this at ridiculously low cost.

    Read more about the Charity running this project.


    Joni Karanka

    As one of the trustees, Joni has a track record of organizing exhibitions worldwide at low cost. He also regularly writes about the subject.

    Bartosz Nowicki

    Another of the trustees, Bartosz graduated recently in photography, and combines a keen eye for photography with unlimited passion for the subject.

    Maciej Dakowicz

    The last of the trustees, he is a documentary photographer of international renown. He combines his work with strong commitment for the gallery.


... fully pays a month long exhibition.