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Project information

TigerTime - Saving the Tiger from Extinction

A worldwide movement to save the tiger from extinction that will fund direct action to protect the tiger and will lobby governments for stronger measures to punish illegal trade in tiger parts.


Charity information: David Shepherd Wildlife Foundation

David Shepherd Wildlife Foundation logo
  • Need


    Around the world, the tiger is facing extinction with around 3,000 remaining in the wild. There are now more tigers in captivity than in the wild and a concerted effort is needed if the tiger is to survive. The first step is to raise awareness of the issue and to mobilise individuals to make their support known. The second is to raise money to fund a range of direct actions designed to protect the tiger and support the local communities who share its territory.


    The project aims to fund more animal based protection measures, to monitor tiger numbers and its habitats, educate and support local communities and lobby governments to ban trade in tiger body parts .

  • Aims

    Aim 1

    To raise awareness of the plight of the tiger


    » A sustained social media campaign to enlist the support of people and businesses around the world to lobby for change

    What success will look like

    Success will be measured by the numbers of people and businesses worldwide signing up to the TigerTime campaign.

    Aim 2

    To fund direct animal based measures to protect the tiger and preserve its habitats


    » An increase in the number of anti-poaching patrols in project areas
    » Lobbying governments in Asia to enforce more tiger conservation legislation.
    » Tiger monitoring to assess the impact of conservation measures on tiger numbers and its habitat.

    What success will look like

    Success will be a reduction in the number of tigers killed as demand for illegal tiger parts falls and as the environment for poachers becomes more difficult.

    Aim 3

    Education at home and abroad to enlist support for conservation measures.


    » A schools programme in the communities surrounding tiger habitats to raise awareness of the its plight and its importance to our wildlife heritage.
    » A UK-based education programme to encourage school involvement with tiger conservation projects around the world.

    What success will look like

    Success will be measured in terms of the number of young supporters for our campaign and in changing attitudes towards the tiger in project areas.

    Aim 4

    Community outreach programmes to change attitudes towards the tiger


    » Alternative income generating activities to deter poaching
    » Reward programmes for communities who protect the tiger
    » Awareness raising campaigns targeting community leaders to encourage greater support for conservationa activities.

    What success will look like

    Success will be measured in terms of a change in attitude towards poaching, fewer people participating in poaching and hunting and greater respect for the tiger and its habitats.

  • Impact


    In the long term, TigerTime hopes to see tiger numbers around the world rise again.
    Teams will track and monitor tiger numbers and studies will demonstrate stabilising or increasing populations and improvements in the tiger's habitat.


    To succeed the project needs to galvinise as much support as possible requiring an expertly managed social media campaign - these skills are now available within the Foundation which has reduced our need for external support.


    Regular updates will be posted on the Foundation's website and enews letter. A dedicated TigerTime website provides daily updates whilst, major donors receive their own updates according to their own reporting requirements.

  • Budget

    Budget - Project Cost: £100,000

    Loading graph....
      Amount Heading Description
      £20,000 Anti-poaching patrols Staff, equipment, accommodation etc
      £20,000 Monitoring Staff, equipment, accommodation etc
      £20,000 Education Staff, travel expenses, materials
      £40,000 Outreach Staff, travel, materials, events

    Current Funding / Pledges

    Source Amount
    public donations £12,000 Guaranteed
  • Background


    Wherever there is a wild tiger population - Russian Far East, Thailand and Assam region of India


    Ultimately the tiger population should benefit, but anti-poaching patrols will provide employment for local populations and rising tiger numbers will provide eco tourism opportunities. Skills transfer to reformed poachers will allow them to provide for their families through legitimate means and communities will benefit from the food and income generated through these schemes.

  • Why Us?

    Why Us?

    The Foundation has been involved with conservation for over a quarter of a century and has had a long relationship with project teams working with tigers in Asia, India and in Russia, with a track record of success. In Russia, for example, the Foundation's involvement with the Phoenix Fund has seen tiger numbers climb back to a sustainable 450 in the last 10 years and, in Assam in India, the Foundation is the sole funder of vital state-of-the-art communications for tiger anti-poaching patrols.

    Read more about the Charity running this project.


    David Shepherd, CBE

    David Shepherd is fronting this campaign and will be the main focus for its publicity.


Field costs for anti-poaching patrols for 1 month

We can talk all day about how to save the tiger - but the truth is simple; the killing has to stop!

David Shepherd, CBE