Project information

New enamel Rose badges to refresh the image of ARC

ARC will refresh its image by introducing a new rose logo to a new generation of supporters in time for our Centenary in 2012. The new rose will appear on all collecting equipment given to our partner charities. We will use enamel badges in place of silk roses. To buy 50,000 badges will cost £5,500

September 2011 - March 2012

Charity information

Alexandra Rose Charities

Alexandra Rose Charities
  • Need


    We currently work with 300 partner charities and would like to increase this number by the end of our centenary year 2012. To do this we are rebranding the charity so that it will appeal to younger supporters, thereby offering greater opportunities to partner charities to raise funds from their charity collections. Our old 'rose image' is best known to supporters over 60. We need a new brand image that will appeal to a 21st Century public, giving to help needy people in their communities.


    A new brand image has been created which will, we hope, attract more donations to our partner charities by enabling them to offer little enamel rose badges in place of out-dated cloth or silk roses mainly recognised by more elderly supporters. We plan to provide the new badges to more than 300 charities to use in their Rose Collections in our Centenary year in 1912. The new logo refreshes our image and will appear on all supporting material, equipment and on our new website as well.

  • Aims

    Aim 1

    Provide new enamel rose badges to partner charities for their Centenary Rose collections in 2012


    » Approve design for new badges and send to suppliers in China for quotation , sample badge and timescale for delivery.
    » Commission new badges and await delivery
    » Receive, check and distribute new badges in time for Rose Collections in our Centenary year.

    Success will be measured by increased numbers of Rose collections and amounts raised in each and by enhanced awareness of ARC and its work by charities and the giving public

  • Impact


    Alexandra Rose Charities helps little local organisations raise funds for services to vulnerable people. Cuts in local and central funding makes it more important than ever to enable them to survive by traditional fundraising methods of street and house to house collections and raffles that are dependent on the goodwill of the giving public for support. Success will be demonstrated by more partner charities registering with ARC and by increased donations to them for their vital work


    Changing a charity's brand image is always a risk. However, research over the past 2 years has confirmed that awareness of ARC is greatest in those over 60 and if we are to continue to support little local charities to raise funds for needy people, we must refresh our image and give them the tools to attract donations and support from younger generations. We hope our new image will attract young people and that enamel badges will be a longer lasting reminder to them to help those in need.


    Results of the success of our rebranding and in particular, take up of enamel badges by the public will be reported in our Newsletters and on our new website.Donors and sponsors will be invited to ARC fundraising events and receive regular updates of Rose Collections throughout our Centenary year.

  • Budget

    Budget - Project Cost: £5,500

    Loading graph....
      Amount Heading Description
      £5,500 New enamel badges to produce 50,000 enamel badges
  • Background


    Enamel badges will be distributed to small local organisations supporting needy and vulnerable people for use in their Rose Collections throughout England and Wales. ARC supports 300 small charities helping people in their local communities. We provide a means for them to raise funds for their work through street, house to house and other collections, seeking funds from the giving public to help them.


    ARC was founded in 1912 to help disadvantaged people. Today we work with 300 partner charities in the UK. They and the people in need that they serve will benefit through increased donations for their work. Alexandra Rose Charities will benefit through greater recognition of our new brand. We hope to attract new charities to join us and that people will be motivated to find out about us, donate to our work and help us to build on our support to charities over the past 100 years.

  • Why Us?

    Why Us?

    ARC has worked with small local community organisations to help them raise funds for vulnerable people for almost 100 years. We do this by enabling them to raise funds for their work through street and house to house collections and an annual raffle. We make all the arrangements with statutory authorities and provide all the equipment and raffle prizes.300 charities are currently registered with us. We believe that our new fresh image will increase donations to our partners for their work.

    Read more about the Charity running this project.


    Margaret Stock

    National Director, Alexandra Rose Charities. Responsible for liaison with Trustees and management of staff to meet aims of the organisation.

    Debra Hoynes

    Rose Collections Manager responsible for organising all Rose Collections throughout the country and for liaising with our partner charities.