Project information

MEAA Fifth Annual Lunar New Year Extravaganza!

The Lunar New Year Extravaganza! (LYNE!) is a free event of entertainment and arts and crafts in celebration of the Lunar New Year, commonly known in the West as the Chinese New Year. The Lunar New Year Extravaganza! has become a vehicle through which the Museum can connect with the wider community.

January 2012 - January 2012

Charity information: The Museum of East Asian Art

The Museum of East Asian Art logo
  • Need

    Need

    Although the Chinese community is the largest minority community in Bath - and many cities across the UK - the invisibility or misconception of East Asian cultures and traditions in today's society is still an issue. It is often too far for local families to travel to London where most of the Lunar New Year celebrations are traditionally held.

    Solution

    By a lifelong learning offering enlightening activities that include: workshops for schools, families, adults and higher education. Challenging stereotypes through education and interaction.
    Additionally, the LNYE! offers an alternative to London’s Lunar New Year events. There will be a main event on January the 29th but the celebrations include a week of free workshops and entry to the Musuem, as well as free training for volunteers (including university students) and educators.

  • Aims

    Aim 1

    To promote understanding between international sectors of the community.

    Activities

    » The international Student Union of Bath Spa University takes an active part in the event. Students from all around the world volunteer in the LNYE.

    The continuation, development and new partnerships with local international organizations.


    Aim 2

    Work to encourage education, creativity and communication in relation to such cultures.

    Activities

    » The Lunar New Year Extravaganza! offers a great opportunity for the Museum to work with local educators and communities.
    » Volunteers from Bath Spa University, University of Bath and the Hong Kong Young Ambassador Scheme will take part in the event.
    » In 2010 and 2011 the MEAA worked with local schools on a Lunar New Year-themed art competition.
    » The art competition includes free downloable resources for schools about Lunar New Year and East Asian traditions.

    Increase the number of visitors, participants, volunteers and downloads of our online resources by 10%.


    Aim 3

    To enhance knowledge and understanding of East Asian countries and their unique cultures.

    Activities

    » The MEAA’s education programme offers a wide range of activities.
    » To involve the community of Bath and North East Somerset in the celebration of East Asian culture.
    » Free events associated with the LYNE! held by the Museum before and after the main day of celebrations.

    Increase the number of visitors, participants, volunteers and downloads of our online resources by 10%.


  • Impact

    Impact

    After the event, the audience will have a better understanding and long-term appreciation for E. Asian arts and cultures. Being the only museum dedicated to E. Asia in the UK, we hope to see our success through increased visitor numbers to our regular events. Since 2008, we strive to make the LNYE! more refined by hosting high quality performances, activities and collaborations. We hope to increase the audience of the main event by 10% in 2012 (>1,000 visitors on the day of the main event).

    Risk

    The Lunar New Year Extravaganza! event is known to local schools, the Bath City Council and Heritage Services. It is not as well known to the wider public. Bath is known for its most famous heritage sites and themes including Georgian architecture and culture, Jane Austen and the Roman Baths. We deal with the risk of being overshadowed by the historical importance of the city of Bath. We make sure this does not happen by strategic marketing of the event.

    Reporting

    The donors are informed with an activity report that includes outcomes, budget, feedback from teachers, volunteers and visitors, pictures and press clippings. They are also invite to the event and any other activity related to the Lunar New Year and orginised by the Museum.

  • Budget

    Budget - Project Cost: £7,850

    Loading graph....
      Amount Heading Description
      £1,186 Perfomances Lion dance troupe, opera, firecracker group, martial arts wushu group, parking for artists etc.
      £1,857 Marketing and audience develop Publicity, mail out etc.
      £1,035 Assets and other Materials and decorations, refreshments, technical support etc.
      £3,772 Value of support in kind Volunteers, tea tasting, photography etc.
  • Background

    Location

    The location of our project is in the city of Bath but open to anyone who wants to attend the event or download our free resources online. The Ball Room at the Assembly Rooms in Bath is donated as a venue the day of the LNYE!. The Assembly rooms "were at the heart of fashionable Georgian society" - the perfect venue for entertainment. When completed in 1771, they were described as 'the most noble and elegant of any in the kingdom" ( from http://www.nationaltrust.org.uk/main/w-bathassemblyrooms)

    Beneficiaries

    In the last four years combined, the event has been enjoyed by almost 4000 visitors and we expect that it will be even bigger this coming year. There are three main targeted audiences for this event. One is school groups: They will benefit by having an event that covers a wide range of curriculum-linked activities (history, art, music, citizenship world history and celebrations). The second target group consists of area residents. The third group consists of visitors to Bath.

  • Why Us?

    Why Us?

    The Museum of East Asian Art, just a few metres off The Circus in central Bath, is one of the most unique art collections in England: The only organization of its type in the West of England and the only collection dedicated solely to the arts and culture of East Asia in the whole of othe UK. The Museum is an obvious place for the public to learn about and appreciate the arts and cultures of East Asia.

    Read more about the Charity running this project.

    People

    Michel Lee

    MEAA Curator/ Director. General manager, supervisor and compere.

    Linsi Parker Turner

    Administrator, Events and Marketing officer. Artist management and bookings, maketing and publicity, general organisation.

    Celia Dominguez

    Education and Development Officer. Volunteer managment, general organistion, budget, fundraising, educational partnerships and projects.

    Yuki Scott

    Accountant. Budget supervision and workshop manager.

Crowds enjoying the Lion Dance

Crowds enjoying the Lion Dance

£1200

will pay for all the artists.