An immersive event combining art installations by students of the Royal College of Art and live music performed by the Arensky Chamber Orchestra. The evening is themed around by Schoenberg's early masterpiece, "Verklarte Nacht", and represents a unique cultural experience.
July 2011 - July 2011
Charity information: Arensky Chamber Orchestra
With arts funding becoming such a competitive environment, classical music is in a dangerous position as it continues to be viewed as one of the most inaccessible of the arts. Meanwhile, exposure to classical music within the education system and through mass media rarely generates sufficient interest to overcome the forbidding atmosphere of the Concert Hall. Attempts to overcome this often result in a dilution of the artistic ideals of the project which does little to help the cause.
We believe that quality classical music is fantastic and can be appreciated by anyone, but we recognise that some people need clues outside of the music to guide them on their way and provide context. By immersing them in a cross-art "experience" we will dispel many of the uncertainties felt by less experienced listeners, thereby fostering a new audience of people who feel as passionately as us about music.
Transform London's Cadogan Hall, on 8th July 2011 for "Transfigured Night"
Activities» Work with talented students of the Royal College of Art on installations inspired by Schoenberg's Verklarte Nacht.
» Bring the musicians of the ACO together with guest director Stephanie Gonley for an inspiring rehearsal process.
» Bring it all together for an unforgettable cultural evening.
What success will look like
Success will be performing to an audience of 500, having involved at least 3 artists from the Royal College of Art.
The project will help bring a change in peoples' attitudes towards classical music and open their minds to coming to future concerts. The success of the project will be judged by feedback from audience members, by increasing audience sizes and by the number of people joining the ACO Members' Scheme (thus making a commitment to our future concerts). Success will be a %100 increase in the number of Members in the next year and a %10 increase in ticket sales.
There is a danger that an artist could pull out of the project, but we are working closely with them to ensure we have substantial warning if this should happen. Our close links with the RCA should help us make up for any short-fall. If any other personnel become unavailable, our contact lists should be sufficient to cover the loss.
Funders of the project will receive a report in June detailing the development of the project. They may also wish to see the art in progress or attend open rehearsals in the lead-up to the project, both of which we will arrange accordingly.
Budget - Project Cost: £15,323Loading graph....
Amount Heading Description £5,978 Venue Costs Hire of Cadogan Hall and other charges £915 Marketing Flyers, posters and other marketing costs £6,715 Music expenses Music hire, rehearsal venue hire, musicians fees and related expenses £1,715 Others Art mounting, lighting, actor, photographer, film crew, Letters to ACO Members, Members' and Sponsor
Current Funding / Pledges
Source Amount ACO Members' Scheme £4,000 Guaranteed
Cadogan Hall is a relatively new but well-respected Concert Hall, based near Sloane Square in London. Due to its central location, it draws an audience from all over London and it is a popular venue for groups that lack a permanent residency in one of London's larger venues. It is perfect for our purposes as an example of a more traditional venue being brought to life by creative thinking.
Artists of the Royal College of Art will have a valuable opportunity to display their work to an outside audience, and to gain experience working within the specific requirements of a commission. The students and young professionals of the ACO will have the inspiring privilege of working closely with Stephanie Gonley, one of the top orchestral leaders in the country. Both experienced concert-goers and the casually interested will benefit from a unique and enriching cultural experience.
The ACO is making a name for its creative approach to the concert experience and we have already performed two successful concerts at Cadogan Hall in 2011. The youth of the orchestra and its management team means we are in touch with the interests of our younger audience members and well placed to bring the best out of the student artists involved in the project. Our PR and social networking links also put us in a favourable position to publicise the project and raise awareness.
Read more about the Charity running this project.
The inspiring and young Artistic Director of the Arensky Chamber Orchestra is our chief networker and excels at raising support for the ACO.
Leader of the English Chamber Orchestra and ex-leader of the Vellinger Quartet, Stephanie is an inspiring director and one of the UKs top violinists.
David is the Head of Painting at the Royal College of Art and is supervising the artists. His experience will be key to bringing out their best.
A crack team of young soloists combined under the leadership of Clio Gould to provide an object lesson in stylish, dynamic string playing.