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Project information

Bring the kid's to Beatrix Potter

To give away tickets for some of the 40 performances of 'Jemima Puddle-Duck and her friends' to local schools who cannot otherwise afford to bring their kids to an educational show and give local kids their first taste of professional theatre.

The schools will need to cover the cost of transport.

December 2011 - December 2011

Charity information: Brentwood Theatre Trust

Brentwood Theatre Trust logo
  • Need


    Despite being a wealthy Borough, there are many pockets of deprivation. For example, the Eastham Estate is uniquely owned by The London Borough of Newham and therefore many residents are on low wages or unwaged.

    Even though we are keeping our ticket prices down to £10.50 (our professional actors only receive £200 per week, although local supporters provide them with bed and breakfast to offset any costs.


    We have been marketing our Christmas shows to schools for nine years and we know that some of the schools (or the parents) cannot afford the cost of the Theatre ticket and the coach.

    We have subsidised two or three year groups from various schools for the last two productions, and would like to extend this subsidy to others as we have been unable to meet all the requests made of us by the schools in recent years.

    Where possible, PTAs will often support the additional cost for the pupils.

  • Aims

    Aim 1

    To give school pupils the opportunity to attend probably their first ever live theatre show


    » By paying the cost of their Theatre ticket, if they can pay for transport, they will be able to afford to attend.

    What success will look like

    Success will be demonstrated by the number of tickets we can give away, and be reflected by the letters of thanks we usually receive after the show (see www.allstephenmoyer.com)

    Aim 2

    Supporting Brentwood Theatre's income, vital as we receive no regular arts funding.


    » By paying for pupils to attend, we can increase the income earned which in turn subsidises the cost to the 40 non-professional groups that hire us.

    What success will look like

    Success will be the retention of all profits within the Trust to keep down the cost of hiring the venue

  • Impact


    Brentwood Theatre Company, which produces the show, continues to go from strength to strength, having more than doubled audiences in ten years.

    The continued growth of the Christmas show generates an income that is always reinvested in the Theatre - all participants (including technicians and backstage staff) accept a low wage or even volunteer free.

    Artistically-speaking, we have taken several actors in for their first job and have launched successful careers onstage and for technicians.


    The biggest risk is in poor ticket sales not covering costs however that has NEVER happened and a small to good profit is ALWAYS made. We are already selling the performances (using our network of volunteers) to ensure that we can maximise sales.

    All other 'theatrical-based' risks are mitigated in many ways, not least through the overseeing of the whole plan by a team of Trustees


    We would expect local media to pick on the 'good news stories' and would liaise with major donors to ensure that they are involved in the media promotion.

    We would also wish to invite sponsors to see the show - perhaps alongside the schools they support.

  • Budget

    Budget - Project Cost: £5,000

    Loading graph....
      Amount Heading Description
      £1,000 Buy out of 133 tickets The cost of the whole production is around £30,000
      £1,000 Buy out of 133 tickets The cost of the whole production is around £30,000
      £1,000 Buy out of 133 tickets The cost of the whole production is around £30,000
      £1,000 Buy out of 133 tickets The cost of the whole production is around £30,000
      £1,000 Buy out of 133 tickets The cost of the whole production is around £30,000

    Current Funding / Pledges

    Source Amount
    Private donor £1,000 Guaranteed
  • Background


    Brentwood THEATRE is a community theatre, seating around 100-150 people in a variety of seating formats which was opened in 1983 to provide a venue for the many local non-professional groups in Brentwood, Essex and beyond.

    At Christmas, with no demand from these groups to perform themselves, and to give the staff their own annual project, the Theatre produces its own annual show for the younger family.


    Up to 500 local pupils from Brentwood's poorer schools who will get to see live theatre, often for the first time in their lives. This year, being a Beatrix Potter musical, they will be introduced to one of the best children's writers, with the schools likely to use the link to increase promotion of reading and story-telling.

    The Theatre and the community around it will also benefit from the income which these additional sales will guarantee.

  • Why Us?

    Why Us?

    After fifteen years of campaigning to ensure that we were built, and after being open for eighteen years, we are acknowledged by many to be at the heart of the community, receiving support and praise from all areas, not least The Mayor of Brentwood.

    Through relying on supporters and volunteers to keep down costs then all money invested in the production is properly used, with all profits being reinvested into the future of the whole Theatre.

    Read more about the Charity running this project.


    David Zelly, Co-Producer

    David is responsible for all of the staging of the show and works with a team of volunteers and low-paid staff to bring the show to life

    Six Volunteers - Providing Accommodation

    Each year, volunteers provide bed and breakfast so that the professional actors have a free place to stay to subsdise their low wage

    Ray Howes, Director

    Ray will turn the script into a show, and from him all staging, costume design, dance ideas etc will flow

    Actors, X 6 - 8

    Following auditions in September, 6 to 8 actors will be offered roles. They accept a wage of only £200 per week in order to make the project viable.

The kids meet the cast! Christmas 2010

The kids meet the cast! Christmas 2010


pays for an entire performance to be given away

All of the actors were brilliant. My favourite was Maggot because she is really funny.Thank you and we would love to come again.