Project information


To help enterprising women, in the highly-rural Rongo district of Kenya, which has been decimated by poverty and HIV and AIDS. Our Big Idea will assist them to grow their innovative small businesses, so they can provide for themselves, their families and orphaned children who currently lack support.

September 2011 - August 2013


  • Need


    HIV and poverty are closely linked. It is not possible to solve one challenge without also targeting the other. For example, ill-health has forced many men to stop working their traditional fertile plots of land. Men sell these on to sugar producers, earning them a quick shilling. Sometimes it is used to provide food for families, but often it's spent on alcohol. When it runs out, whole communities are left hungry. On top of this, many children are living in orphanhood with no support at all.


    Pamoja means "togetherness" in Swahili. Pamoja4Good will help isolated communities to help themselves, by developing social enterprise, devised by a group of commited women. Weary of watching children grow without families and of seeing entire villages struggle to find food, the women combined small savings to buy some chairs, which they rent out for local meetings. They've also made a made a fish pond to help provide food. Expanding the scheme will help grow their business and its benefits.

  • Aims

    Aim 1

    To allow women in rural Kenya to realise plans to beat poverty, by building a social enterprise.


    » To fund the purchase of a vehicle for logistics and additional chairs to help meet demand for their seat rental service.
    » Re-educate communities in sustainable food production through development of food gardens, beginning with fast growing "food tents."
    » Purchase fish for the fish pond to increase the amount and availability-of healthy, protein-rich food for the community.
    » To provide support to local self help groups, with an emphasis on promoting HIV prevention and on assisting young carers and children in orphanhood.

    What success will look like

    Success will be communities supporting their children and families in beating hunger and ill-health. In particular, where long-term solutions exist to make wellbeing sustainable.

  • Impact


    Success will be apparent from growth in social enterprise activity and resulting improved health outcomes, which lead to families being self- supporting.
    Where the family structure has already been eroded through death or migration, young carers from child-headed households will be enabled to enjoy the normal experiences of childhood, including education, play, physical and emotional wellbeing.
    In time, a reduction in the new cases of HIV transmission will demonstrate Pamoja4Good's success.


    Any business success in a district ravaged by poverty could become a serious flashpoint, if mismanaged. A formal business plan and local governance structure will help guarantee equitable and appropriate use of funds and any profits; whilst consultation and involvement from the entire population, from the outset, will ensure genuine public benefit and complete community buy-in and ownership of all activities.


    Donors will receive general feedback on progress in a report after six months. At the end of years one and two, more comprehensive monitoring data will be published, comprising figures, which demonstrate how people's lives have changed for the better. This will also flag-up any unexpected challenges

  • Budget

    Budget - Project Cost: £28,000

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      Amount Heading Description
      £12,000 Event Seats and Tents Tents and chairs be hired out for local weddings, funerals, community health gatherings etc.
      £2,200 Tilapia Fish and Fish Food Popular local fish to increase yield from pond and feed the fish.
      £2,500 Food tunnels and Seeds Fast-growing food production methods for harvest within 3 months, benefiting 500 people.
      £5,300 After School Club Hot meal and after school support three times per week for 200 local pupils.
      £6,000 Health Promotion Support groups, HIV awareness and treatment literacy in local languages.
  • Background


    About one in four of all those living in the Rongo District of western Kenya, is living with HIV or AIDS.
    The rural area consists of many villages and sits 1,500 metres above sea level. The soil is well drained and good for growing sugarcane, maize, coffee, tobacco and vegetables. But most of the land is cultivated by big business and the benefits rarely spread into local communities. The villages are also close to the world famous Masaai Mara National Park and yet the poverty is overwhelming.


    Children without parents who're burdened with caring responsibilities for their younger brothers and sisters will be the main beneficiaries, although entire families will reap the fruits of a more cohesive community, which is able to fend for itself, economically. Following the erosion of traditional agriculture, due to the rise in sugar cane production and pressures on communities to sell-off their small holdings, a critical lack of available food has compounded the problems of orphanhood.

  • Why Us?

    Why Us?

    AAF has been helping Africans to improve their health and wellbeing for more than 15 years. The charity has an in-depth knowledge of Kenya, and a strong contacts base, vital to realising a solid community-based programme in Africa. As a UK-based charity, we receive the input of Africans living in London (from service users to trustees) but who maintain close ties with their continent. AAF has solid governance systems in place to ensure delivery of monitoring and evaluation required by donors.

    Read more about the Charity running this project.


    Denis Onyango

    Development Manager

    Ian Leckie

    Capacity Building Officer

Kakong'o Women's Group Social Enterprise

Kakong'o Women's Group Social Enterprise


buys 2 chairs to bring weekly income for a family