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Project information

Newham Nights

The project uses community basketball sessions and competition to engage at-risk young people. It delivers personal development programmes, alongside the basketball, including drug and alcohol awareness, conflict resolution, equality and diversity training and community safety.

June 2011 - May 2012

Charity information: Newham All Stars Sports Academy

Newham All Stars Sports Academy logo
  • Need


    In Newham 57% of the population are from BME communities. The London Poverty Profile indicates that Newhams one of the worst boroughs in London for low income families, ill health and inadequate housing & the borough is experiencing increasingly high crime figures. The project specifically aims to tackle issues relating to knife & gun crime. It ultimately aims to benefit the whole community by building stronger cohesive communities, reducing crime & creating new prospects for the whole community


    The project provides alternative choices by developing a local community programme, delivered late evening that will have a positive impact on reducing anti-social behaviour, reducing drug or alcohol dependency & creating social cohesion. By removing young people from the streets the project aims to support in changing their lives by providing opportunities to increase health and wellbeing, remove barriers to participation but will also focus on their academic and personal development

  • Aims

    Aim 1

    Launch of 'Newham Nights' in June 2011 at Newham Leisure Centre


    » 10 Ambassadors from NASSA will be elected and become part of the working group responsible for the development and delivery of this project
    » Launch event scheduled for June 2011, inviting all young people aged 14-19. Projects partners to support in delivery of tatser sessions
    » Outreach programme developed through club development officer. Links to all secondary schools, colleges, universities, youth groups and communities

    What success will look like

    Success will be 120 young people attending the launch event with 20 teams participating in the 'Nights Tournament'. 10 ambassadors actively involved in the launch development

    Aim 2

    Engagement of 100-120 young people per week in coaching sessions


    » Weekly sessions scheduled in an evening, promoted through the launch event and outreach activity. Team of coaches available to deliver sessions
    » Attendance at weekly coaching sessions required to result in an invite to participate in monthly late night basketball events. Incentive to attend

    What success will look like

    Success will be the establishment of 3 weekly coaching sessions attracting 40 young people per session. The YP attending will be reflective of the local community make up

    Aim 3

    Reduction in instances of crime, inappropriate behaviour at school and improved personal achievement


    » Mentoring sessions for all young people involved in the project to support in their personal development and academic achievements
    » Links with the local police, schools and parents to support with personal development plans and tackling underlying issues
    » Reward positive behaviour through the monthly late night events

    What success will look like

    Success will be improved attendance at school. Improvement in behaviour & grades. No reported involvement in crime for those involved in the project

    Aim 4

    Increase club participation by 20%


    » Make pathways between the project and club basketball available to all young people who are interested in developing their skills
    » All young people actively encouraged to particpate further in sport. Provide information on opportunities available

    What success will look like

    Success will be an additional 35 players involved in playing club basketball for NASSA

  • Impact


    The projects long term aim is about building stronger cohesive communities, reducing crime and creating new prospects for the whole community, while increasing participation in sport. The success of the project will be demonstrated through a review of the young people involved, their achievements, behaviour and future goals and how these have altered. Number of young people/people qualified with coaching or officiating qualifications can be monitored and recorded


    The risks affecting the project are linked to participation rates. For the project to be a success it needs to attract sufficient young people to achieve its aims. The club development officer works closely with local community groups, schools & sports development officers who will support in actively marketing the project. There are further links to neighbouring boroughs so the project can be rolled out to increase participation rates. The ambassadors have proved successful on previous projects


    Donors will be issued with a quarterly report that will look at several key KPI's, including usage, ethnicity, postcodes, retention. It will also include feedback from coaches and the young people in regards to the events, weekly sessions, likes and dislikes. Donors will be invited to all events

  • Budget

    Budget - Project Cost: £45,491

    Loading graph....
      Amount Heading Description
      £25,891 Venue Hire 3 sessions per week plus events
      £16,800 Coaching Costs 2 coaches per session + admin staff
      £2,800 Equipment Basketballs, bibs, tophies, event equipment
  • Background


    Newham has a diverse community with over 50% (57.2%) of the population from BME communities. The London Poverty Profile produced in May 2009 indicates that Newham is one of the worst boroughs in London for low income families, for ill health and for inadequate housing and the brough is experiencing increasingly high crime figures. The project is based at Newham Leisure Centre as the facilities lend itself to delivering this project as it is accessible and the basketball facilities are excellent


    The programme has been identified as a priority area for development due to the popularity of basketball in under-privileged areas, where young people are often uninterested in other sports.
    Those involved in the project will learn essential life skills in additiona to health benefits. The young people currently involved in NASSA will benefit as they are involved in the development and delivery of the project so they gain practical experience. Social cohesion will benefit the whole community

  • Why Us?

    Why Us?

    NASSA is a community organisation who are focused on delivering programmes for the local community. The range of programmes currently running are aimed at children and young people from all backgrounds and all nations. Newham is a diverse community and the young people currently involved reflect the community. NASSA has the experience of running community projects locally and offers young people the opportunity to become involved in sport rather than roam the streets.

    Read more about the Charity running this project.


    Natasha Hart - Director

    Responsible for sourcing additional funding to support in the delivery of this project. Chairs the working group responsible for project delivery

    Coach Chris - Head Coach

    Programming and delivery of all coached sessions. Leads the team of coaches. Mentoring of players, supports will devising personal developments plans

    Louise Gardner - Club Development Officer

    Responsible for marketing, delivery and development of the project. Works with the ambassadors in outreaching the project. Plans all events

    Metrolpolitan Police

    Delivery of workshops throughout the project with regards to the effects of crime. Offer support and guidance to the project