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Project information

Fitzrovia Active and Confident Elders

Advice on housing, welfare and disability benefits, tax, pension credit, finance and savings for older people in Fitzrovia, London. Promote health, well-being and reduce social isolation of pensioners and elders. Explore Internet, art and recreation for elderly residents, to help combat dementia.

September 2010 - September 2013

Charity information: Fitzrovia Neighbourhood Association

Fitzrovia Neighbourhood Association logo
  • Need


    Although our neighbourhood is commonly thought of as the wealthy West End, there are severe pockets of deprivation in our area affecting particularly older people. Our project addresses the physical, social and intellectual needs identified by older people living in this area, who are particularly vulnerable to social isolation.


    Fitzrovia Neighbourhood Association is running workshops series for several strands to our programme: gentle exercise/healthy eating; access to arts: both viewing and creation; computer/internet training. We also regularly sign-post people to activities run by other organisations, and offer weekly advice sessions to help people solve individual pension, energy and housing problems. These help decrease social isolation, reduce poverty and promote general wellbeing amongst our elders.

  • Aims

    Aim 1

    Provide advice and information about tax, welfare and housing.


    » Provide free weekly advice and information sessions..

    What success will look like

    300 older people are better informed about local services and have increased their income from welfare benefits by the end of the project.

    Aim 2

    Reduce feelings of fear and isolation.


    » Organise stimulating social activities.
    » Provide gentle exercise sessions.

    What success will look like

    To give older 100 people a greater sense of physical well-being by the end of the project

    Aim 3

    To increase the knowledge of and access to the internet.


    » Provide tuition in small classes.

    What success will look like

    50 older people will have a better understanding of the internet by the end of the project.

  • Impact


    The project will create a better sense of community for older people by enabling them to socialise and become more independent.


    This project is almost entirely funded by the Big Lottery. However we need to find £7,000 of match funding each year. The project is part way through now and most of this funding has been found. We only need to find another £7,000 to complete the project. The organisation is financially in good health. The financial risks are very low. If need be we can make up any shortfall from our reserves.


    We have to make regular reports to the Big Lottery Fund and other donors can also request these reports. We also publish our annual accounts which are available from the Charities Commission website.

  • Budget

    Budget - Project Cost: £120,117

    Loading graph....
      Amount Heading Description
      £88,156 Direct costs Salary, session leader, activities, computer, and materials
      £31,961 Overheads Contribution to running costs of organisation. eg, rent and accounting.

    Current Funding / Pledges

    Source Amount
    Big Lottery year 1 £30,178 Guaranteed
    Big Lottery year 2 £33,897 Guaranteed
    Big Lottery year 3 £35,040 Conditional
    Arup £10,000 Guaranteed
    Fundraising £4,000 Guaranteed
  • Background


    Fitzrovia is a central London neighbourhood partly in the London Borough of Camden and partly in City of Westminster. We will run the project from our Neighbourhood Centre and at a sheltered housing community room.


    According to the 2001 census there are 1,300 people over the age of 65 in our neighbourhood. Half of these older people are dependent on state benefits. About half of our over-65-year-olds live alone, and most are in social housing. Every part of our neighbourhood has a very high living environment deprivation, according to the Office for National Statistics. This is because there is very little garden or public open space available

  • Why Us?

    Why Us?

    We are non-denominational and inclusive, benefiting from a long-established relationship with the local ethnic minority communities, especially Bangladeshi. We benefit from the involvement of older people in the running of our organisation, so this project was not developed away from them. We have been serving our neighbourhood since 1975 and have a long track record of work across borough boundaries.

    Read more about the Charity running this project.


    Barbara Jacobson

    Project leader.

Older people taking part in social activities.

Older people taking part in social activities.

a community where some people now in their nineties have lived all their lives and are perhaps richer in spirit for it

Befriending project worker